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Increasingly it is common knowledge on how to do best practice search engine optimisation. That doesn't make it easy, but it does mean you'll need to start thinking more creatively to keep a competitive edge.
So outside your standard SEO best practice, what more creative tactics might you use?
Online PR is something all companies should be doing, but too many PR professionals aren’t bothering to use the web in the right way. The rules have changed, people. And they’ve changed for some very good reasons…
According to an article in today's MediaGuardian by Kim Fletcher, as of tomorrow (Tue 12 June), the Guardian will publish stories first to the web, "ending the primacy of the printed newspaper".
The newspaper industry seems to be agonising over such decisions and this is no doubt a 'ground-breaking' innovation for them. But isn't this as obvious as was the need for a format of newspaper you could actually read on the train (Berliner format blah blah)...?
In the past people have commented that their ROI from clicks from Google's Adsense content network didn't match performance from Google search-referred clicks.
Smart Pricing, a click-discounting system for AdSense, was meant to help address this - so how's it working out?
RSS is an alien concept to many marketers, so RSS strategy is pretty much off the radar for the vast majority. The trouble is, there are mixed messages being sent out by the experts, so it is hard to know where to start.
It is just like usability. Jakob Nielsen believes in a rules-based approach. Jared Spool does not. So who do you trust?
Digg.com founder Kevin Rose has unveiled plans to expand the social news aggregator into other vertical sectors, such as politics and entertainment.
Kevin explained to attendees at a recent eBay Developer’s Conference a big redesign is in the offing, which will allow Team Digg to broaden the scope of the website beyond technology. Watch out Yahoo! News…
Wees je hiervan bewust: 22 more reasons why I’ll leave your website in 10 seconds http://t.co/uQkubQ9irt— Gerard Duursma (@bonopoly) August 9, 2013
Robert Scoble, aka The Best Known Corporate Blogger In The World, has decided it is time to quit the day job by leaving Microsoft to join a Valley-based startup called PodTech.net.
One lost book, one disgruntled customer and a potential million dollar legal fee for Amazon - it's the latest in a series of morality tales showing how e-commerce companies can be hit where it hurts most due to bad customer experience.
How difficult can it be? It's only a text box and a button, after all.
It is, however, its very simplicity that makes the search box such a great example of the power of design patterns.
What can go wrong when we design a search box (what are the antipatterns)? What are the key elements of best practice in the design of a search box that enable us to avoid these pitfalls? And how many e-commerce search boxes comply with all aspects of the design pattern that we've just developed? For something so apparently simple, it comes as a bit of a surprise that the answer to that last question is none!
E-Commerce directors? E-commerce managers/team-leaders? E-commerce team members? Consultants/agencies? Online shoppers? Or how about all of them?
"E-Commerce Design Patterns are a distillation and summary of best practice, that can be applied quickly and effectively to create a variety of specific design solutions"
This is how we've defined design patterns. In this post, we explore in what way design patterns are 'patterns' and then tease apart our definition to compare each part with the definitions other design pattern experts have used.
eBay is launching new community tools and features to help sellers better market their products, according to a report on AuctionBytes. In particular, the online auction behemoth is adopting tagging, blogs and a community wiki.
Good move, by my reckoning...