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Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.
While paid search can get you higher up the search rankings more quickly, in the long-term, organic listings will deliver a potentially higher volume of visitors at a lower cost per click. Organic clicks are essentially free.
Tiscali says it has restored email service for many customers who lost out after spammers managed to commandeer the company's mail servers.
Spammers last week managed to overcome security protections on the Italian ISP's computers to send large amounts of junk mail, resulting in many destination service providers barring mail from Tiscali users.
EMI has concluded a content deal with YouTube to show its vast catalogue of music videos and performances on the video site.
EMI, the third largest record label, follows the other three big guns, Sony, BMG and Universal in allowing YouTube to show their artists' videos.
We haven't quite hit the tipping point yet but it seems to be getting closer for mobile marketing in the UK...
Establishing customer's trust is essential in online retail, there are plenty of reasons why customer may be reluctant to buy online - reports of online fraud are enough to dissuade many people from shopping online.
While nothing is guaranteed to make customers trust your website, there are many things which will damage trust, and trust is very difficult to re-establish once it is damaged.
StartupSearch is a new website that gives information on the latest Web 2.0 startups, launched by a former employee of Technorati and Microsoft.
Startup Search tracks web startups, their products, key employees, investment firms, and investment partners. It also tracks the success of startups, using traffic and 'buzz' stats, from Technorati, Alexa and other sources.
Nearly half of British children frequently visit websites that are either forbidden by their parents or help them meet other people online, new research has found.
According to a survey of 500 people aged eight to 15 and 500 adults, 40% of kids hit websites their parents have told them not to visit.
Panaramio, a Spanish website that links photos with the geographical location they were taken at, has been acquired by Google.
Social network Facebook opened its doors to third party developers last week, allowing users to add apps to their profile pages for the first time.
Since the launch of the Facebook development platform, plenty of widgets have been added to the site. Here's a list of the most popular so far...
What a horrid, wet and cold bank holiday that was. It probably gave you the same problem I faced; what were we going to do?
Let’s face it; most of us plan something for our bank holidays. But when bad weather comes along, you have to find something else to do, indoors.
Online auction giant eBay has confirmed today that it has acquired StumbleUpon, the browsing application that recommends websites to its users, in a deal worth $75m (£38m).
The purchase of StumbleUpon had been rumoured for a few months, with the recommendation site experiencing impressive growth (of 150%) over the past year. It now has more than 2.4m registered users, with 5m recommendations daily.
Mahalo is a new human-powered search engine, brought to you by Weblogs Inc founder Jason Calacanis, which went live today in 'alpha' test mode.