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With internet usage increasing by an average of 10% a year over the last five years, Vietnam is one of the fastest growing digital economies in the world, creating an amazing opportunity for ecommerce.
What better way to step into spring than with a spellbinding roundup of stats?
We can’t promise it’ll be too cheerful, but hey, the sun’s been out this week. You can’t have it all.
The roundup includes news about ad fraud, online delivery, and digital ads. For even more, head on over to the trusty Internet Statistics Compendium.
Yes, my headlines are getting ever more desperate for this weekly news feature. Still, I know you clicked.
This week there was plenty of interesting news, including Don Draper, The National Grid, CAPTCHA, vibrators and The Matrix.
Alongside traditional methods of customer service, many ecommerce brands are now turning to social media to solve user queries and concerns.
While this is an effective way of tapping into customer pain points, brands shouldn't overlook the opportunities afforded by live chat.
Following on from the success of last year’s ‘Mission Impeccable’ push, Ted Baker is going one step further for its new Spring/Summer campaign.
With activity on Instagram Stories, in retail stores, and with the launch of a new kind of shoppable film – it’s another example of Ted Baker’s multichannel approach to marketing.
Now that ePharma's 2017 conference in New York has wrapped, organizations across the industry look to be facing some common problems.
There is a Bill Hicks joke about Evangelical Christians. You can watch it here, but it goes as follows:
"They believe the Bible is the exact word of God. Then they change the bible! Pretty presumptuous, hu huh?"
[In character] "I think what God meant to say..."
According to recent research, mobile accounted for 41% of retail revenues in the UK last Christmas. Unsurprisingly, with smartphone shopping on the rise, it looks set to be a key area of focus for marketers in the year ahead.
Of course, being mobile-friendly is not the only priority. Econsultancy's latest Digital Trends in Retail Report, published in association with Adobe, outlines how retailers are striving to improve customer experience across the board.
A majority of companies in Australia and New Zealand say that cross-channel marketing has a ‘major impact’ on business objectives.
Changing ecommerce agencies is a big job, even if you’re sticking with the same platform and looking for a different agency to maintain and optimise your existing site.
Migration can be a cheaper alternative to a complete re-build, providing you choose the right agency by asking timely questions.
We know the path to purchase is becoming increasingly fractured, with consumers jumping from online to offline and across a multitude of devices.
However, in order to improve this increasingly complex customer journey, it’s vital for marketing measurement to also evolve.
Our Day in the Life feature recently profiled an SEO account manager within an agency, but now we're turning the spotlight on a client-side SEO specialist.
Jack Saville is an SEO specialist at Bynder. Here's what he does with his days.