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Mail Newspapers has recently relaunched its ecommerce site, expanding its product offering for greater relevancy and choice for consumers.
If this is news to you, don’t worry, I wasn’t aware the publisher had ventured into the world of online shopping either.
On the back of Brexit, tourists have been making the most of the pound’s sharp decline in value.
In July, visits to Britain were up 2% YoY, and combined with the fact that Americans spent £3bn here last year – it appears to be the ideal time to target travellers from overseas.
It's still sometimes difficult to think of brands that have managed to seamlessly join online and offline experiences.
In this post we look at three such brands doing just that.
If you’re a digital agency, business development is hard work.
Your average ecommerce manager or head of digital marketing is absolutely inundated with calls and emails making grand promises of ‘bigger this’ and ‘better that’.
Lately we’ve been hearing a lot about how banks are alienating young customers.
A recent study from Viacom reported that 79% of millennials would prefer to visit the dentist rather than the bank.
When Cath Kidston recently released its exclusive collaboration with Disney, its ecommerce website saw 3,500% more visitors than usual, selling out stock within a couple of hours.
So, exactly how did the British retailer generate such excitement about a range of Winnie the Pooh-adorned clothing and accessories?
Measuring marketing performance is fundamental to digital marketing analytics.
In fact, our ability to measure results accurately is a distinguishing feature of digital marketing.
Wells Fargo's ongoing fraud scandal, which involved the creation of 2m fake accounts by bank employees, demonstrates some of the reasons banks are vulnerable to fintech startups.
But there are lessons that all companies can learn from Wells Fargo's woes. Here are five of them.
It’s been brand-tastic in terms of tech news this week, with announcements and releases aplenty.
Here’s a roundup of everything you might have missed.
Damage control is usually a matter of prescription.
Take a PR crisis – say, a vengeful former-employee hijacking the company Twitter account (as happened to HMV), or a negative public reaction to a production mistake (the entire auto-industry).
We’re racing through Autumn at the speed of light, so naturally, this week’s roundup includes two Christmas-related stats.
Facebook Messenger is a new feature that allows users to buy and sell with people in their own community.
If you regularly use Facebook on mobile, you've probably noticed the brand new icon in the bottom menu of the app.