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Blog

Report shows effect of online ads on offline behaviour

A new study by Yahoo has looked at the effect of online advertising on consumer shopping patterns offline, finding that online ads can increase the number of offline buyers, as well as their average spend.

The study (pdf) used around 175,000 panelists, looking at the effect of search marketing and display advertising on consumers' offline shopping behaviour between April 2006 and January 2007.

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US online retail sales rise again

US online consumer spending picked up in the second quarter of the year, reaching a total of $27.2bn (£13.4bn), an increase of 23% on the same period last year, according to comScore.

The figure of $27.2bn is for non travel e-commerce - the online travel market was worth $20.3bn (£10bn) in Q2, an increase of 14%. Total e-commerce spending for the first half of 2007 was $95bn (£47bn).

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Launching a Facebook widget: dos and don'ts

Thousands of applications have been created on Facebook’s open platform since the social network opened up to developers earlier this year. But launching one, and generating interest, is not necessarily easy.

‘Attitudinal matching’ company Synature is one UK firm that has already taken the plunge, launching a version of its qubox software that allows Facebook members to search for like-minded people on the site, as well as potentially becoming a platform for targeted advertising. Here, John Woods, its CEO, talks about the challenges the company faced, and why he thinks the API can be a significant opportunity for brands.

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Reevoo launches reviews website

Customer reviews provider Reevoo has launched its own web offering, gathering together reviews for a range of products with the aim of providing online retailers with valuable traffic.

Reevoo

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BBC iPlayer - frustrating and promising

The BBC released its long awaited online TV on demand service last week, which will provide users with access to BBC programmes from the last seven days.

iPlayer

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Interview: Warner Breaks' Mat Finch on silver surfers

Mat FinchWarner Breaks' Matthew Finch has over eight years experience in the online world, starting out as a developer before moving into e-commerce, online marketing and strategy. He oversees online marketing for Warner Breaks where he has significantly increased online sales and received a number of awards for campaigns.

Here, Mat talks about targeting older internet users - an untapped opportunity for many online marketers...

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Google to begin screening YouTube vids

Google is to launch a system in September designed to prevent copyrighted material from appearing on video sharing site YouTube, according to one of its lawyers.  

Philip Beck said Google would have a library of video 'fingerprints' that would be used to screen new material posted on YouTube, rather than waiting for copyright owners to alert the site's management.

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UK firms blocking access to Facebook

More than 70% of UK businesses are preventing their employees from accessing Facebook while at work, according to a survey.

Many are also reportedly warning their staff that use of the social network at work constitutes a sackable offence - City firms Credit Suisse and Dresdner Kleinwort have both banned use of the site.

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Panorama highlights need for brands to monitor placements

The problems with network buying exposed by Panorama last night have been around for as long as people have been buying adverts.

However, advertisers can still benefit from blind buying thanks to IASH and improved third party ad serving.

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iCrossing acquires web development agency

Digital marketing agency iCrossing has bought Proxicom, a US web development firm that has created sites for firms including Toyota, Epson and Dupont.

The acquisition will make iCrossing the largest private global digital agency, with 550 employees in the US and UK.

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Match.com launches new mobile service

Online dating giant Match.com has launched a new version of its service for mobile users.

The MatchMobile service, provided by Trilibis Mobile, allows users to search through profiles and send and receive text messages when they peak the interest of another member.

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Wikia acquires Grub for open source search project

Wikia, the company led by Wikipedia founder Jimmy Wales, has acquired Grub, a distributed crawling service that will be used to build an index for its Search Wikia project.

Grub, previously owned by LookSmart, has been released  under an open source licence for the first time in four years. It uses volunteers' idle computing resources to contribute to the project.

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