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Yahoo - search superpower or media mogul?

In all the discussion about Microsoft's potential acquisition of Yahoo, one of the most interesting questions is one that I think is being overlooked: Just what is Yahoo?

Is it a technology company or is it a media company?

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Northern Rock: 10 things it can do better online

We're all Northern Rock 'shareholders' now, thanks to its nationalisation earlier this week.

So we've done our bit and had a look at its website for some suggested improvements...

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How to improve your website's credibility

Customers tend to make snap judgements about whether they can trust your company by looking at your site, so it's important to give the right first impression.

As many people still have concerns about shopping online, your website needs to appear as credible and trustworthy as possible.

Here are some tips:

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Web 2.0 to change fashion forever?

Yesterday the Financial Times published an article entitled: "The luxury world after Web 2.0"

It asks:

"What happens when following the fashion herd becomes wisdom of the masses? When everyone can become his or her own fashion editor? When "citizen" journalists replace glossy magazines as oracles of fashion?"

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SEO benefits of publishing news on your site

A lot of websites have news sections where company employees are tasked with writing about the latest industry news as well as news from within the company itself.

Sometimes the news is published because the writer is passionate about the subject and sometimes it is churned out by somebody who seems to be bored by the industry.

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Random House's Ros Lawler on widgets and Web 2.0

Publishing group Random House is set to launch a widget programme next month in a bid to mine the long tail of the online book market.

The move is the latest form of digital content to be developed by the company as it seeks to extend the reach of its products.

We caught up with digital marketing and publicity manager Ros Lawler to ask about the scheme, as well as the company's other online marketing ideas.

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User reviews a 'must' for etailers

New research from the e-tailing group has reinforced the importance of user reviews for etailers, with 98% of shoppers reading reviews before making a purchase.

The US-based study (pdf) concludes that reviews are a 'must-have' for e-commerce sites, so why are some retailers still not adding reviews?

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MTV - a new media case study

In the past, I've argued against the likelihood that Hollywood is going to be taken over by Silicon Valley.

My position is quite simple - there's a difference between content and distribution.

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Merchants struggling to recruit affiliates - study

Research group AffStat has released the results of a new survey of around 200 affiliate managers in the US.

One of the most striking things is the scale of many companies’ affiliate marketing programmes on the other side of the Atlantic.

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Social media marketing is not a quick fix

To see large companies wanting to learn about how to behave and interact on the web is very exciting for consultants, but the answers we give are not always as exciting for the client.

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Countdown to Affiliate Summit West

There is now less than a week to go before Affiliate Summit  in Las Vegas which E-consultancy will be flying out to along with 2,600 other delegates from 30 different countries.

The scale of this event has grown massively since the first Affiliate Summit conference in November 2003 when there were 200 people. This reflects both the huge growth of affiliate marketing in recent years and also the hard work put in by organisers Shawn Collins and Missy Ward.

Ahead of the 9th Affiliate Summit, we asked Shawn some questions about the conference and the affiliate marketing landscape more broadly.

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SEO tips for product pages

The SEO benefits of product pages can often be overlooked, with many just offering basic product details, photos and a brief description.

So how can you make the most of them from a search marketing perspective?

Here are some suggestions...

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