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Blog

Auctioning4u to close its drop shops

Auctioning4u, the eBay service provider, has decided on a change of strategy and will be closing its existing eBay drop shops to concentrate on home collection.

Auctioning4u came to the decision after consulting its customers, finding that they preferred the convenience of having their items collected, rather than having to go to a drop shop.

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Google to provide search for small businesses

Google is to make its custom search engine available for small businesses without ads.

The tool, which allows webmasters to limit queries to a certain set of documents, on one or more websites, will cost between $100 and $500 a year, depending on the size of the business.

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Net radio stations win slight reprieve

Internet radio stations seem to have won a stay of execution at the eleventh hour in their battle over royalty fees.

The US Copyright Royalty Board (CRB) had decided to increase rates for all web broadcasters in a move that threatened many smaller companies, especially as the charges were backdated.

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Interview: Wunderloop UK’s Turlough Martin

Next month, Wunderloop is set to launch an online exchange for behavioural targeting-based advertising in several European countries, including the UK.

Backed by big name investors including Niklas Zennström, Klaus Hommels and Howard Hartenbaum, and in beta since March, the exchange aims to provide brands with more information on web users’ interests and improve the effectiveness and relevance of digital ads. Sounds good to us.

We spoke to the firm's Turlough Martin about some of the bluster surrounding behavioural targeting, what the exchange can offer to advertisers and publishers, and how it is preparing to extend its technology onto new platforms like IPTV.

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Google cuts cookie expiration period

Google has had a re-think of its cookie policy amid concerns over the amount of information it holds on internet surfers.

In a blog post, the online ad giant said its cookies would soon be set to expire after two years, rather than in 2038 – its current time limit.

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Indeed launches job search engine in UK

Indeed has launched the UK version of its job search engine today, aiming to deliver more comprehensive results for job seekers by aggregating job listings from a wide range of sites.

Indeed.co.uk

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ValueClick acquires shopping comparison firm

Online ad firm ValueClick is to buy US company MeziMedia, which operates shopping comparison sites, for a price that may eventually reach $352m (£172m).

The eventual value of the deal will depend on whether performance targets are met by 2009, with $100m (£49m) to be paid upfront in cash.

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Web spend aids growth in UK ad budgets

Ad budgets in the UK are growing at their fastest rate for seven years, helped by increased spending on internet advertising, according to a new report.

The Bellwether Report from the Institute of Practitioners in Advertising (IPA) predicts stronger growth than in 2006, thanks partly to internet ad spending. Web spending accounts for 6% of all marketing budgets, compared with just 2% in 2000.

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LinkedIn sees sharp traffic increase

Business social network LinkedIn has seen a sharp rise in visits over the past 12 months, with traffic increasing by 323% since August of last year.

Hitwise's LeeAnn Prescott reports that LinkedIn's market share of US visits was up by 17% in the past four weeks.

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GDI plans €1bn London listing

German start-up Game Domain International (GDI), which has created a virtual world for on-demand game downloads, is reportedly set for a dual listing in Frankfurt and London.

Due in early 2008, the IPO would value the Virgin-backed company at some €1bn (£670m), even though it won't launch commercially until later this year.

If you're anything like me you probably think this valuation is crazy. And it is.

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Danny Sullivan launches social news site

Sphinn is a new site launched last week by Danny Sullivan of Search Engine Land which, in a nutshell, is a more SEO-focused version of Digg.

Sphinn

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Facebook ads performing badly?

Facebook advertising is performing poorly for some advertisers, with click through rates for some campaigns reported to be as low as 0.04%.

The Reach Students blog reports that the campaigns they have run using Facebook's flyer ads have produced disappointing results, with its most recent campaign delivering a mere 0.04% clickthrough rate on 1.4m page impressions.

The average clickthrough for a banner ad is around 0.2%, so Facebook appears to be underperforming, but why?

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