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Econsultancy would like to invite marketers working at all levels to participate in a short survey about how marketers learn.
The link to the survey is available here. The first 50 people to complete the survey will get a free copy of the report.
Managing your online reputation in search is not something you can leave to chance. What are the key things you should consider?
UC Davis (part of the University of California) is an example of what happens when things go wrong: the school was reportedly forced to spend $175,000 to help clean up negative references about it that appeared online after an incident when student protesters were sprayed with pepper spray by campus police.
Researchers at Princeton and Stanford University have created a super ad blocker that could deliver a devastating blow to the efforts of publishers and advertisers to block the now widely-used ad blockers.
Here's what publishers and advertisers need to know about it.
When the then CEO of Marks & Spencer laid the blame for an 8.1% drop in sales and resulting fall in the share price on the launch of the company's £150m new website in 2013, Econsultancy asked the question, where did the Marks & Spencer website launch go wrong?
Our view in situations like these is that the answer lies in how the organisation works.
Wells Fargo has paid a hefty price for its fake account scandal.
While the bank has fired more than 5,000 employees implicated in the scandal, clawed back $75m in compensation from executives it blamed for the fraud, and agreed to pay $110m to settle a class action lawsuit over its opening of more than a million unauthorized customer accounts, consumers apparently aren't willing to forgive the company, at least not yet.
At Facebook's F8 2017 event, the unveiling of augmented reality (AR) and virtual reality (VR) technology caused quite a stir.
Whilst the AR features showcased are mostly still in private beta, the VR stuff is out there now, though admittedly available to a more limited audience of Oculus Rift owners.
In this article, I'm going to look at some of the key functionality and what it could mean for marketers.
All of this talk about rogue YouTube ads, fake Likes on Facebook, and Snapchat vs. Instagram is fascinating, but how much of it is relevant to a marketer's daily job?
To find out, we surveyed hundreds of marketers and asked them which channels they are really using these days.
While good old Glastonbury is still more about bands than brands, other festivals are increasingly becoming overshadowed by commercial involvement.
Case in point: Coachella.
Exactly 1,200 marketers took part in the 11th edition of our industry bellwether report that contains a comprehensive review of the email practices being adopted, the resources being dedicated to email, and the channel’s effectiveness compared to other types of marketing.
Let me start off with a disclaimer.
I am not a voice technology expert, conversational designer or even adept in the area of Alexa skills. This piece is written from a marketing perspective and will I hope, have relevance for marketeers wanting to know more about opportunities in this area.
We've hated internal email for so long, but only a few businesses have got rid of it altogether.
Accepting it as a necessary evil, here are eight ways to reduce the bureaucracy of email, and make office life more bearable and your organisation more efficient.
It is always a challenge for brand marketers to optimize campaigns, even in a single channel.
Coordinating campaigns across many channels is even harder, though, according to a recent Econsultancy research report, produced in association with IBM Marketing Cloud.