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Almost 50% of brand marketers will target social networking sites this year, a new report by JupiterResearch says.
A group of tiny islands in the South Pacific is the most dangerous place on the web, according to security firm McAfee.
An interactive map produced by the company shows Tokelau’s .tk domain has the highest proportion of nuisance sites that are tracked by its SiteAdvisor security software.
British ISP veteran Pipex looks set to be snapped by any of an array of larger broadband sharks set to circle the company.
Pipex, which emerged in 1991 as the UK's first commercial internet service provider, has appointed an investment bank to consider options that could include a sale.
Google has started selling adverts on television as the search giant continues to expand its reach to other media, according to reports.
Sources told Wall Street Journal that Google is buying ad time on a small cable service, Astound, in Concord, California, then re-selling commercial breaks to advertisers under an auction system.
Nokia has announced the launch of a new advertising platform that allows marketers to plan and manage ad campaigns across a wide number of mobile phone configurations.
The Nokia Ad Service aggregates several mobile web publishers, including nokia.mobi, that can be sold to advertisers as ad space in a single package.
London-based blog agency Splashpress has acquired web video tutorial site Tubetorial as it continues to augment its blog community offerings.
As well as snapping up Tubetorial from social media marketer Brian Clark of Copyblogger for an undisclosed sum (likely to be small), Splashpress also acquired the popular Cutline WordPress theme, produced by Clark's Tubetorial partner, designer Chris Pearson.
After a long day in meetings across London with some of our key agency clients, I’ve been reminded how much email marketing is done in a rush.
Timelines are tight, and agencies' clients can be very demanding. As I write this, I’m returning to Oxford on the train with a grumbling stomach, a victim of a packed schedule and over-running meetings.
Large media firms are starting to experiment with massively multi-player online games (MMOs) in a big way, according to a panel at the Game Developers Conference in San Francisco.
However, brands have also been told to expect setbacks if they try to emulate the success of games such as World of Warcraft (WoW).
Yahoo!'s new Panama advertising platform is showing some early signs of improved click-through rates, according to figures from SearchIgnite.
The search company reported that CTR had improved since the launch of the system, while cost per click had remained constant. Since Q406, average CTR on Yahoo! has risen from 2% to 2.5% among SearchIgnite's clients.
Growing internet usage will boost global internet advertising revenue to $81.1bn (£41.9bn) by 2011, according to new research from Piper Jaffray & Co.
The figure is more optimistic than a report by PricewaterhouseCoopers last year, which predicted that internet ad revenue would reach $51.6bn in 2010, based on an annual growth rate of 18.1%. Piper Jaffray's report predicts growth of 21%.
Confirming the tie-up this afternoon, Reuters said financial terms of the deal were not disclosed, though earlier reports indicated the partnership would last two years. Google will also supply search functionality to the site later this year.