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eBay vs Craigslist: double Web 2.0 standards?

Craigslist is more than just a popular online classifieds service. The bare-bones site created by Craig Newmark represents, to some, the epitome of the New Internet.

It is fueled by a dedicated community and Craig has eschewed the temptation to fully exploit its commercial potential for his personal gain, even going so far as to state "my exit strategy is death".

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Q&A: Dailymotion's Kate Burns on monetising UGC

Kate Burns was recently appointed UK MD of video sharing site Dailymotion as the French start-up looks to expand internationally.

We asked the former Google exec about the challenges of monetising user generated content and how she is planning to build up the site's appeal to users and brands.

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Doritos invites user-generated TV ad

Doritos, the tortilla corn crisp brand owned by PepsiCo, has launched a new online campaign to engage users with an interactive website, user generated content and strong links to social networking sites.

Historically, FMCG brands have been slow to embrace online marketing as they have struggled to deliver a compelling creative message and measure the effectiveness of their campaigns.

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Useful reputation management resources

Reputation management and reputation monitoring are hot topics in 2008 and there are a whole host of resources that offer cost effective ways to manage your brand online.

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Microsoft dumps Yahoo but the drama is just beginning

Microsoft might be the software company that everyone loves to hate, and Steve Ballmer might be crazy .

But Microsoft and Ballmer proved two things by deciding to walk away from an acquisition of Yahoo this past weekend - they are not desperate and they are not stupid.

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10 things Next.co.uk can do better online

No matter how successful an e-commerce site is, there are often ways in which a site can be improved to maintain its appeal to customers and maximise conversions.

We have looked at M&S, Amazon and Tesco already, now we take a look at Next to see what improvements could be made to their website...

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The Web Week in Review

This week's hodgepodge of articles I found interesting includes news that could impact the Microsoft-Yahoo courtship, online streaming music, digital thieves and young entrepreneurs.

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Site review: Snooth

Snooth is a wine review site that previously covered only the US, but recently launched worldwide and now displays information from sellers in 40 countries.

Snooth

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How NOT to handle out of stock items

There are a number of ways for etailers to handle the problem of unavailable items, from not displaying the products at all, or offering customers alternatives.

In last year's Online Retail 2007: Checkout Special report, we advised that customers should not be allowed to begin to purchase items that are out of stock, as this can frustate customers.

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The Greater Fool Theory and Web 2.0

Would you:

  1. Put $20m into a company that you're valuing at $75m and has no proven mainstream appeal, scalability problems or business model?
  2. Invest $25m at a $200m valuation in a company that has already raised $12.5m, has reportedly generated about $1m in revenues since its launch in 2005 and was unable to develop acquisition interest at $250m?
  3. Give $50m and a $500m valuation to a profitless company that does $10-12m in annual revenues and whose CEO has said, "We’re like a teen in our clock cycle. Now, we have to figure out how do you get a job and work in the real world"?

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Is it worth submitting your site to web directories?

Submitting your site to free web directories is often a key recommendation for link building efforts, but can be very time-consuming.

So is it worth the effort or is it better to pay for 'higher quality' links from sites like Yahoo Directory?

We asked a number of SEO experts for their opinions...

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Government websites criticised for lack of usability

A new study has been critical of the quality and accessibility of UK government websites.

The report (pdf), by the Public Accounts Committee, finds that the public sector has some work to do on the usability of its websites - which it says have barely improved since 2001.

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