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Blog

The pros and cons of gift vouchers and wishlists

A study by Jakob Nielsen has shown that many etailers are failing to realise the potential of wishlists and gift vouchers.

The report, called E-commerce User Experience: Wishlists, Gift Certificates, and Gift Giving in E-Commerce, found that, despite highlighting usability issues, certificates and wishlists are excellent ways to attract visitors to a site.

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Blog and User Generated Content monitoring services

With the rise of user-generated content ('UGC') and blogging, there is a growing need to be able to monitor, engage with, and respond to what is being said about you, your brand, product or service online.

But what tools, products or services are out there to help you track, analyse and report on all this activity?

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Murdoch gets his hands on Crazy Frog

News Corporation says it will have secured a controlling stake in mobile ringtone and animation provider Jamba by tomorrow.

The Rupert Murdoch empire has formed a joint venture with VeriSign, which bought Jamba for $270m in 2004.

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AdMob shows billion mobile ads in a year

Mobile pay-per-click advertising intermediary AdMob has delivered 1bn ads to mobile devices in its first year, according to the company.

The firm, which numbers former ZagMe marketing director Russell Buckley as a managing director, launched in January 2006 as an equivalent of Google AdSense for mobile.

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Google TV 'hoax' gets viewers clicking

A video purporting to show users how to become a tester for a forthcoming TV service to be launched by Google has split the web over claims it is a hoax.

A clip posted to YouTube by tech tutorial channel Infinite Solutions on Friday told viewers they could access high-quality US network TV shows as part of a private test by repeatedly logging in and out of Gmail.

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'Google bombs' defused by algorithm change

Google has made some alterations to its algorithm in order to reduce the effect of 'Google bombing'. This means that a search for 'miserable failure' will no longer lead to President Bush's homepage at The White House.

However, the change has not dealt with all these Google bombs. For instance, a search for 'French military victories' on Google will still return spoof pages for the first three results.

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Gates: internet will revolutionise TV

Microsoft chairman Bill Gates has predicted that growing uptake of online video content and broadband TV will revolutionise viewing habits within the next five years.

The ability of web-based TV services to offer users what they want to watch, when they want to watch it, rather than being slaves to TV schedules, will make all the difference, Gates told the World Economic Forum in Davos.

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UK blog network bags $4.5m from new VC fund

Congratulations to Ashley Norris and Chris Price over at Shiny Media, who have sealed an investment of $4.5m from Dan Wagner’s newly-launched venture capital fund.

Wagner’s first move at Bright Station Ventures was to take 50% of the 22-strong UK-based blog network, which claims 3m readers each month. It is good news for Shiny and also a healthy development for the European blog sector.

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Yell.com signs classifieds deal with Oodle

Yell has announced a partnership with Oodle, a search engine for local classified adverts. The new service will allow users to add their own classified ads onto Yell's site.

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LinkedIn targets Europe after new funding round

Business social network LinkedIn has raised $12.8m (£6.5m) in a third round of funding, led by Bessemer and the European Founders Fund.

The move brings the total invested in LinkedIn to more than $26m (£13.2m), and valued the company at $250m (£127m).

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EU study predicts 400% growth in online content revenue

Revenues from online creative content across Europe will reach €8.3 billion (£5.5 billion) by 2010, according to an EU study. The spread of broadband, mobile and the adoption of digital gadgets will drive the growth.

The research, titled 'Interactive Content and Convergence: Implications for the information Society' assessed the outlook for the online content market, identifying growth areas and potential 'roadblocks' for the market.

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Customers want tougher online banking security

A poll conducted by RSA, the security division of EMC, suggests that online banking customers are becoming more concerned about security issues, and would like banks to take more steps to combat fraud.

RSA's Financial Institution Consumer Online Fraud Survey was conducted in December and polled 1,678 adults from the US, UK, Germany, France, Spain, Australia, Singapore and India.

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