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Every year I pick out digital and marketing trends and developments which I think will shape the industry and digital/marketing planning and thinking in the year ahead.
Mapping the customer journey is not exactly a science.
It can be, but more often that not it's a collaborative exercise that draws on some data and some qualitative and anecdotal insight from customers and staff.
The objective is to encourage customer-led and design-led thinking in a group, using the results to prioritise challenges and opportunities.
I recently wrote about how Iceland is turning its back on celebrity marketing in favour of micro-influencers.
However, with shares in Weight Watchers growing 20% after Oprah revealed the results of her new diet, it appears high-profile personalities might still hold the power.
What goes on in the wonderful world of social media agencies?
We find out this week by spending a day in the life of Lucy Clarke, business development and marketing director at Social Chain.
We’ve got a bumper edition of stats for you this week.
Well, just the standard set of ten, but there’s lots to enjoy.
Some funny and nostalgic news this week.
Here are the digital stories you might have missed, with added doll's house, peeing and Snapchat.
2017 may be a year of finding out what the true impact is of Brexit for ecommerce companies.
But I believe for those that take action it may separate the wheat from the chaff, producing some winning businesses.
Evolutional research suggests that Homo Sapiens survived over other species due to our ability to be social, meaning that forming communities is innately human.
Ecommerce is a scary business.
Not only do you have to worry about keeping your own site running perfectly, you also must keep in mind that some 800-pound gorilla (i.e. Amazon) may suddenly decide that it wants a chunk of your business.
With 1bn users worldwide, WhatsApp presents a massive opportunity for marketers, enabling instant customer service and highly targeted marketing.
They say that most people eat with their eyes, which is why food brands tend to rely on high quality imagery and design to sell their products.
While they are tricky to get right, words can be just as important, with the most successful examples triggering both an emotional response and a physical craving.