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It’s been a part of the publishing industry for decades, but now, Marie Claire is entering a new domain – the world of retail.
‘Fabled by Marie Claire’ is a new venture in partnership with Ocado.
Yet another example of a brand aligning the offline and online shopping experience, it has just opened a physical store alongside a new ecommerce site.
Nic Travis, vice-president and head of digital marketing at credit card company MBNA, will speak at Marketing Week and Econsultancy’s Get With the Programmatic conference on 20 and 21 September.
We caught up with him to explore the latest trends in programmatic ad buying, and how he sees the discipline evolving.
Customer relationship management (CRM) is more complex than ever as marketing channels allow for ever-more sophisticated targeting and content delivery.
So what are the challenges facing CRM marketers?
I spoke to a couple of people in the industry and here list a mere 10 challenges we discussed.
Apple recently announced it will introduce search ads on the App Store in iOS, which will have a major impact on advertisers, and on the app world in general.
I contacted Brett Patterson, Retention & Search Marketing Manager for Doubledown Casino in Seattle, WA, who is an expert app marketplace advertiser, to discuss the news.
Walmart’s recent acquisition of Jet.com is the most expensive in US ecommerce history, and in comparison, makes Unilever’s buy-out of Dollar Shave Club seem like small money.
Purchasing the company for a whopping $3.3bn, it’s yet another example of a large investor banking on a ‘unicorn’ – i.e. a start-up that’s worth over a billion dollars.
This week our Day in the Life feature focuses on Louise Thompson, head of product marketing at Proxama.
Let's find out what such a role entails and what's interesting about working in this fairly new space of mobile and proximity marketing.
Whenever I go to out to dinner, I probably already know what I'm going to order.
Call me impatient, but I just can’t resist checking out the menu online beforehand.
Professional social media is hard work.
Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget.
The lack of universally accepted performance metrics, however, makes this difficult to do.
Many people have heard of a virtual CFO, but a virtual CTO is a more novel concept.
However, the idea of getting technical advice only when you need it seems an elegant solution for lean startups who don't have the money to compete in a cutthroat jobs market.
If you’ve seen one too many mediocre sci-fi movies, the phrase ‘artificial intelligence’ might bring to mind images of evil robots and technology taking over the world.
In reality, AI is not a Hollywood concept, but a timely and practical tool for marketers.
Monster Pet Supplies has launched what it claims is the UK’s very first pet food delivery app.
Sponsored by Purina, the app promises to deliver a ‘hassle-free’ shopping experience for consumers and their eternally-hungry companions.
Domino’s Pizza is the latest brand to jump on the chatbot bandwagon, announcing a new feature that allows customers to order directly via Facebook Messenger.
Instead of calling up or ordering online, customers will be able to simply message Dom, the Domino’s pizza bot, and request food with a single world or emoji.