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Blog

UK portals to launch promotional network

Several UK portals have formed a partnership to act as a distribution channel for large-scale voucher and discount campaigns.

The CouponNET service, created by online vouchering company Couponstar, will see it hosting ‘voucher galleries’ on third party sites and effectively creating a UK affiliate network focusing purely on freebies and discounts.

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New Year: New Customer Management?

First, a Happy New Year to the E-consultancy community. I was delighted to be asked by E-consultancy to write a blog about customer management. I am a passionate believer in providing customers with a great experience and, like many people, the start of a New Year is a good time for looking forward. I want to use my first blog here to kick off a discussion, so here’s a starter for ten.

2006 was the year when Web 2.0 generated a following in the business community. I think 2007 will be the year when it really starts to change how those companies think about managing their customers.

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Mobile users 'annoyed' by text ads

Mobile marketers have been warned they must ditch intrusive SMS ads in favour of text-message coupons, quiet banner ads and ad-supported widgets if their straight-to-phone messages are to succeed.

A report published by technology research firm Forrester after Christmas found that 79% of mobile users surveyed are "annoyed" by the prospect of receiving advertising on their handset.

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Q&A: Synature’s John Woods on attitudinal matching

John Woods is the CEO of Synature, a UK firm developing ‘attitudinal matching’ solutions for etailers and portals.

Like a cleverer version of Amazon-style book suggestions, its technology offers a social search tool for internet shoppers to find products that similarly-minded people recommend. Companies can also use it to segment their customer bases and target users with personalised content and advertising.

We spoke to John about a new partnership Synature has formed with MyTravel to provide holiday ideas to its customers, and to ask him a bit more about the technology.

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Boo.com fails to relaunch (again)

Last year saw some glitz and glamour return to the industry (the E-consultancy boat trip , for example), but where was the much-anticipated re-launch of infamous etailer Boo.com ?

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Behavioural targeting key to more brand advertising

The web’s success as a direct response medium has made its failure to attract brand advertising even more apparent. However, as the main hurdles are overcome all of that could change for Web 2.0 enabled sites in 2007.

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Blowing away the CPA myth

As firms start to understand more about how customers interact with their advertising, Andrew Hood foresees a need for a more robust way to allocate payments between different elements of marketing campaigns.

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An internet Christmas round-up...

Happy New Year from everyone at E-consultancy. We’ve picked out a few interesting stories that came out over the holiday season, in case you missed them…

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Interview with Gil Penchina of Wikia

The founders of Wikia have announced a new site allowing anyone to create their own online news and opinion zines.

OpenServing came into being after Wikia purchased community sports news site ArmchairGM. Robert Andrews sat down with Wikia CEO Gil Penchina at the Le Web 3 conference in Paris in December to discuss the latest in user-generated content.

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Internet Review of the Year 2006

We review the highlights and horrors from the wonderful world of the internet and e-commerce over the past 12 months...

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Polar Rose to launch 'visionary' photo search tool

Polar Rose, a Swedish startup which aims to revolutionise image search on the internet, with its facial recognition technology, has announced more details of its plans.

I mentioned Polar Rose last month after they had announced that they had raised $5.1 million in VC funding. Now they have announced more details of their image search project.

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Bebo adds widgets

Social network Bebo is partnering with Photobucket, Rockyou and Slide to offer the site's users the ability to add simple, secure and viral widgets to their profiles.

For the first time, Bebo users can select photos from their personal profiles, create their widget of choice, and display it on their Bebo profile with a series of simple clicks.

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