Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
French start-up Zlio, which enables site owners to set up their own online stores, is set to launch in the UK today.
Branding campaigns aim to build positive associations in the consumer’s mind so that they will look favourably on a company or product in the future.
It’s an investment in future sales and very different from direct response advertising, where the whole focus is for the consumer to take action now.
Traditionally, these two types of advertising have been miles apart, but the web changes all that.
Gone are the days when just any old link would improve your rankings. In 2008, you need to be extremely selective - quality rather than quantity.
The UK’s online retailers generated some £46.6bn in sales last year, up 54% on 2006, according to new stats from the IMRG.
However, there were signs that the sector had not escaped the effects of the consumer credit crunch towards the end of the year.
Nearly 70% of organisations are planning to increase their spending on web analytics this year, according to a new international study by the Web Analytics Association (WAA).
The budget increases, the Industry Outlook survey suggests, will mainly be ploughed into training.
One of the most common - and most infuriating - mistakes made by PRs is the overuse of the dreaded term ‘feel free’, especially when pitching to bloggers.
Feel free to add this to your blog! Feel free to post this video! Feel free to promote our viral!
Oh yeah? How about ‘feel free to take a running jump’? Or ‘feel free to pay us a ton of money and then we’ll talk’.
Online marketers have long been focused on acquisition and traffic metrics. The key to staying ahead lies in the deployment of more sophisticated tools and techniques to boost income from landed traffic.
Ask some search engine optimisation (SEO) consultants to explain how they operate and you will get confused quite quickly.
Sometimes this is because the SEO consultant doesn't want to reveal his or her 'secrets', but more often than not it is because SEO is a highly technical subject and, unless you are a web designer or programmer, it is hard to understand.
The best part about natural SEO, however, is that there really is no secret.
Have you heard of FatttPipe the ultra-reliable, ultra-fast new broadband?
Not FatPipe (that's already a networks company) and not FattPipe (because someone already owns Fattpipe.com) but with three 't's in the spelling - FatttPipe because it's at least 3X faster.
You haven't heard of FatttPipe? That's probably because it doesn't exist. But I need to repeat FatttPipe to get my keyword density up.
You see this is really a post about search marketing and brands...