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BJ Fogg directs research and design at Stanford University's Persuasive Technology Lab , and is pretty much The Don of captology - the study of how computers can be used to influence people's behaviour.
We asked him a few questions about how internet marketers could be using persuasion techniques more effectively, as well as some of the more scary implications for individual web users.
Around 700 marketers have now taken part in an online Search Engine Marketing survey carried out by E-consultancy in association with search agency Neutralize (*\*).
Viacom has sued Google for $1bn (£517m) over what it claims is "massive intentional copyright infringement" on YouTube and has asked for an injunction to stop any more of its videos being uploaded to the site.
This is the first major lawsuit to be filed against Google since its acquisition of YouTube, although it was not entirely unexpected.
ASOS CEO Nick Robertson has managed to offend the entire affiliate marketing community by describing some of them as "grubby little people in grubby studios".
Almost 50% of brand marketers will target social networking sites this year, a new report by JupiterResearch says.
A group of tiny islands in the South Pacific is the most dangerous place on the web, according to security firm McAfee.
An interactive map produced by the company shows Tokelau’s .tk domain has the highest proportion of nuisance sites that are tracked by its SiteAdvisor security software.
British ISP veteran Pipex looks set to be snapped by any of an array of larger broadband sharks set to circle the company.
Pipex, which emerged in 1991 as the UK's first commercial internet service provider, has appointed an investment bank to consider options that could include a sale.
Google has started selling adverts on television as the search giant continues to expand its reach to other media, according to reports.
Sources told Wall Street Journal that Google is buying ad time on a small cable service, Astound, in Concord, California, then re-selling commercial breaks to advertisers under an auction system.
Nokia has announced the launch of a new advertising platform that allows marketers to plan and manage ad campaigns across a wide number of mobile phone configurations.
The Nokia Ad Service aggregates several mobile web publishers, including nokia.mobi, that can be sold to advertisers as ad space in a single package.
London-based blog agency Splashpress has acquired web video tutorial site Tubetorial as it continues to augment its blog community offerings.
As well as snapping up Tubetorial from social media marketer Brian Clark of Copyblogger for an undisclosed sum (likely to be small), Splashpress also acquired the popular Cutline WordPress theme, produced by Clark's Tubetorial partner, designer Chris Pearson.
After a long day in meetings across London with some of our key agency clients, I’ve been reminded how much email marketing is done in a rush.
Timelines are tight, and agencies' clients can be very demanding. As I write this, I’m returning to Oxford on the train with a grumbling stomach, a victim of a packed schedule and over-running meetings.