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Traffic to Google Checkout has overtaken that to rival online payment service PayPal for the first couple of weeks in December.
Hitwise's Robin Goad finds that the payment service has taken a marginal lead, though this doesn't necessarily indicate that more people are making payments through Google Checkout.
The average age of UK internet users is on the rise, thanks to the growing online presence of the over-55s, or 'silver surfers'.
This is the finding from Nielsen Online's latest study (pdf). While the under-25's share of the UK internet population has fallen from 29% to 25%, silver surfers' share has increased from 16% to 19%.
Businesses should beware of adding too many Web 2.0 features to their websites, and instead concentrate on getting the basics of user experience right.
This is the view of web usability guru Jakob Nielsen, who argues in his latest post that, while features like user reviews can benefit consumers, others can make sites overly complicated.
Customer reviews are known to help engender trust among consumers, and can increase conversion rates for retailers. But what are the challenges? What kind of benefits can they deliver to e-commerce companies?
We spoke to Brett Hurt to find out more. He is the founder and CEO of customer reviews specialist Bazaarvoice. Some of you may remember him from our What's New In Online Marketing event earlier this year. He has some pretty interesting observations...
The internet advertising space has been consolidating this year, with a number of major acquisitions driven by the big chiefs at the likes of Microsoft, Google and WPP.
We've compiled a handy cut-out and keep list of the ones that caught our eye, all $12bn worth. I bet we've missed a few, so let us know if you have some others to suggest...
The BBC last week made a streaming version of its iPlayer available for the Windows, Mac and Linux platforms.
The BBC has launched a redesign of its homepage, adding all kinds of zeitgeisty Web 2.0 features, as well as allowing users to customise the site.
Providing feature filtering on e-commerce websites is a no-brainer in terms of improving the user experience, so why aren't more retailers doing it properly?
Effective feature filtering allows shoppers to remove much of the pain of finding products. When there are hundreds of products to display these tools are essential.
I spotted an interesting article in the Washington Post, which looks at online auction giant eBay and its plans to improve the user experience in 2008.
The story focuses on eBay’s proposed introduction of a shipping fees ratings scheme, to clamp down on sellers who charge bargain basement prices but make profits on exorbitant delivery ‘costs’.
All good, but what about the improvements that eBay’s website has been in need of for a considerable time? Adding functionality and tweaking its ranking algorithms are one thing, but what I think it needs is some proper usability testing and a bit of a makeover.
An important and on-going challenge for publishers during 2008 will be the continued 'atomisation' of website content, data and functionality.
One of the biggest challenges in paid search marketing is measuring the impact of generic keywords on your sales.
We all believe generic keywords have a brand-building benefit, but how can you accurately measure this?