{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Blog

eBay plans user experience changes, but is it enough?

I spotted an interesting article in the Washington Post, which looks at online auction giant eBay and its plans to improve the user experience in 2008.

The story focuses on eBay’s proposed introduction of a shipping fees ratings scheme, to clamp down on sellers who charge bargain basement prices but make profits on exorbitant delivery ‘costs’.

All good, but what about the improvements that eBay’s website has been in need of for a considerable time? Adding functionality and tweaking its ranking algorithms are one thing, but what I think it needs is some proper usability testing and a bit of a makeover.

1 comment

Publishers face up to challenges of atomisation

An important and on-going challenge for publishers during 2008 will be the continued 'atomisation' of website content, data and functionality.

1 comment

It's not all about the last click in search marketing

One of the biggest challenges in paid search marketing is measuring the impact of generic keywords on your sales.

We all believe generic keywords have a brand-building benefit, but how can you accurately measure this?

7 comments

Facebook responds to OpenSocial

Facebook is to make its developer platform available to other social networks, allowing brands to port apps to other sites that adopt the same standards.

The move forms a response to Google's OpenSocial project, which aims to create a common standard for developing and delivering social network apps.

0 comments

Paramount to sell movie tickets through banners

Tailgate Technologies has found a new use for its transactional banners - selling tickets for Paramount's new movie The Kite Runner.

Consumers can use the banners to search for local cinemas that are showing the movie and complete purchases without leaving the host site.

0 comments

Google to add blogs to Universal Search

Google is reportedly set to add blogs to its Universal Search results, posing another SEO challenge/opportunity for online marketers.

Marissa Mayer, the firm’s search products and user experience VP, told eWeek that its search listings would start to include blog pages from this week or next.

0 comments

Email delivery rates continue to fall - DMA

The Direct Market Association (DMA) has urged email marketers to focus more closely on deliverability after its figures showed another drop in delivery rates in the second quarter of the year.

The group’s latest stats suggest that delivery rates fell to 68% for acquisition emails and 80% for retention emails in the period, continuing the drops seen in Q1.

1 comment

Ordnance Survey API nears launch

The Ordnance Survey’s long-awaited API has moved a step closer to launch, with the organisation preparing to announce an alpha release later today.

The 'OpenSpace' platform has been in the pipeline for at least a couple of years and will reportedly now be fully unveiled sometime in 2008. 

0 comments

Mahalo adds social features to search engine

Human-powered search engine Mahalo has launched new social features to encourage users to create a profile and communicate with friends on the site.

Mahalo

0 comments

Etailers cashing in on social shopping

Social shopping communities have become increasingly popular for online shoppers when researching their Xmas purchases, according to stats from Nielsen Online.

Nielsen's analysis (pdf) of the 1,000 most influential blogs (ranked by number of inbound links) finds that gift recommendations are dominating holiday discussions on these sites.

0 comments

Bebo readies third party app platform

Bebo is reportedly set to become the latest social network to open up its development platform to third parties.

According to Mashable, the new platform will be launched tomorrow and will apparently be compatible in some way with Facebook, allowing developers to port their applications to Bebo.

1 comment

Can Xmas email marketing ever not be tacky?

A simple Santa hat, some holly or a bit of tinsel hanging off the corporate logo is often the most companies do to make their email marketing festive. 

They are missing a trick.

0 comments