Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
A new study from Jakob Nielsen suggests that average returns from usability work have fallen "substantially" in the last few years.
The average ROI from the projects surveyed was 83% - down from 135% six years ago, but high enough to show that they are still well worth the effort.
Given that major advertisers are increasingly putting money into online video ads and that many publishers are reaping the rewards in the form of high CPMs, studies like it should be of great interest to both advertisers and publishers in this developing market.
Here, we speak to Sergio Falletti, director of mobile app specialists Future Platforms about the challenges and opportunities of mobile website design.
One of the questions I am asked most frequently is 'which email service provider or delivery platform is the best?'
The answer is 'how long is a piece of string?'
The prospects for the global economy in 2008 are looking about as promising as Britney Spears’ career, especially after yesterday’s plunge.
But VCs aren’t concerned - they invested $29.4bn last year (pdf) across 3,813 deals and raised $34.7bn in 2007 for future investments.
What’s the justification?
In an industry so accountable and measurable, it seems that some are using the excuse of delivering “brand awareness” to avoid the need to prove results.
Now P&G, one of the world’s largest advertisers, has spoken out for the need for change in the internet marketing industry.
We're expanding the blogging team here at E-consultancy to bring you more quality articles from people working at the sharp end of the internet industry.
Slide , a startup that creates social networking widgets, announced last Friday that it had raised a $50m round of investment from Fidelity Investments and T. Rowe Price at a hefty valuation of $550m.
But is their bet on the power of widgets as advertising platforms foolish?
Online music radio / recommendation service Pandora was recently forced to block UK users from tuning in as a result of a rise in royalty rates, backed by the record industry.
The move is a very short-sighted decision from the music execs, represented by the MCPS/PRS, which collects royalties on behalf of composers and publishers.
It will threaten other online broadcasters, which will affect the way music is consumed and distributed online. And it should ultimately affect the record labels too...