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klout

Klout: Where did it go wrong?

As you are probably aware, website and mobile app Klout, which allows users to measure their influence using social media analytics and rewards them for high scores, expertise and influence in particular topics, will be shuttering its service towards the end of this month.

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flowstate

A day in the life of... three friends who founded an agency

This week's 'Day in the Life' is a fascinating story of three friends and engineers who founded an apparel brand, got good at marketing and so decided to found a marketing agency, too.

We caught up with FlowState Marketing co-founder Shamus McNutt to find out more.

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anorak website

Anorak will use Open Banking to sell life insurance

For years, upstart fintechs have aimed to create innovative experiences that deliver value to consumers, often at the expense of entrenched financial institutions. 

One of the ways they have accomplished this is by using a variety of techniques to retrieve their users' data from the financial institutions they bank with.

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chinese flags in US shopping baskets

China is a "massively untapped market" for US media sellers

Western companies looking to expand their brands into China often face significant challenges in doing so successfully.

Many companies have struggled to compete with favored local competitors, and some have even been forbidden from entering the Chinese market in the first place. 

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The best digital marketing stats we’ve seen this week

Get ready for a stellar roundup of digital marketing stats, including news about brand visibility, backlinks, sponsored content, and much more.

If that’s not enough, try delving into the Internet Statistics Compendium, as it’s packed full of further facts and figures.

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org structures

The six types of marketing org structure

How should a modern marketing department be structured?

This is a bit of a rhetorical question, partly because there is no one-size-fits-all answer (hang in there, there will be some actual, proper content in this article) and partly because Econsultancy has already made a decent fist of answering this question (but you'll have to subscribe to download our truly excellent and detailed new report, A Guide to the Modern Marketing Model and Organisational Structures).

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Three ways energy & utility companies are innovating in marketing

The energy and utilities sector is shifting away from its old ‘call centre’ culture. 

This is largely due to the adoption of new technology within the industry, plus a new wave of challenger brands using it to drive operations.

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piggy bank

How banks are using big data & segmentation to lure depositors

Interest rates are on the rise in the US and banks, eager to lure depositors, are finally beginning to increase the rates they offer depositors.

Sort of.

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review

Nine less-obvious brands offering great customer experiences

What makes a great customer experience? 

In many ways, this might depend on what you (the customer) value the most in a brand. Personalised emails or speedy social replies, for example. Or perhaps superb digital content. 

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career progression

Why career progression is broken in digital marketing agencies

One-dimensionality pervades much of modern society, but nowhere more than the realm of the digital.

Everything accelerates; especially thought. In the process, nuance and depth collapse.

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amazon logo

Four Amazon weaknesses retailers can exploit

Amazon's power continues to grow by leaps and bounds, and even brands that had shunned the online retail giant, like Nike, are deciding that they can't afford not to sell through Amazon channels.

For retailers not named Amazon, the company's unrelenting march towards retail dominance is no doubt discouraging. But every Goliath has its David and Amazon is not impervious to competition. 

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stopwatch on website

How personalisation can improve mobile site speed (and conversion)

“It’s like being back on dial-up…” That’s the standard complaint when a web page takes too long to load. Those early days of the web when we’d sit and stare at the modem are gone.

The chirrups and beeps have been replaced by superfast broadband, 4G - imminently 5G - and this speed of delivery means every second counts.

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