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How shopping malls are enticing consumers offline

I recently listened in on a meeting of Econsultancy’s Digital Advisory Board – attended by an invite-only group of C-Suite marketers.

As you might expect from the group (which included people from a number of different industries) - the subject matter was varied. However, one thing that particularly stood out to me was the topic of consumer loyalty. 

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Screenshot of a popup on Gap page "One more thing before you go" inviting signup for email marketing.

10 ingredients for email signup success for retailers

Survey after survey puts email marketing as top dog among digital marketers for effectiveness and return on investment (ROI). But getting web site visitors to subscribe to receive emails can be tricky.

This article will look at the different techniques used by websites – predominantly retailers – to improve signup rates above the magic 2%. And remember, Econsultancy subscribers can download our Fundamentals of Email Marketing report.

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economist content integration

Four brands pushing the boundaries of content strategy

With today’s brave new Web, there’s no place for mobile-tablet-desktop thinking.

The humble browser is no longer the only thing that consumes content, so getting your content to new audiences in new places means having a content strategy for the likes of native applications, voice user interfaces, and the emerging Internet of Things.

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Will healthy fast-food restaurant Leon succeed in the US?

Healthy fast food chain Leon recently announced it is to expand into the US market after receiving a £25m boost in funding.

When its first store opened in London’s Carnaby Street in 2004, there was a clear gap in the market for fresh, healthy and over-the-counter food in the UK – so it’s not hard to see why Leon has since enjoyed such growth. It now has nearly 50 restaurants in locations including Brighton and Nottingham. 

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Survey reveals the most disliked ad formats

In 2004, Neilsen Norman Group (NNG) conducted a survey to determine which ad formats internet users in the U.S. disliked the most.

More than a decade later, it decided to revisit its survey and see what has changed given the considerable changes in the digital advertising ecosystem.

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Mobile benchmark

Mobile conversion rates: How does your site compare?

With conversion on mobile much lower then desktop, improving it is a priority for retailers.

How does your mobile conversion measure up?

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How hotels are upping the fight against online travel agencies

For years, hotels and online travel agencies (OTAs) have maintained a frenemy relationship. 

But now, as bookings through OTAs have surpassed direct bookings for the first time ever, a number of major hotel brands are more aggressively battling the middlemen who generate billions of dollars in revenue for them but eat their margins and commoditize their brands.

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ri logo

How apprenticeships are fuelling Rentokil's digital transformation

Over the past few years, there have been many reports of a digital skills shortage.

One way of addressing the volatile digital jobs market is to train up some apprentices who can bring the habits of a digital native and the hunger and loyalty of someone new to the world of work.

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mat perkins

A day in the life of... Product Director at Klarna

Klarna works with retailers such as Topshop, handling customer payments and providing 'pay over time' and 'pay after delivery' services.

We caught up with Product Director Mat Perkins to find out more about his role.

(If you're after a new role yourself, check out the Econsultancy jobs board)

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Amazon scales up in Asia-Pacific: How can local retailers prevent showrooming?

The Amazon effect is now well-known in the West. Wherever the company opens up, consumers benefit with an improved online shopping experiencee, but established retailers see revenues evaporate.

Amazon is now eyeing several markets in Asia, can retailers in the region survive?  New research offers some tips - and some hope.

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In-house agency versus on-site agency: Weighing the pros and cons

In-house agency or external agency?

Increasingly, brands are finding that they have a third option as a growing number of firms are specializing in setting up on-site agencies staffed with outside agency talent but integrated into the culture and operations of the client brands.

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10 inspiring digital marketing stats from this week

This week’s stat roundup includes news about advertising, SMEs, online spend, and – shock horror - UK election drama.

You’ll find lots more in the Internet Statistics Compendium, too. Let’s get to it.

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