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Blog

Preparing for a Magento 1 to Magento 2 migration

Since its launch at the end of 2015, Magento 2 has been praised as a dramatic improvement on Magento 1.x versions (with significant changes in terms of usability, performance and functionality).

It has also been questioned for its premature release and lack of stability in core areas (such as checkout, product import payments etc). More recent feedback has been far more positive (especially on the last two releases), however lots of merchants are still struggling with the decision on whether to stick with Magento and, if so, when to migrate.

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Three secrets to leading in customer experience: Customer-focus, speed and the profit motive

Over a series of posts, we’ve looked at the evolution occurring in marketing measurement and how it can better reflect and contribute to the larger business.

In this final piece, we take a look at the broad topic of customer experience and how measurement is a factor in leaders’ success.

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10 super digital marketing stats from this week

This week’s stats roundup is somewhat of a mixed bag. It includes news about AR, Amazon Echo, and Eurovision. What a world we live in.

Don’t forget, you can also download the Internet Statistics Compendium for further insight. 

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nuggs

All the digital news stories you missed this week

There's a greasy feel to this week's digital news, with a couple of fast food stories to start.

Other morsels of interest include AR adverts, some stock market joy, smart speakers and some masterly marketing from Nike.

Do you want fries with that?

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How Coca-Cola uses design to create a memorable customer experience

Brad Rencher, Executive Vice President at Adobe, kicked off the first day of this year’s Adobe Summit London with a speech on why ‘experiences’ are at the heart of the most successful brands.

Coca Cola is arguably one of the biggest experience-based brands of all time, with both its past and future shaped by how it is able to communicate the idea that there is no better one than drinking an ice cold Coke.

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first party

An audience of individuals: Leading marketers are investing in a first-party future

Personalization has always been a core value in digital marketing, but the reality never quite caught up with the promise. Finally that appears to be changing. 

The technologies for one-to-one experiences and marketing are available to a wide market and, perhaps more importantly, the capability is seen as a strategic advantage in response to the growing power of the consumer.

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dmp

Why DMPs must be deeply integrated in tomorrow's marketing stack

What is the future of data management platforms? This is a question I get asked a lot.

The short answer is that DMPs are now part of larger marketing stacks, and brands realize that harnessing their data is a top priority in order to deliver more efficient marketing.

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Will Instagram pods impact influencer marketing?

In 2016, Instagram scrapped its chronological news feed for an algorithmic timeline. Naturally, many users bemoaned the change, complaining that it’d make it even harder for posts to reach audiences. 

Now, it appears Instagram communities are attempting to fight the algorithm by forming Instagram pods.

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masters awards ceremony

Last chance to enter the Masters of Marketing Awards 2017

Brand marketers, agencies, consultants, designers and PRs, you have until Monday 15th May to enter the biggest and best marketing awards around.

Here's what you need to know about the Masters of Marketing Awards 2017...

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Three reasons fast food brands use secret menus

What’s pink and blue and comes with a casual 56 grams of sugar? That'll be the Unicorn Frappucino, which is sadly not a joke, but a legitimate limited edition drink recently created by Starbucks.

It’s also just one example of a brand using hidden menu items as part of a marketing strategy.

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The best APAC digital marketing stats from April 2017

I've been on holiday, so this month's roundup of APAC digital marketing stats is a little late.

Apologies for that, but there's still plenty of interesting stats to consume, from India's Facebook boom to the number of APAC companies undergoing digital transformation.

As ever, check out the Internet Statistics Compendium for more.

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Reorienting to the customer journey: Three lessons from successful brands

There’s a lot we don’t know about customer behavior and motivation.

Even though there has never been more information about what they’re thinking and doing, marketing is challenged by a buying process that jumps back and forth between the online and offline spheres and often involves multiple devices.

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