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Confused.com hits out at Direct Line ads

UK insurance comparison engine Confused.com has hit out at Direct Line over a recent TV advertising campaign that claims customers buying insurance via a comparison site could be missing out on additional benefits.

Direct Line's recent ad campaign has attempted to deter consumers from using price comparison sites by labelling them as 'middlemen' that add costs and complications for consumers.


Apple to launch movie rental service?

Apple is said to be in talks with major Hollywood film studios about an online movie rental service. It already has tie-ups with Walt Disney and Paramount for downloads, and is now apparently looking to expand into rentals.

The FT reports that Apple is in advanced talks over the deal, and hopes to launch the service in the autumn. A film would cost $2.99 for a 30-day rental.


Youth 25% more likely to use internet

Britons aged 15 to 24 are 25 percent more likely to use the internet than the rest of the country - and social networking is among the strongest attractions, according the findings of a new report.

Those in this youngest age bracket also spent more time online than the average internet user, according to comScore's April figures.


Google comes out fighting on privacy policy

Google has issued a strong defence of its privacy practices after facing criticism in a report issued by a London-based human rights group.

Privacy International assessed privacy at popular internet destinations, including Amazon and AOL.


Ten tips for product landing pages

Around half of all online purchases are preceded by a search, so landing pages can be vital to the success of your e-commerce plans. 

The trick is to consider the mindset of your visitor and provide just enough information to persuade them to purchase, but not too much so that they are distracted.

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Interview: We7 founder Steve Purdham

Not content with a huge windfall from the sale of filtering company SurfControl, Steve Purdham has linked up with former Genesis frontman Peter Gabriel to launch a new music downloading venture.

We7, as it is called, allows fans to download music for free, as long as they are prepared to listen to 10-second ads attached to each song. The tracks then become ad-free after four weeks.

We caught up with Steve to ask about his plans for the service, and what interest he has managed to generate from labels and advertisers.

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Coke to launch mobile networking site

Coca-Cola has moved further into the realm of mobile marketing with the launch of a social networking site for young cellphone users.

Dubbed Sprite Yard, the site will allow members to create profiles, upload pictures and meet friends, and will initially target China and the US.


Amazon extends 1-Click patent to gifts

Amazon has extended its controversial patent on "1-Click" shopping to include items bought as gifts for others.

The original 1999 patent allowed customers to purchase products with just one click after entering their address and credit card details for upfront storage. but drew fire including a boycott when Amazon sued rival Barnes & Noble for using a similar method.


Tesco.com pioneer to lead Dixons group

The businessman who pioneered UK online grocery shopping is moving on to head up the Dixons group.

John Browett was formerly chief executive at Tesco.com, which was launched in 1996 and has probably become the world's most successful online groceries retail operation.

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Analytics still widely misunderstood - report

Many organisations are wasting money on web analytics deployments because they are ill-equipped to make the most out of data, according to new research.

The global survey (pdf) of attitudes among analytics providers and end-users, billed as the largest so far, found that analytics was still misunderstood by the vast majority of firms.

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US online ad revenues near $5bn in Q1

More good news from the online ad sector across the Atlantic – internet ad revenues grew to a record of $4.9bn (£2.5bn) in the first three months of this year, according to new research from the Interactive Advertising Bureau (IAB).

The figure represents a 26% increase year on year and a 2% jump from the last quarter of 2006.


Email wind-up offers M&S vouchers

Security experts have issued warnings over a bogus chain email claiming to offer hundreds of pounds in M&S vouchers. 

The message, seeking to exploit the success of viral campaigns such as Threshers’ last year, promises the vouchers to recipients that forward it on to at least eight people.

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