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Dr Martens has launched a new website at freedm2.com through Saatchi Interactive. The site aims to increase engagement with customers using a range of multimedia interactions and ‘social’ elements, such as creating and sharing videos and music.
But it is all in Flash, you can’t buy shoes, and the registration doesn’t seem to work…
Ofcom has warned that the EU’s proposed Audiovisual Media Services (AVMS) directive could force new media companies to relocate outside Europe.
The UK media regulator said research it had commissioned from RAND Europe showed the proposals could “significantly increase regulatory costs and uncertainty” for multimedia firms.
The makers of Scenes of A Sexual Nature, out in November, are not just hoping it’s a hit in the box office – they are also testing a new online distribution model which they say could help independent and low-budget films.
Ed Blum, the film’s director, and Suran Goonatilake, the investor behind Blum’s production firm Tinpanfilms, hope the system will reduce distributors’ control and give private investors more of a say in how movies are marketed and where revenues end up.
Yahoo!'s CFO warned of a weakening in online advertising demand yesterday, causing jitters among investors in major US internet stocks.
Starting next month, Grade will become non-executive chairman of the loss-making group, which was founded by three former Goldman Sachs bankers four years ago.
Quite rightly, there has been a lot of talk recently about the need for businesses to understand the harder business benefits of Web 2.0 and the impact that new features and tools can have on the bottom line.
However, the man who has steered Guardian Unlimited to numerous awards (and profitability) stresses the inherent value of online innovation for a brand which is expected to be pioneering.
Napster has hired investment bank UBS to review its options after receiving interest from potential buyers.
The once hugely popular music-downloading service said it was considering whether to sell up or form a joint venture, with potential suitors thought to include mobile operators or media companies such as Viacom.
Bebo are overhauling their advertising model in order to let its users choose what types of ads they see. The idea has caused quite a stir in the press and publishing community.
Is this idea misguided? Or is this the future of advertising?
Angry eBay store-owners have vowed to continue their fight against fee hikes after the end of their five-day protest yesterday.
A spokesperson for the Campaign of Rebuffed Ebayers, which asked sellers and buyers to boycott the site between Thursday and Monday, said it would be arranging more demonstrations to promote eBay competitors such as Ebid, Tazbar and Amazon.
Over at Ajaxian yesterday, Michael Mahemoff gives a heads up on the latest Web 2.0 move by MSN, which sees them offer pretty much as yet unheard of Ajax driven user features for their image search.
It’s great, but it’s also gimmicky – KISS.