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Blog

eBay taps into social commerce

eBay is looking to improve its stickiness for buyers by creating 600 social networks around items for sale on the site.

The ‘Neighborhoods’ feature amalgamates shoppers’ photos, reviews, tips and responses in a bid to provide a fuller experience than the site’s existing discussion forums.

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UK has highest social network usage in Europe - study

Brits are the most active social networkers in Europe, according to new stats from measurement group comScore.

Almost four in five UK internet users visited the likes of Bebo, Facebook or MySpace in August, while their usage was also above average in terms of hours spent, page views and number of visits.

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Google buys another mobile start-up

Finnish mobile micro-blogging startup Jaiku has been acquired by Google for an undisclosed sum.

Jaiku is a micro-blogging / social networking startup that enables users to post their thoughts, comments and opinions, while other users can keep in touch with friends by viewing their profiles and posting new updates.

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Online Customer Engagement survey is still live

There are still a few days left to take part in our second annual Online Customer Engagement Survey, which we are carrying out in partnership with cScape.

Those taking part in the research will get a free copy of the full report which will be published next month. 

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The NPV of reviews: customer voice will drive traffic and sales this Xmas

Sam Decker explores the business case for implementing social commerce functionality on retailers' websites before Christmas.

Years ago, when I managed the Dell.com consumer website, it was always a mad rush to the deadline of getting site functionality up before mid November.

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Q&A: Max Jennings, Co-founder, welovelocal.com

Welovelocal launched in June this year, and provides local listings for the London area, though it plans to expand its coverage to the rest of the country by the end of the year.

Unlike more established local listing sites, such as Yell.com, welovelocal.com provides more context to the search results by displaying user reviews and allowing local businesses to add information to their listings.

Welovelocal was created by eMomentum, a privately-funded internet company based in London. We caught up with Max Jennings, co-founder of welovelocal.com ...

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Email marketers still reaping rewards - new report

We’ve recently published our 2007 Email Marketing Buyer’s Guide  and although the sector is as full of challenges as ever, clients and suppliers are still reaping rewards from what is a highly effective channel for acquisition and retention.

Despite the almost total commoditisation of email broadcast services, continuing junk email problems and increasingly discerning consumers, we estimate that the market will be worth £221 million in the UK this year, up 24% from 2006.

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Sportingo gets cash injection

Sportbuzz, the company behind online sports community Sportingo, has received $3.2m (£1.75m) in VC funding from Ingenious Media.

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Google creates video ad network

Google is looking to extend the reach of its online video ads by allowing its Adsense partners to display ad-supported YouTube videos.

The move, another attempt by Google to monetise its $1.76bn purchase of YouTube a year ago, will see it sharing revenue with publishers that add its ‘video units’ to their sites.

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Should email marketers be paid commission?

One of my team has just spoken at the latest DMA “Effective Email Marketing” conference on the importance of when to send email marketing.   

As part of one of the presentations, John Nugent of Responsys asked a very topical question:

“Should email marketers be paid commission on all the revenue they generate?”

This question has been niggling away at me for a few days, and I can honestly say I don’t think they should. Before you scream, let me explain why.

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House of Fraser - a user experience review

Paul Rouke takes a look at House of Fraser's first e-commerce site and the lessons that can be drawn from its persuasion architecture, browsing functionality and overall user experience.

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Sellers criticise eBay's ad policy

Online auction site eBay has come under fire from sellers that are critical of the company's policy of using contextual advertising, as they feel that these ads could be luring potential buyers away from the site.

The auction giant starting running ads from Google and Yahoo! last year and, according to Juan Carlos Perez, sellers are unhappy that the targeted ads compete with products that are already on eBay.

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