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Blog

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How five charities are innovating with contactless payment technology

I'm one of those people that always forgets to carry cash. 

Which usually makes walking past a charity collection bucket (and buying a single pack of gum) slightly awkward.

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Four big brands on the state of digital analytics

At the launch of the 2016 Measurement and Analytics Report, in association with Lynchpin, we heard a panel of customer insight analysts discuss the digital measurement landscape.

Marketers from QVC, The Telegraph Media Group, Thomas Cook Group Airlines and O2 gave us their thoughts on everything from tag management to management buy-in.

Here's what they had to say..

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How ZSL London Zoo is using Facebook video to drive social growth

There’s nothing people love more than watching cute animals. 

Case in point: London Zoo’s recent foray into Facebook video.

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Three ways to encourage social sharing in a foreign market

We often hear that social media works best for brands when its posts are shared.

Why is that so important?

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How can digital brands adapt content strategy for high growth markets?

How can brands such as Amazon Prime and Netflix ensure they approach high growth markets fully prepared, to maximise the viable revenue opportunities on offer?

As advanced economies are rapidly reaching saturation point and consumer acquisition is becoming increasingly challenging, digital content brands seeking expansion have no option, but to look for new revenue streams.

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Snapchat Bitmoji: What does it mean for brands and marketers?

Earlier this year, Snapchat paid more than $100m to buy Bitstrips, the company behind the popular sticker app Bitmoji. 

Last week, Snapchat announced Bitmoji features were properly integrated into the app.

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Customer experience drives revenue growth, but marketers lack CX skills

Customer experience (CX) is a hot topic, and according to a recently published study by Forrester Research, there's good reason for that.

In analysing five pairs of publicly traded companies in which one of the companies in each pair had a significantly higher score than the other according to Forrester's Customer Experience Index, Forrester found that CX leaders exhibited significantly higher revenue growth between 2010 and 2015.

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How are marketers dealing with the martech onslaught?

At Econsultancy’s Festival of Marketing in 2015, attendees packed out the main hall to listen to a keynote from Colonel Chris Hadfield.

A heavily decorated astronaut, engineer and pilot, Colonel Hadfield talked about overcoming challenges and excelling under pressure, topics that modern marketers, or at least the successful ones, are familiar with. 

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Connected clothing: What are the implications for brands and retailers?

Connected clothing is already here. It may not be mature but there's plenty to think about.

So, what will connected apparel mean for brands and retailers?

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Three ways UK retailers can utilise the post-Brexit GBP drop to target international customers

The decline in the British pound since the Brexit referendum has made UK goods and services more affordable to customers in other countries.

This has resulted in a surge of international shoppers browsing UK retail websites.

So how can retailers capitalise?

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Eight examples of fashion ecommerce product filters: Good & bad

Product filters might seem like a small and even insignificant feature on an ecommerce site. But in reality, a slick system can be the difference between a seamless user experience and a clunky one.

With this in mind, I did a little digging to see the state of play on some of the most popular fashion retailers online.

Here are a few product filters that caught my eye – both good and bad.

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Automated video: considerations for publishers and advertisers

Video is the future of the internet, and it's reshaping even the most popular social platforms that launched without a video focus.

In fact, Nicola Mendelsohn, Facebook's VP for EMEA, has predicted that the world's largest social network would "probably" be "all video" in the next five years.

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