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Google is facing its third and probably not its last court appearance this year over click fraud, after the filing of a new class action lawsuit in Pennsylvania.
Samuel Lassoff, the owner of two US websites, has accused the search giant of exposing publishers to click fraud through a breach of contract, negligence, unjust enrichment and unfair business practices.
Although there are many sometimes confusing and contradictory statistics around search engine marketing and especially SEO, the AOL data provides a rare chance to see accurate statistics from a major engine fed by Google.
The results should be analysed by anyone interested in SEM…
UK web shoppers will spend £6.25 billion on groceries a year by 2010, an increase of 235% over last year, according to a study by Paypal.
Research by the payment firm suggests British online spending will double to £39 billion, with the grocery sector taking the lion’s share of the market.
Ad giant WPP said “China and the internet” remain its main opportunities for growth after reporting a 30% rise in pre-tax profits in the first half of this year.
The company, which has made a string of investments in online ventures in the past few months, said its direct marketing and digital activities now account for 20% of revenues.
LOVEFiLM's Craig Sullivan provides a weekly overview of the key news stories to emerge this week in the online video sector.
Scammers have fooled thousands of British consumers into paying for non-existent summer holidays online, the Association of British Travel Agents (ABTA) has warned.
The Metropolitan Police has launched an investigation into at least five UK-based websites pretending to sell package holidays to European destinations.
This week Web 2.0 startup Kiko put itself up for sale on eBay, after its founders seemingly became bored or disillusioned.
Kiko, which is priced at $49,999 (it has yet to attract a bid), is an online calendar built using Ruby on the Rails and claims about 40,000 users per month. Which, in case you are wondering, is a cost to the ‘business’. Kiko doesn’t appear to have any notable revenue streams.
According to the audit the supplier was “in compliance in the majority of the areas audited. However, we did find violations to our Code of Conduct, as well as other areas for improvement that we are working with the supplier to address.” What follows in the report is a breakdown of the audit methodology and selected results.
Viagogo.com , a new website aiming to muscle in on touts' earnings from football matches, has gone live in the UK.
Backed by lastminute.com founder Brent Hoberman and David Katz, head of Yahoo’s sports and entertainment unit, the site provides an online exchange for fans to buy and sell unused tickets to games.
Often marketers complain that ‘IT’ are too inflexible, too difficult to work with, and don’t understand marketing. But marketers too can be guilty of not understanding, or appreciating, what they deem ‘IT’.
A website’s technical infrastructure is a case in point. I believe it is a marketing issue, and marketing responsibility, not an ‘IT’ one.
Email marketing has been a revolution. Not only can it be timed and targeted to perfection, it is cheaper than most other forms of direct marketing, making it accessible to many more companies.
However, from regularly speaking to people in the industry, and looking at my own inbox, many companies are not taking the same care with their email direct marketing as they would offline. This is causing problems for the industry and the companies themselves.
A new social networking site has gone live, providing user-generated information for holidaymakers and UK commuters.
Founded by 27 year old Oxford grad James Holmes, Travelhiker.com allows members to share photos, diaries and reviews, as well as to find companions for trips.