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Blog

The NPV of reviews: customer voice will drive traffic and sales this Xmas

Sam Decker explores the business case for implementing social commerce functionality on retailers' websites before Christmas.

Years ago, when I managed the Dell.com consumer website, it was always a mad rush to the deadline of getting site functionality up before mid November.

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Q&A: Max Jennings, Co-founder, welovelocal.com

Welovelocal launched in June this year, and provides local listings for the London area, though it plans to expand its coverage to the rest of the country by the end of the year.

Unlike more established local listing sites, such as Yell.com, welovelocal.com provides more context to the search results by displaying user reviews and allowing local businesses to add information to their listings.

Welovelocal was created by eMomentum, a privately-funded internet company based in London. We caught up with Max Jennings, co-founder of welovelocal.com ...

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Email marketers still reaping rewards - new report

We’ve recently published our 2007 Email Marketing Buyer’s Guide  and although the sector is as full of challenges as ever, clients and suppliers are still reaping rewards from what is a highly effective channel for acquisition and retention.

Despite the almost total commoditisation of email broadcast services, continuing junk email problems and increasingly discerning consumers, we estimate that the market will be worth £221 million in the UK this year, up 24% from 2006.

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Sportingo gets cash injection

Sportbuzz, the company behind online sports community Sportingo, has received $3.2m (£1.75m) in VC funding from Ingenious Media.

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Google creates video ad network

Google is looking to extend the reach of its online video ads by allowing its Adsense partners to display ad-supported YouTube videos.

The move, another attempt by Google to monetise its $1.76bn purchase of YouTube a year ago, will see it sharing revenue with publishers that add its ‘video units’ to their sites.

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Should email marketers be paid commission?

One of my team has just spoken at the latest DMA “Effective Email Marketing” conference on the importance of when to send email marketing.   

As part of one of the presentations, John Nugent of Responsys asked a very topical question:

“Should email marketers be paid commission on all the revenue they generate?”

This question has been niggling away at me for a few days, and I can honestly say I don’t think they should. Before you scream, let me explain why.

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House of Fraser - a user experience review

Paul Rouke takes a look at House of Fraser's first e-commerce site and the lessons that can be drawn from its persuasion architecture, browsing functionality and overall user experience.

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Sellers criticise eBay's ad policy

Online auction site eBay has come under fire from sellers that are critical of the company's policy of using contextual advertising, as they feel that these ads could be luring potential buyers away from the site.

The auction giant starting running ads from Google and Yahoo! last year and, according to Juan Carlos Perez, sellers are unhappy that the targeted ads compete with products that are already on eBay.

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Newsvine acquired by MSNBC.com

MSNBC.com, the Microsoft/NBC joint venture, has acquired social news site Newsvine for an undisclosed sum, the first acquisition in the firms's 11 year history.

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Steve Jobs, Blue Peter and usability

Two news stories caught my attention recently – the UK launch of the iPhone and the scandal at the BBC over naming Blue Peter’s kitten. 

You might not think they are related, or related to usability - but I beg to differ.

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Small businesses rely more on search engines - Hitwise

Smaller online retailers in the US are far more reliant on search engines to drive their traffic, according to a new study from Hitwise.

The research group looked into the search traffic of companies in Internet Retailer's top 500 list over the past two years, and found that half of merchants ranked 400-500 in the list received more than half of their visitors via Google, Yahoo! et al.

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How journalists can help journalism

Roy Greenslade at the Guardian has flagged up a great post on the 12 Things Journalists Can Do To Save Journalism, penned by Howard Owens.

The tips are great. They are based on three observations – readers are in control, readers don’t care about your deadlines, and readers want to share their own opinions on any given story.

I’ll reveal Howard's tips after the jump, and add a few more suggestions of my own...

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