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Blog

Four things to appreciate about Lush’s new app

Lush is a company that’s known for its friendly and interactive in-store experience.

From its paper bags to its chatty staff, there are many reasons it has created a fanatical following.

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Runway to retail: How fashion brands are introducing ‘see-now, buy-now’

Fashion Week used to be an event purely for people in the industry, as well as those ‘important’ enough to bag an invite.

Thanks to digital media, the average consumer can now get a front row seat, too. 

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Four tips to shape mobile marketing strategy

Today, 29% of companies agree that a mobile marketing strategy is essential for effectively engaging consumers.

Our latest Mobile Marketing Best Practice guide delves into how this can be achieved.

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How OOH programmatic helped drive Missing People’s latest campaign

The amount of children who went missing in the UK in 2015 could fill Wembley Stadium – twice.

This is just one shocking statistic cited by Ross Miller, Director of Fundraising and Communications at Missing People.

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asmr

What is ASMR and why are brands like KFC getting involved?

According to Google, there are more people are searching for ‘ASMR’ on YouTube than ‘candy’ or ‘chocolate’.

Why? And why is KFC involved?

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Three things marketers must do to deliver a brilliant omnichannel experience

The omnichannel revolution has begun.

In a 2016 study, Nielsen found that 87% of Australian consumers 'often' or 'sometimes' look at an item online before buying it in a store. 

Recent research by Google backs this up. According to its data, more than two in five (42%) of in-store consumers research online while in stores.

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Three ways U.S. brands can sell more effectively in Asia

The ecommerce market in Asia is growing faster than that of any other region in the world.

In 2015, ecommerce sales reached $835bn in Asia – a total increase of 32% from the prior year.

Since Asia’s market is rapidly growing and filled with new opportunities, many U.S. brands are now looking for ways to sell directly to local customers online. 

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tinsel

Five simple search marketing tips to prepare for the holiday season

We're getting to the part of the year where people start to moan about tinsel appearing already in stores.

Retail was ever this way - preparation is everything.

Here are five search marketing tips for the holiday season, to get ahead of the game.

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Specsavers and Carlsberg: why copyrighted words are great brand marketing

Last month, Specsavers successfully trademarked the word ‘should’ve’ - a key part of its infamous catchphrase “should’ve gone to Specsavers”.

Though rivals still have a few weeks left to make an objection, if the ruling passes, all other companies will be prevented from using the word for marketing purposes in future.

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Nextdoor arrives in the UK: We take a look at the neighbourhood social network

Neighbours, everybody needs good neighbours, with a little understanding…

But sadly, it seems we're a nation more comfortable ignoring each other than engaging in ever-so-slightly awkward chats on the street.

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Four ways to avoid 'creepy' personalisation

Personalisation is one of the hottest topics in marketing; the promise of segmenting customers into 'markets of one' is alluring for any brand.

But the pushback from consumers is almost as strong. That feeling of being 'watched' may be enough for consumers to abandon a website or leave a store.

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wechat

Instant messaging: An introduction to the future of communication

At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".

When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.

But where is instant messaging heading and what does this mean for marketers?

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