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A few weeks ago I wrote an article about Southampton FC’s rather excellent digital strategy.
While praising Southampton I was rather sniffy about the digital efforts of other Premier League clubs, which historically have been extremely lacklustre.
British Vogue is the latest brand to create its own bot for Facebook Messenger.
Launched just in time for London Fashion Week, it is designed to send curated and personalised news direct to the reader’s inbox.
If you’ve ever seen First Dates, you’ll know that initial impressions count for a lot.
For brands, a welcome email is the perfect way to make one. In fact, according to a study by Return Path, users who read one welcome email will go on to open at least 40% of emails from the same brand in the following 180 days.
'Data-driven' is one of those terms which seems unnecessary for marketing. Surely all marketing uses data to some extent, so why does there need to be a distinction?
As marketing increasingly moves to digital platforms, however, the concepts behind the term 'data-driven marketing' have become distinguished from more traditional marketing and even have their own vocabulary.
Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as marketing platforms.
Some companies have customer experience managers or departments, and others do not. Why is that?
Who should own customer experience and what does that entail?
Marion Payen is the founder and editor-in-chief of Hibiscus and Nomada, a popular online travel blog.
With over 29,000 Instagram followers and 1,500 blog visits per month, she knows a thing or two about influencer marketing.
Video coming to Tinder, Amazon to kill Skype, Zuckerberg to save the world?
Lots of nice little titbits in this week's digital news. And not one bit of misinformation.
Jo Malone MBE, founder and creative director of Jo Loves, is to headline the Festival of Marketing 2017.
The English perfumer, who previously built the Jo Malone London brand before selling to Estée Lauder in 1999, will share her branding expertise as well as her entrepreneurial journey.
Some of today’s most successful marketers can attribute their achievements to decade-old wisdom dating back to post-war Japan’s ‘just-in-time’ approach.
In those days, manufacturing organizations learned to trim their inventory and produce only what their customers demanded, at the right time, and with the highest level of quality.
This week’s digital marketing roundup includes news about online search, Snapchat use, ad spend and brand loyalty.
If you want even more statistical goodness, you can also download the Internet Statistics Compendium for further insight.
Marketing Week Live hits London on March 8/9 this year, and Econsultancy will be there to offer a taster of our training courses.
The event is free for marketing practitioners, who can register on the Marketing Week Live website, and features five stages, 75 speakers and almost 100 exhibitors.