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FeedBurner drops charges for pro services

RSS feed management service FeedBurner is abolishing charges for two of its premium features, now that it is owned by Google.

TotalStats and MyBrand, which give users extended data and on-site feed URLs, were previously available under FeedBurner's PRO package at a cost of between $3 and $14.


US classifieds site launched by eBay

Online auction site eBay has launched an online classifieds site in the US, putting it into competition with Craigslist.

Kijiji will be available in 220 cities across the US, providing listings for a range of products and services free of charge.


Global CD sales fall, downloads on the rise

Global CD sales fell sharply in 2006 and, though downloads of music are on the increase, overall music sales declined.

Figures from the IFBI, the global music industry association show that total music sales fell 5% from $20.7bn (£10.25bn) in 2005 to $19.6bn (£9.73bn) last year.


Business benefits of using paid search

When implemented properly a paid search campaign can be an effective method of attracting new customers and repeat business, and offers the fastest way of getting to the top of the search rankings.

Companies can derive many benefits from paid search, some more obvious than others. Let’s take a look at a few…


The Big Idea Behind Social Commerce

Social commerce helps underscore two important centres of gravity that marketing professionals should orbit themselves around.


Affiliate marketers take lessons from media agencies

The affiliate marketing industry is showing its teeth, bringing in an estimated £2bn worth of e-commerce sales in 2006. 

With an estimated 80% of this coming from only 20% of affiliates, there is a lot of power being held by only a handful of players. 

Affiliate marketing is now, more than ever, in need of good communication skills to ensure that clients are getting the cut through needed with ‘super affiliates’ - the big hitters having a huge impact on your online returns. 


7 ways Digg can improve without the Brain Police

Richard at Read/WriteWeb reckons Digg needs editors, and judging on the quality of some of the submissions we can see that he has a point. But Digg prides itself on being entirely user-generated and automated, so we have a conundrum here.

Should Digg change its business strategy by allowing pesky humans to moderate, tweak and ‘improve’ submissions by other, less-grammatically sound humans?

Or, should it rely on automation and better functionality to help reduce these issues?


Interview: OpenAds co-founder Scott Switzer

Scott Switzer is the co-founder of open source ad serving company OpenAds. Launched several years ago as the tech arm of Unanimis, it has long been billed as a threat to online ad networks by giving publishers more power to pick the ads they display. Twenty five thousand of them are now using the site.

Here, Scott talks about OpenAds’ upcoming move into new formats, as well as its recent funding by a group of well-known VCs.

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Potter finale sets Amazon pre-order record

The forthcoming final Harry Potter book has become Amazon's most ever pre-ordered item - and the pre-ordering isn't finished yet.

Online orders for Harry Potter and the Deathly Hallows passed the previous 1.5m mark set by Harry Potter and the Half-Blood Prince yesterday.


Dollar-pound rate 'unfair' on US e-marketers

A US pay-per-click marketing agency has complained the current rate of the dollar against sterling leaves UK advertisers with an unfair advantage over their American counterparts.

The pound yesterday rose to a new high of $2.0170 - and concern is growing Stateside.


Hotel group to host Second Life meetings

Hotel group Crowne Plaza has set up free meetings facilities in Second Life to promote its brand to businesses in the virtual world.

On the company’s ‘The Place to Meet Island’, launched at the end of last month, firms can reserve “secure, private meeting rooms” equipped with streaming audio, video, presentation and image viewing abilities.

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Keyword research – an essential market research tool

The web has made market research widely available but the conclusions drawn from different methods of research provide different and sometimes conflicting results.

The savvy manager will not just depend on one source of research about the market but several – and keyword research should be an essential part of any research project.