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Blog

Google adds developers' Mapplets to maps

Google Maps has launched an on-site applets platform that could do for the mapping tool what Apps have done for Facebook.

Mapplets are mini web applications that can be bolted on to extend a user's Google Maps experience with a range of new functions, from petrol prices to Manchester's Metro system.

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Last.fm signs content deal with Sony

Internet radio station / social network / E-consultancy's favourite web app Last.fm has concluded a content deal with Sony BMG, which the company's extensive back catalogue available to Last.fm listeners.

This deal will give Last.fm, which now has around 20m worldwide listeners, the largest music catalogue of any online radio service.

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AdWords Agency Secrets Revealed!

As the owner of a search marketing agency, I am constantly trying to find ways of increasing the awareness of search within the marketing community.

For too long now search marketing agencies have hidden their knowledge behind a wall of technical jargon in an attempt to keep ownership of these techniques, but this practice is holding back the growth of our industry.

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ASOS reports 85% rise in sales

Online fashion retailer ASOS has recorded some impressive results for the 12 months to March 31, 2007, and has seen sales rise by 85% over the last three months.

Year on year, ASOS reported a rise in profits of 116% to £42.6m, while pre-tax profits grew by 144% to £3.4m. In addition, its customers' average order values increased from £39.32 to £43.80 in the same period.

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Women find net indispensable part of life

The internet is becoming increasingly indispensable for women, with over two thirds (66.1 percent) saying their lives would be disrupted if they had to go without the web for a week.

Burst Media's study of 1,800 women aged 25 and over found four out of five females go online between 7am and midnight.

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Moneysupermarket.com valued at £1bn in advance of IPO

Financial comparison website has been valued at £1bn in advance of the planned share offering on July 31.

The FT reports that Moneysupermarket plans to sell around 40% of the company's shares to pay off debts and release capital. Shares will be priced at between 170p and 210p.

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Interview with RedEye CEO Mark Patron

Mark Patron was appointed chief executive of RedEye in November last year. He talks to us about trends in the web analytics sector...

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Zlio receives £2m in funding

Zlio, the French startup which let its users set up DIY online shops, has announced that it has received $4m (£2m) in funding from Mangrove Capital Partners.

Users of Zlio can personalise and stock their shops from a choice of around 3m items. Affiliate commission is then earned on every sale referred from a Zlio shop.

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Nielsen/NetRatings drops page views metric

Web traffic measurement agency Nielsen/NetRatings will reportedly scrap the "page views" metric in response to the growing challenge posed by dynamic websites.

Ajax websites and web-based videos mean content can be loaded with no web page reloading, so the firm will begin instead reporting the length of time users spend at audited sites.

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Facebook preparing for mega IPO? Probably...

There is plenty of speculation around that Facebook is preparing for an IPO, which has been fueled by Facebook advertising for a Stock Administration Manager.

In addition, Mark Zuckerberg's sister Randi Jayne, who also works for Facebook, has recorded a video trashing the competition. That this has been taken down at Facebook's request has added to the IPO speculation.

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Google acquires Postini for $625m

Google has bought out yet another company; this time the online giant is buying Postini, which provides on-demand communications security and compliance solutions.

Google is paying $625m (£310m) for Postini, which has 35,000 businesses and 10m users worldwide.

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Pot Noodle launches UGC ad campaign on YouTube

Pot Noodle has launched a user-generated advertising campaign hosted on YouTube.

Owner Unilever has invited users to submit videos of themselves eating the snack in unusual places - for each video submitted, the company will send out 12 Pot Noodles.

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