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Blog

Zlio receives £2m in funding

Zlio, the French startup which let its users set up DIY online shops, has announced that it has received $4m (£2m) in funding from Mangrove Capital Partners.

Users of Zlio can personalise and stock their shops from a choice of around 3m items. Affiliate commission is then earned on every sale referred from a Zlio shop.

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Nielsen/NetRatings drops page views metric

Web traffic measurement agency Nielsen/NetRatings will reportedly scrap the "page views" metric in response to the growing challenge posed by dynamic websites.

Ajax websites and web-based videos mean content can be loaded with no web page reloading, so the firm will begin instead reporting the length of time users spend at audited sites.

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Facebook preparing for mega IPO? Probably...

There is plenty of speculation around that Facebook is preparing for an IPO, which has been fueled by Facebook advertising for a Stock Administration Manager.

In addition, Mark Zuckerberg's sister Randi Jayne, who also works for Facebook, has recorded a video trashing the competition. That this has been taken down at Facebook's request has added to the IPO speculation.

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Google acquires Postini for $625m

Google has bought out yet another company; this time the online giant is buying Postini, which provides on-demand communications security and compliance solutions.

Google is paying $625m (£310m) for Postini, which has 35,000 businesses and 10m users worldwide.

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Pot Noodle launches UGC ad campaign on YouTube

Pot Noodle has launched a user-generated advertising campaign hosted on YouTube.

Owner Unilever has invited users to submit videos of themselves eating the snack in unusual places - for each video submitted, the company will send out 12 Pot Noodles.

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Ning raises another $44m

Social network platform Ning has raised $44m (£22m) in a Series C round of funding, one of the largest social network funding rounds so far.

The Ning platform allows users to design, mashup and build web apps, including social networks. Some 73,650 social networks have been created on Ning's platform since it was launched in October 2004.

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Consumer attitudes to online PR

More than half of internet users believe that brands should be engaging with them online, though brands need to play by the rules of new media, according to a survey.

The survey, Effective Online PR: Helping brands succeed through new media, was conducted by Shiny Red. More than 606 people were surveyed via an online questionnaire on Shiny Media's blog network.

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Six million .uk domains live, Nominet reports

Nominet has registered its six millionth .uk domain name, with the national country code attracting a growing number of domestic companies.

The registry said a YouGov survey of 2,324 internet users showed people were six times more likely to enter a .uk domain name than a .com address when using a search engine.

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Marketers are playing it safe - survey

Agency marketers believe that brands and marketing departments are guilty of playing it too safe, the consequence being that campaigns are weaker than they were two years ago.

This is the finding of a study by Blue Skies Marketing, which questioned 599 marketing, PR, creative design and account management professionals.

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Wikipedia is the internet's top source for news

Wikipedia's audience continues to grow rapidly, with the collaborative encyclopedia having added around 20m monthly visitors over the past 12 months.

Figures from Nielsen/NetRatings show that Wikipedia had 46.8m unique visitors in May 2007, a 72% increase on June 2006. In addition, the site topped the news and information category every month this year.

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Cash prize for anti-Microsoft XML lobbyists

The Foundation for Free Information Infrastructure (FFII), a software rights advocacy group, has offered a EUR 2,500 prize to whoever can devise the best campaign against Microsoft's attempts to seek standardisation for its Office file formats.

The FFII objects to the Redmond, Washington, software giant's attempts to gain International Standardisation Organisation (ISO) approval for its Office OpenXML file format.

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Business benefits of affiliate marketing

Affiliate marketing complements and sometimes replaces other types of online and offline marketing as an important channel to market. Last year, affiliates generated around £2.16bn in sales for UK-based merchants.

Companies can derive many benefits from an investment in affiliate marketing. Let’s take a look at a few…

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