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Frontline contact with the consumer is still the foundation of good marketing

Today’s marketer has ever more choices to make, detail to master and technical skills to be on top of, in terms of how they execute their plans.

From the the myriad of clever ways in which you can use use the internet to conduct fast, large-scale quantitative customer research and then sophisticated analytical techniques to cut up the data, through the micro-targeting of online campaigns, to the demand for instant measurement of results, the complexity is mind-boggling.

It’s a far cry from my start in marketing in the early 1990s at a pre-internet P&G.

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Venmo doubles down on mobile: Is it a smart move?

Popular P2P payments service Venmo, which is owned by PayPal, handled over $12bn in payments in the first quarter of 2018, but going forward, its users will have one less option when they go to send money to a friend.

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matt lamb

A day in the life of... head of ecommerce at a fine art retailer

Matt Lamb is head of ecommerce for Castle Galleries.

Is it all wine and canapés, just another ecommerce job, or somewhere in between? Here's Matt to tell us more...

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stats on personalisation in fsi

Financial services companies tap personalisation & CX in 2018 [stats]

The financial services sector in 2018 is more competitive than it has ever been before.

From innovative fintech companies revolutionising the way that banking and payments are carried out, to Amazon and Facebook foraying into financial services, the pressure is on for traditional financial institutions to be more agile, more modern, and provide a better service in order to stay in the game.

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The best digital marketing stats we've seen this week

There's a whiff of AI and automation in this week's digital stats roundup, as well as a bit of World Cup crowbarred in.

Of course, there's more available in Econsultancy's Internet Statistics Compendium.

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michelle goodall

A day in the life of... an Econsultancy trainer & consultant

Michelle Goodall is a social media and digtial marketing consultant, as well as esteemed Econsultancy trainer for our social media courses and our Fast Track Digital Marketing course.

This is a day in her life...

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What is a customer data platform? How is it different from a DMP or CRM?

Modern marketing relies on data, we can all agree.

So it is not strange that the customer data platform (CDP) is gaining momentum faster than any other marketing technology, even though many marketers are not yet familiar with the technology. 

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A high street with shuttered shop fronts and tumbleweed blowing down the street.

How can struggling high street retailers step up their online strategies?

News headlines in 2018 have been full of woe for UK high street retailers.

A few days ago, House of Fraser became the latest high street name to seek a Company Voluntary Arrangement (CVA), a type of insolvency process which will see 31 of its stores closed and some 6,000 jobs cut in a bid to save the struggling business.

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Beyond 'contact us': Six website features hotels can use to increase engagement & bookings

Every hotel website has a 'contact us' page, a page where people can find the most basic details.

Such a passive posture, however, is a missed opportunity for hotel teams to facilitate interaction and funnel a user’s focus while they’re actively engaged.

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Blockchain: Three ways to enhance the social media ecosystem

As if augmented reality and machine-learning strategies aren’t enough to plan for, in walks blockchain.

We’ve all heard the buzzword and its relationship to cryptocurrencies, but few have dug in to see how this technology can change the world of social media – where centralized channels and user-produced content consumed by platforms is the norm. 

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LinkedIn is the hottest B2C social media platform in town (yes, I said B2C)

It was just your average Saturday afternoon with a young child.

You’ve done the ‘I can’t believe it’s only 12.23’ time check on your watch. You’ve done at least one class, one park visit, some dishes and maybe, just maybe are thinking about pouring a ‘it’s the weekend’ glass of wine (other drinks are available). You are also maybe sitting surfing on your phone, and you might happen to open up LinkedIn.. and if you do, you might be in for a big surprise.

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The digital transformation of Accent Group: A retail case study (part 3)

Accent Group, which operates 445 stores across nine different retail brands in Australia has recent and wide-ranging experience of digital transformation. 

Mark Teperson, Chief Digital Officer of Accent Group shared many details of their journey in a recent interview with Econsultancy and revealed the challenges the group encountered along the way.

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