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How NOT to handle out of stock items

There are a number of ways for etailers to handle the problem of unavailable items, from not displaying the products at all, or offering customers alternatives.

In last year's Online Retail 2007: Checkout Special report, we advised that customers should not be allowed to begin to purchase items that are out of stock, as this can frustate customers.

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The Greater Fool Theory and Web 2.0

Would you:

  1. Put $20m into a company that you're valuing at $75m and has no proven mainstream appeal, scalability problems or business model?
  2. Invest $25m at a $200m valuation in a company that has already raised $12.5m, has reportedly generated about $1m in revenues since its launch in 2005 and was unable to develop acquisition interest at $250m?
  3. Give $50m and a $500m valuation to a profitless company that does $10-12m in annual revenues and whose CEO has said, "We’re like a teen in our clock cycle. Now, we have to figure out how do you get a job and work in the real world"?

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Is it worth submitting your site to web directories?

Submitting your site to free web directories is often a key recommendation for link building efforts, but can be very time-consuming.

So is it worth the effort or is it better to pay for 'higher quality' links from sites like Yahoo Directory?

We asked a number of SEO experts for their opinions...

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Government websites criticised for lack of usability

A new study has been critical of the quality and accessibility of UK government websites.

The report (pdf), by the Public Accounts Committee, finds that the public sector has some work to do on the usability of its websites - which it says have barely improved since 2001.

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Move over Dow Jones, Henry Blodget introduces the SAI25

You have to hand it to Henry Blodget. The infamous securities analyst who arguably promulgated more hype in Bubble 1.0 than anybody else on Wall Street seems to have a knack for bubbles.

His blog, Silicon Alley Insider, or SAI, is an increasingly influential force in the tech blogosphere and has given Blodget the ability to establish a front row seat for Bubble 2.0.

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Site comparison: Comet v PC World

I've been looking for a new laptop lately and have been doing my research online at a number of sites.

Two of the best known are PC World and Comet, so how do they measure up?

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Q&A: GE Money’s John Wyllie on Web Analytics

John Wyllie is the global web analytics manager at GE Money – a role in which he advises and directs the analytics activities of the company’s numerous international businesses.

We asked him a few questions about how analytics can best be managed within organisations, and how the financial services industry stacks up against other sectors.

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The Google paid link dilemma

Most of the discussions about paid links focus on the issue from a webmaster or SEO’s point of view.

In this post I want to have a think about the issue from Google's point of view.

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The Google Trademark change – will it level the playing field?

Probably one of the most material and controversial changes for the UK and Irish paid search markets is almost upon us – the relaxation of the trademark protection Google currently affords to brands will cease on 5 May 2008.

As Ivan Izikowitz writes, some analysts and industry experts have taken the cynical view that this is merely a way for Google to stimulate volume and/or increased prices at a time when its revenue growth is slowing.

There is another perspective, however…

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Are widgets the marketer's recession survival tool?

Yesterday, one of my readers pointed me in the direction of a TechCrunch guest post by Mike Jones.

Jones was CEO of Userplane, "a communications widget provider" which was acquired by AOL in 2006. He is now a Senior VP at AOL.

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Q&A: Herman Gyr on innovation in the digital age

Dr Herman Gyr is a founding partner of the Enterprise Development Group and creator of the Enterprise Development Framework, a model for engaging leaders and other stakeholders in the transformation of their enterprise.

He is also the co-author of The Dynamic Enterprise: Tools for Turning Chaos into Strategy and Strategy into Action and hosts workshops on strategic thinking and business transformation in the digital era.

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Just how powerful is one link?

This week I've been looking into a few finance verticals and found an interesting illustration of just how much power one trusted link can have.

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