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Blog

Three steps to a consistent cross-channel customer experience

More than ever, customers expect better experiences when interacting with businesses.

Digital has changed the connection between people and business, transforming existing commercial models and creating disruption.

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SEO ranking factors analysed: The importance of brand relevancy

There have been some great SEO ranking factor studies over the last year, but I thought it would be a good time to wade in with another opinion (that’s right, an opinion - not fact).

To keep this as succinct as possible, I am going to look at the following areas for five different business sectors.

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Can brands tell a story in six seconds? YouTube hopes so

YouTube is removing 30-second unskippable ads and in their place it will push a six-second format it calls Bumper ads.

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About.com rebrands with new standalone sites to target different interests

For the past year, About.com has been slowly rolling out new sites under the verticals of health, finance, technology and - with its latest title ‘The Spruce’ - home and décor.

It is evidence of About.com’s ongoing evolution from a home-interest website to a collection of premium brands, which will eventually see the brand ditch its name for something entirely new.

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anne coghlan

A day in the life of... implementation consultant for AppNexus

This week's Day in the Life follows Anne Coghlan, a maths and philosophy student now working in the world of ad tech.

Read on to find out what Anne does in her work as an implementation consultant. Or if you're looking for a new job, check out the Econsultancy jobs board.

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Minding the digital skills gap: top tips for aspiring modern marketers

At Marketing Week Live last week I listened to panellists speak about the skills required for today’s modern marketer and their advice for career progression. 

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Digital in vietnam

Digital in Vietnam: Is politics hindering progress?

With internet usage increasing by an average of 10% a year over the last five years, Vietnam is one of the fastest growing digital economies in the world, creating an amazing opportunity for ecommerce.

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10 spellbinding digital marketing stats from this week

What better way to step into spring than with a spellbinding roundup of stats? 

We can’t promise it’ll be too cheerful, but hey, the sun’s been out this week. You can’t have it all.

The roundup includes news about ad fraud, online delivery, and digital ads. For even more, head on over to the trusty Internet Statistics Compendium.

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vibrator modes

Sex toy surveillance & The Matrix (and the rest of this week's digital news)

Yes, my headlines are getting ever more desperate for this weekly news feature. Still, I know you clicked.

This week there was plenty of interesting news, including Don Draper, The National Grid, CAPTCHA, vibrators and The Matrix.

Read on...

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Seven retailers that use live chat to improve customer service

Alongside traditional methods of customer service, many ecommerce brands are now turning to social media to solve user queries and concerns.

While this is an effective way of tapping into customer pain points, brands shouldn't overlook the opportunities afforded by live chat. 

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Ted Baker uses 360 video and Instagram Stories for new SS17 campaign

Following on from the success of last year’s ‘Mission Impeccable’ push, Ted Baker is going one step further for its new Spring/Summer campaign.

With activity on Instagram Stories, in retail stores, and with the launch of a new kind of shoppable film – it’s another example of Ted Baker’s multichannel approach to marketing.

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The new marketing landscape in Pharma

Now that ePharma's 2017 conference in New York has wrapped, organizations across the industry look to be facing some common problems.

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