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Blog

Cookie-based data inflates website stats

A new study from comScore has questioned the validity of using cookie-based data to measure website audiences, claiming that unique visitor counts for websites may be overstating the actual visitor totals by as much as 150%.

The measurement group, which surveyed 400,000 home computers, found that three in ten US internet users regularly delete cookies from their computers.

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How does the Google-DoubleClick deal affect you?

Google has certainly got tongues wagging with last week's announcement of its $3.1bn DoubleClick buy. Some seem to think it's got a bad deal while others believe that it's got one that’s too good and is anti-competitive. Others have been crying foul over various 'conflicts of interest'.

The implications are broad-reaching, so let’s have a look to see how different parts of the industry have reacted, starting with Google's big media rivals...

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Internet boosts marketing budgets

UK internet marketing spend is continuing to rise - but at its slowest rate in the last two and a half years, according to new data.

The Bellwether Report showed the budget companies set aside for online marketing rose to 19% in the first quarter of the year.

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Square Mile blanketed in WiFi

The City of London will from next week become the UK's largest WiFi zone.

The financial district will be blanketed by a giant wireless internet cloud by commercial WiFi enabler The Cloud.

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Keyword Creativity: An online opportunity for ad agencies?

In 2002, AT&T made a major mistake. As part of the launch of its mobile initiative m-life, the company purchased television advertising during the Super Bowl coverage. Nothing wrong with that – along with the Oscars, it attracts one of the biggest audiences in American television and is seen as a creative showcase for the best in American advertising.

But what AT&T missed was how its advertising affected later search behaviour.

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What's wrong with E!Online's grasping ad strategy?

Here’s a very quick example of what can happen when you stop caring about your users, or, become overly-influenced by your ad sales department.

The culprit here is E! Online, the entertainment site that is one of the top 1,500 most popular websites according to Alexa.

Take a look at this beautiful screenshot:

E! Online plays 'spot the story'

So then, you visited to read a story but are now faced with a terrifying dilemma, and one that has nothing to do with the reason you visited.

The dilemma is this: Which advertisement should you click?

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BBC to put its entire archive online

The BBC is planning to make its entire archive available to watch, listen to and download online, in a scheme expected to be announced by the corporation later this week.

The proposals will give licence fee payers access to over 1m hours of archive footage.

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UK digital publishing revenues jump 60%

The UK's digital publishers experienced massive growth in turnover last year, according to a new survey by the Association of Online Publishers (AOP).

The AOP Census 2007 found that the UK's online publishers increased revenues by an average of 60% in 2006, with further growth of 72% predicted for this year.

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Search returns still high but Google power spells risk

The effectiveness of Google is unrivalled in the Search marketplace but there is a high level of concern among businesses about the search engine's unprecedented power, according to new research.

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eBay partners with Firefox for enhanced visibility

eBay has partnered with the Mozilla Foundation to offer a new browser extension that could bring retailers more traffic.

The Firefox Companion for eBay entered an alpha test phase, inviting help from "experienced eBay users".

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Govt 'must act' to ensure super-fast broadband

The UK government must do more to ensure consumers get broadband well in excess of the speeds offered by today's packages, according to a telecoms advisory group.

Although 50% of all adults live in a home with 'broadband', according to a recent Ofcom report, the Broadband Stakeholders Group warned that current speeds will be too slow to handle the requirements of the most bandwidth-hungry businesses by 2012.

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Thomson provides PPC buying to listings customers

Thomson Directories, the local listings provider with the blue cat, is branching into pay-per-click online advertising.

Through a service called The Online Agency, it aims to simplify search marketing ad buying on Google and Yahoo! for small- and medium-sized enterprises (SME).

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