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Blog

Are brands failing to properly promote their new chatbots?

I recently wrote an article about Pizza Express’s new customer-service chatbot.

My overall opinion was that it offers a fairly standard booking system via Facebook Messenger – nothing fancy, but practical enough. 

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Five content marketing examples from dating sites and apps

Dating websites tend to see a spike in traffic between New Year’s and Valentine’s Day. 

However, it’s not just the dread of February 14, aka 'singles awareness day', that gets people signing up.

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The WSJ ditches Google's ‘First Click Free’, falls back on stronger paywall

In an effort to increase paid subscriptions, the Wall Street Journal (WSJ) last year began experimenting with changes to the mechanics of its paywall.

As part of its experimentation, the WSJ began limiting access to its content through Google's First Click Free program.

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Pros and cons of creating multiple brand Facebook pages

A single Facebook page is no longer enough for many big brands or publishers.

Neither it seems, is two or three. Now an increasing number are creating numerous Facebook pages in order to reach the biggest audience possible.

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Pizza Express launches booking chatbot: Is it any good?

Last year, Pizza Express launched a chatbot as part of its Christmas marketing campaign.

Moving on from this fun and frivolous approach, it has now followed it up with a more customer service-focused chatbot - one that allows Facebook Messenger users to reserve a table in any of its 400+ restaurants.

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Why did Poundland’s ecommerce trial fail?

At the end of 2015, Poundland embarked on an ecommerce trial in a bid to transfer the success of its bargain stores online.

However, it’s just been reported that the retailer is to call time on the venture after failing to ignite much interest.

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10 epic digital marketing stats from this week

We’ve got a myriad of digital marketing stats for you this week.

Settle in for news about Super Bowl ads, Valentine’s Day searches, grocery retailers and lots more. Meanwhile, don’t forget to give the Internet Statistics Compendium a look-see too.

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pixellated images

All the digital news stories you missed this week

It's been my favourite week in digital for ages - computer vision, programmatic scandal, and TVs spying on Americans.

Lap it up...

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Three ways brands are using emotional analytics to connect with customers

Social media has dominated my working life since its inception.

It’s been fascinating to see the evolution of brand communication as it moved away from brands talking at people, towards the creation of a dialogue with customers, fans and followers.

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Making the most of multichannel (with data’s help)

In today’s environment, you can pretty much forget about creating a simplistic, linear customer journey. It’s a lot more complicated than that.

The reason for this is that your prospects are highly active and mobile, operating across a whole variety of different devices, channels, networks and platforms.

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prosper framework

How to plan your digital strategy with the PROSPER framework

The PROSPER framework is a jargon-free planning model designed to help marketers create consistent work in a digital world.

It was devised by Neil Perkin, long-time Econsultancy collaborator, and is an alternative to the SOSTAC model.

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Are long tail keywords still important for PPC in 2017? A data-backed answer.

Long tail keywords are widely considered to be fundamental to search marketing success due to the low-cost traffic that they generate, however should this still be the case in 2017?

This article is going to analyze data from case studies conducted by Clicteq and PPC Hero that suggests that long tail keywords are now almost obsolete when it comes to AdWords.

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