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Speaking as someone who was part of an online marketing strategy consulting team which, during the dotcom boom and bust, went from 0 people to 40 and back to 0 within 6 months, I now find myself wondering - why aren't there more people out there selling themselves as online marketing strategy consultants?
Whilst looking through our site visitors stats recently I noticed two big spikes in traffic.
What may have caused them...?
Over 7.5 million Britons visited online games sites during June, according to a report by Nielsen/Net Ratings.
The research group says the UK’s online gaming audience has grown 16% in the last year, largely thanks to demand from teenagers, with Miniclip being the most popular site.
US newspaper groups could face a US$20 billion shortfall in the next five years as readers and advertisers shift to the web, according to researchers .
Analyst group Outsell said a ‘perfect storm’ of declining circulation, pressure on print advertising and rapid growth of online news media would lead to a huge revenue gap for the newspaper industry by 2010.
Google Analytics will from today provide instant access for anybody that wants to open an account and start using the service to monitor visitor activity on their website/s.
The service, which is free of charge, provides comprehensive information on visitor behaviour to help webmasters better understand how their sites are being used and where users are coming from.
I've been watching this story about Polo Ralph Lauren's ever-so-literal 'window shopping' for the past week, wondering if most people were thinking just what I was thinking.
Supposedly inspired by Spielberg's film adaption of Minority Report, Ralph Lauren has come up with a hybrid touch-screen shop window, where passers-by can shop by touching the window and selecting the items they see in the window.
Get some, get some – Google Maps is inviting local business owners to add their company listing to its maps alongside a printable coupon, which can be redeemed offline by consumers.
The move, a push to increase listings and increase reach among SMEs, is interesting not least for the offline focus.
WPP has made its second foray in a month into the social media space with the purchase of a stake in reputation monitoring company Visible Technologies.
The ad giant said it had agreed to buy a quarter of the Seattle-based firm and entered into an option to acquire a further 26%.
A consumer rights campaign group has called for a US government investigation into AOL's recent release of customer search data.
Filing a complaint with the Federal Trade Commission (FTC) on Monday, the Electronic Frontier Foundation said AOL should be ordered to reveal more details about its publication of 650,000 users' search queries on the web.
In another indication of growing interest among VCs in Web 2.0 outfits, Netvibes has raised US$15 million in a round of financing led by existing backer Index Ventures.
The Paris and London-based start-up, which claims to have recruited five million users of its customisable Ajax home page, plans to use the funding to help it take on rivals such as Microsoft's Live.com and Pageflakes.
Twentieth Century Fox is planning to use Myspace and other News Corporation websites to sell its movies and TV shows.
The move will see Fox Interactive Media, a division of News Corporation, marketing its content on the gaming download site Direct2Drive from October.
If you’re interested in the Web 2.0 scene in the UK, then you should take a look at Richard MacManus’ post, which gives a good run down of the local UK Web 2.0 scene, discussing some of them in a bit more detail.
I’ve looked at why the local scene is not as active, and offered one or two solutions that might ring true with a few people...