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Yahoo! has agreed a deal with Adobe to serve contextual text ads in PDF documents.
The deal offers publishers an opportunity to monetise their PDF files and could provide a sizeable new audience for advertisers - Adobe claims that 90% of PCs have one of its readers.
Nearly half of online shoppers in the UK have apparently purchased an item online but faced disappointment once it has been delivered.
The figure comes from a survey of over 2,000 consumers by vzaar.com, which provides video technology to sellers on eBay.
It, not surprisingly, says the research highlights the role good quality videos and images can play in boosting online sales.
Twenty five per cent of financial firms' websites present product information in an unclear or misleading way, according to a review by the Financial Services Authority (FSA).
The study found that several sites were difficult to navigate and often failed to display key information.
Internet shoppers in the US are reported to have spent around $733m (£355m) on 'Cyber Monday' - the biggest day of the online retail year.
Figures from comScore suggest Amazon and Wal-Mart attracted the most custom, while the overall number of people shopping online was up 38%.
Being part of the IAB email council, I get to be involved in some interesting discussions about the future of the industry, the impact of social media on email and the next big thing.
However many companies are still to exploit the full benefits of email marketing, especially when it comes to database segmentation and targeting.
BBC Worldwide chief exec John Smith has admitted that the company “under-egged” the proportion of revenues it could gain from the internet.
Quoted by Reuters, Smith said it was looking for new ways to capitalise on the BBC’s online audience, including acquisitions, social networking applications and the joint on-demand video venture it announced yesterday with Channel 4 and ITV.
How did a reputable family of brands (whose products I enjoy a little too much) annoy me into hitting the SPAM button?
Yahoo!'s Merchant Solutions service was hit by a series of outages yesterday, costing many small business customers dearly on what is thought to have been the busiest day of the year.
Partners of the hosted e-commerce service complained that shoppers were receiving "system unavailable" messages when trying to complete transactions.
And all on a day in which online sales were predicted to reach $700m in the US.
Eric T. Peterson, author of Web Analytics Demystified and general sage on all things to do with web measurement, speaks to us about the benefits of ‘Web Analytics 2.0’ – the insights to be gained by integrating site data with other sources of online intelligence, such as online surveys, customer experience management, and email marketing stats.
The BBC, Channel 4 and ITV have confirmed that their long rumoured joint video on demand (VOD) service will go live next year.
The venture, dubbed 'Project Kangaroo', will operate independently of the three broadcasters and offer video content from a range of providers.
Microsoft plans to add a new social networking option to its Xbox Live platform, by allowing users of the service to connect with friends of friends.
The Dashboard Update will be introduced on December 4, to allow gamers to find friends, send messages and invites, and to compare games.
All of which prompts the question: Is Microsoft trying to become 'the new Facebook'?
Thord Daniel Hedengren has written a series of posts that argue blog sidebars are being rendered useless by widget clutter.
He takes a look at things bloggers should and should not be doing with this valuable but often "wasted" inventory.
Here are Thord's tips...