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Since its launch at the end of 2015, Magento 2 has been praised as a dramatic improvement on Magento 1.x versions (with significant changes in terms of usability, performance and functionality).
It has also been questioned for its premature release and lack of stability in core areas (such as checkout, product import payments etc). More recent feedback has been far more positive (especially on the last two releases), however lots of merchants are still struggling with the decision on whether to stick with Magento and, if so, when to migrate.
Over a series of posts, we’ve looked at the evolution occurring in marketing measurement and how it can better reflect and contribute to the larger business.
In this final piece, we take a look at the broad topic of customer experience and how measurement is a factor in leaders’ success.
There's a greasy feel to this week's digital news, with a couple of fast food stories to start.
Other morsels of interest include AR adverts, some stock market joy, smart speakers and some masterly marketing from Nike.
Do you want fries with that?
Brad Rencher, Executive Vice President at Adobe, kicked off the first day of this year’s Adobe Summit London with a speech on why ‘experiences’ are at the heart of the most successful brands.
Coca Cola is arguably one of the biggest experience-based brands of all time, with both its past and future shaped by how it is able to communicate the idea that there is no better one than drinking an ice cold Coke.
Personalization has always been a core value in digital marketing, but the reality never quite caught up with the promise. Finally that appears to be changing.
The technologies for one-to-one experiences and marketing are available to a wide market and, perhaps more importantly, the capability is seen as a strategic advantage in response to the growing power of the consumer.
What is the future of data management platforms? This is a question I get asked a lot.
The short answer is that DMPs are now part of larger marketing stacks, and brands realize that harnessing their data is a top priority in order to deliver more efficient marketing.
In 2016, Instagram scrapped its chronological news feed for an algorithmic timeline. Naturally, many users bemoaned the change, complaining that it’d make it even harder for posts to reach audiences.
Now, it appears Instagram communities are attempting to fight the algorithm by forming Instagram pods.
Brand marketers, agencies, consultants, designers and PRs, you have until Monday 15th May to enter the biggest and best marketing awards around.
Here's what you need to know about the Masters of Marketing Awards 2017...
What’s pink and blue and comes with a casual 56 grams of sugar? That'll be the Unicorn Frappucino, which is sadly not a joke, but a legitimate limited edition drink recently created by Starbucks.
It’s also just one example of a brand using hidden menu items as part of a marketing strategy.
I've been on holiday, so this month's roundup of APAC digital marketing stats is a little late.
Apologies for that, but there's still plenty of interesting stats to consume, from India's Facebook boom to the number of APAC companies undergoing digital transformation.
As ever, check out the Internet Statistics Compendium for more.
There’s a lot we don’t know about customer behavior and motivation.
Even though there has never been more information about what they’re thinking and doing, marketing is challenged by a buying process that jumps back and forth between the online and offline spheres and often involves multiple devices.