Blog

Mobile’s sorted isn’t it?

Mobile’s sorted, isn’t it? So why aren’t things getting better for many hotel chains?

It goes without saying that if you're a hotelier in 2017 and your website is not mobile friendly, then consider your digital strategy dead.

1 comment
ikea pets

The most joyful digital news stories from the last week

I enjoyed writing this week's joyful digital news. I hope you enjoy reading it.

0 comments

Majestic Wine revamps website with focus on some familiar social proof tactics

Most people buy wine as part of their weekly shop or during a last-minute dash to the off licence. 

Majestic Wine is perhaps a destination for the more discerning drinker. However, with over 200 stores in the UK and a recently revamped ecommerce site, it’s aiming to draw in the masses with a customer-centric UX. 

4 comments

The myth of storytelling in marketing and why brands should encourage 'story sharing'

The word ‘story’ is so compelling (and so heavily employed) in marketing, because it evokes emotional reactions rooted in our childhood. Many of the stories told us by our parents were in turn heard from their parents before that and so on.

It is this transferred passion and heritage that makes the word, and associations we have with it, so powerful. 

2 comments
cro importance

Research shows fewer marketers see CRO as ‘crucial’ in 2017, but is the discipline misunderstood?

Econsultancy has published its new Conversion Rate Optimization (CRO) Report, in association with RedEye, for the ninth consecutive year.

This year, a combination of survey results and expert comment paint a picture of a misunderstood discipline which can deliver consistent value for businesses, but only with the right data, skills and collaborative approach.

0 comments

The single best way to improve your online advertising

One of the most popular topics at Econsultancy events is online advertising.

Countless discussions have been had about paying for social media reach, whether to retarget or not, and the latest on programmatic buying.

0 comments

How to engineer your definitive digital PR campaign

Digital PR is currently experiencing a boom.

With Google increasing its scrutiny on what it believes to be unnatural or spam links, and old school black-hat link-building techniques being rendered useless thanks to this year's Penguin update, marketing managers are realising that mentions and links from the press are becoming vitally important for their marketing strategy.

1 comment
compare my move

Start Me Up! Compare My Move, the removals comparison site

Well folks, we haven't profiled a startup for a while, but with our 'Day in the Life' feature a firm favourite again, we thought we should bring back 'Start Me Up', too.

This week we have a word with the team from Cardiff-based startup Compare My Move.

0 comments
butterfly

Why the butterfly effect is killing the conversion optimisation industry

I have spent the last 15+ years working in the digital industry, primarily in user research, UX and “conversion optimisation”.

My experiences running a conversion optimisation agency have led me to conclude that the conversion optimisation industry is really, really messed up.

2 comments
ecommerce

The seven stages of smart ecommerce marketing

As Toys ‘R’ Us files for bankruptcy protection in the US and Canada, we’re again reminded of the brutal (and overcrowded) market retailers today operate in. The 69-year-old toyshop cited “unrelenting competition from ecommerce and big box retailers” as just one of the reasons for its insolvency. 

1 comment

The state of marketing attribution: Research

Econsultancy’s State of Marketing Attribution report, published in association with AdRoll, looks into the current adoption levels of marketing attribution. 

It also investigates what skills are required for success, the effectiveness of various attribution methods, as well as the barriers marketers face today.

1 comment

Five delicious reasons behind Hotel Chocolat’s boost in profits

A mainstay on the high street - Hotel Chocolat has been delighting Brits with unnecessarily elaborate chocolate since 2004.

Only recently, however, has the retailer started to enjoy a notable period of growth.

2 comments