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10 things M&S can do better online

Marks & Spencer revamped its website last year, and enjoyed a successful Christmas online, increasing its web sales by 78% in the 13 weeks to the end of December.

The M&S website scored badly in a usability study last year though, so there may still be room for improvement to the user experience.
 

We've identified 10 areas of the site that M&S may want to take a look at...

M&S homepage

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The Web Week in Review - Special Music Edition

The headlines were filled with music-related news this week and given my recent posts on the topic of music in the digital age, I felt it was appropriate to write a Special Music Edition of Drama 2.0's The Web Week in Review.

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MySpace lines up music labels to compete with iTunes

MySpace has teamed up with three of the four major record labels, Sony BMG, Warner Music and Universal, to make their catalogues available via MySpace Music.

MySpace Music

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Amazon introduces shopping by SMS

Amazon this week introduced a new service in the US that lets customers buy products from the site by text message.

With the new system, dubbed 'TextBuyIt', mobile users can text a product name, search term or ISBN number to Amazon, and will get the top two results from the search sent back to them.

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Irish search market is flourishing - new research report

The buzz around search engine marketing in Ireland was evident at a lively Search Marketing World conference held in Dublin yesterday, which coincided with the release of a new report on this market by E-consultancy.

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TameBay's Chris Dawson on eBay UK

Chris Dawson is the co-founder of eBay-related blog TameBay and a consultant on how to sell via online marketplaces.

We asked him a few things about how eBay is developing as an e-commerce channel for businesses in the UK.

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Siemens ranked as top corporate website

German firm Siemens has the best corporate website, while eight of the top ten websites are those of European firms, according to a study of 75 top company sites.

The FT Bowen Craggs Index looked at the effectiveness of corporate websites, and finds that more of these firms are now taking their web presence more seriously.

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Do celebrities need their own social networks?

Through The Guardian, I came across a Reuters article discussing the increasing number of celebrities who are creating their own social networks.

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The fragmented UK search market

Hitwise has published some interesting stats showing how fragmented and confused the UK search market was last month.

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How to handle out of stock items

One guaranteed way to disappoint your customers online is to have them search and decide on the product they want to buy from your website, only to find that it is out of stock.

Visitors who find that an item is unavailable to buy are likely to form a bad impression of a retailer, and seek to buy the item from a competitor, so what is the best way to handle this problem?

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Nike to kick the Flash habit?

Running the online business of a company like Nike can have its advantages, as we heard at ChannelAdvisor’s Catalyst event this week.

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Will Vertical Search threaten Google?

Vertical search is the new breed of Search Engines that more intelligently mine data, from searching for keywords in audio files to focusing on specific industry sectors.

The landscape of Search is changing and I recently noticed three vertical search applications, which may end up threatening Google’s position.

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