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A 10-point checklist for landing page design

The fallout from Google's new 'Quality Score' is growing, with talk of "mass defections" to MSN and Yahoo, but if you want to stick with Google Adwords then you need to know how to create some quality landing pages.

A quality landing page is one that reinforces ‘conversion intent’. To do this, you need to consider the mindset of your visitor and provide just enough information to persuade them to convert. And no unnecessary distractions… ok?

So what are the 10 things you need to know about designing landing pages? Read on to find out...

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The Web Week in Review

In a week that that saw a rally in global stock markets and is seeing some of the best Black Friday deals in recent memory, it seems like the world has been able to recapture some sense of normalcy.

Here's the news that caught my attention this week.

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BBC launches live streaming TV

Today sees the start of the BBC's online live streaming of BBC1 and BBC2, though this is something ITV has been doing for a while with its four channels.

BBC2 live streaming

I've been watching BBC2 through the iPlayer to see how well it works online, and whether the BBC does it better than ITV...

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Q&A: Steve Howell of charity auction site Celeb2nds

Celeb2nds auctions items donated by celebrities, from David Beckham's boots, to Cliff Richard's jacket, all in aid of its eight founder charities, which include the Rainbow Trust and Dial a Dream.

Celeb2nds.com

The site is pretty well designed too, though there are a couple of slight issues; the 'auctions ending soon' display could be promoted better, as on eBay, and the fairly hefty delivery charges, £10 for a signed Harry Hill joke book for example, may deter some bidders.

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8 SMS gateways/aggregators

Last week in my SMS primer, I discussed the role of the SMS gateways that provide connectivity to the mobile infrastructure that makes SMS messaging possible. If you've developed a mobile application and need connectivity to the carriers, you'll need an SMS gateway.

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Has retailer Woolworths closed its website?

Woolworths, having become the latest victim of the credit crunch yesterday, seems to have taken its website offline this afternoon.

Visitors to the website will find this message: 'Our site is currently undergoing essential maintenance. We apologise for any inconvenience caused. Please check back later.

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Q&A with Zappos CEO Tony Hsieh

Online shoestore Zappos was founded in 1999 and has in less than a decade grown to be one of the leading lights of e-commerce.

Zappos CEO Tony Hsieh is a firm believer in the value of a delightful customer experience and is an early adopter of Twitter. I asked him a few questions to find out how this focus on satisfaction (and the Twitter factor) is helping the company progress.

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How do you measure success online?

How do you measure the success of an online business, given the current economic climate?

Tying in rather neatly with Chris Lake’s blog post a couple of weeks ago, 20 ways to delight your customers in 2009, last week saw E.Factor hosting their Measuring Success event.

E.Factor is a relatively new online social networking-site that has already gone global, with a rapidly growing membership of business people and investors.

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If you liked this, are you really sure to love that?

The New York Times Magazine published an interesting article that discusses the Netflix $1mn challenge that has some developers working tirelessly to improve the accuracy of the Netflix recommendation engine by 10%.

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Site comparison: newspapers on mobile

Despite being pretty advanced online, The Guardian's mobile site is well behind the times, and the newspaper has now hired a consultant to improve its mobile strategy.

Guardian  mobile edition

The mobile edition doesn't match up to the web version and, with this in mind, I've been taking a closer look at the Guardian's and some other newspaper's mobile sites...

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Simon Cowell to choose new X Factor judge via social media?

Tears, drama, sob stories and pantomime, singing seems to take a back seat on ITV’s The X Factor.

It’s clear from blogs and message boards that backstage antics, feuds between the judges and gossip about contestants have more water cooler value than Leona Lewis belting out a Snow Patrol classic.

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Retailer 247 Electrical closes online store

The latest casualty of the economic slowdown appears to be pureplay internet retailer 247 Electrical, which has closed its online store.

The 247 Electrical website currently displays a “we are having some technical difficulties” message on its homepage (the only page that works), but a closer look at the title bar presents a more ominous statement: “STORE CLOSED”.

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