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Blog

Three reasons why brands should improve their cross-channel marketing

It is always a challenge for brand marketers to optimize campaigns, even in a single channel.

Coordinating campaigns across many channels is even harder, though, according to a recent Econsultancy research report, produced in association with IBM Marketing Cloud.

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As Facebook cracks down on a major spam operation, USA Today loses millions of Likes

While the number of fake accounts on Facebook's billion-plus member social network might be a rounding error in the overall scheme of things, the world's social networking giant isn't ignoring the problem.

Facebook acknowledges that fake accounts are "closely related to the creation and spread of spam," and last week it detailed how it's has been cracking down on abuse, including bots used to create fake accounts and paid likes.

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Three ways language can affect conversion rates on travel sites

From cheap flights to positive reviews - there are a number of obvious factors that can influence whether or not someone books a trip online.

One thing that might not spring to mind is the language used by the travel brand in question.

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The future of content is marketplaces, not AI

Content generation is increasingly being undertaken using management platforms and dispersed teams of freelancers, rather than traditional fixed role, in-house teams.

This trend is evident in a burgeoning gig economy and a rise in technology companies providing HR and content platforms. Over and above AI, these content marketplaces represent the future of content creation.

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A day in the life of... head of marketing at a private healthcare clinic

Mark Lea is Commercial Manager at London Doctors Clinic and his remit involves heading up the marketing function of the private clinic chain.

We caught up with him to find out what he does every day.

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How financial services can keep up with the digital investor

Bank of Scotland, Halifax, Lloyds and Natwest have just announced over 200 branch closures collectively. Natwest says it’s a result of the ‘dramatic shift’ from face-to-face to online and mobile transactions.

Nothing new there... 32 of its branches went last year because of ‘increased use of digital banking’ and 300 as far back as 1996, as it rolled out new technology.

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10 cracking digital marketing stats from this week

It’s the Easter weekend, which might mean you’re knee-deep in chocolate eggs, hot cross buns and beer by now. But hold up – why not take a break from all that lovely stuff and get stuck into some even lovelier stats?

This week’s roundup includes news about digital ad spend, brand communications and personalisation. You can head on over to the Internet Statistics Compendium for lots more too.

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All the digital news stories you missed this week

Robert Graves in an addendum to his autobiography said that people like to read about food and drink, murders, ghosts and, most of all, battles.

While I can't claim they all feature in this week's digital news roundup, it's nevertheless a corker.

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Three ways mobile is impacting the beauty industry

According to new research, beauty buyers in the UK check Instagram an average of 21 times each day. What’s more, 67% of these are said to take further action when they see an interesting post. That means clicking a link, doing more research, or you guessed it – buying a product.

Unsurprisingly, this is music to the ears of beauty brands, and the very reason why many are taking the role of mobile - alongside social - more seriously than ever before. 

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Automating SEO: An introduction to Python

One of the most practical and inspiring talks at last week's Brighton SEO came from Anita Valentinova, on the topic of using Python to automate SEO.

Valentinova is a senior SEO specialist at VistaPrint, a company that runs 21 websites with over 40,000 webpages.

Unsurprisingly, automation is an attractive prospect when working at that scale and though Valentinova is a relative newcomer to Python, she explained how excited she was to try out new scripts in her day-to-day role.

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Three brands recently 'shamed' in China and how others can avoid a similar fate

Marketing in China can be tricky. Consumers there are eager to learn about Western brands, but that interest can quickly turn to outrage if people feel that companies have been misleading.

Here are three recent stories of brands that 'lost face' in China and how others can avoid the same fate.

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Why Instagram is the ideal platform for fitness brands

The new year might see a surge in gym memberships, but spring time is when things start to get serious.

Thanks to social media, there’s a constant stream of motivation to draw on, with a plethora of fitness and sports brands capitalising on our ongoing quests for self-improvement.

While other industries might concentrate on a multi-platform approach, also using the likes of Facebook and YouTube to reach an audience, fitness brands seem to typically concentrate on Instagram to drive social strategy.

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