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Blog

Virgin Wines relaunches, adds 'wine auctions'

Virgin Wines has relaunched its website, giving it a new look, and has added a new auction feature, so customers can bid against each other for cases of wine.

Virgin Wines auctions

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Amazon bans Zlio from selling its products

Zlio, a French startup which lets users set up their own DIY shops, has suffered a blow, as e-commerce giant Amazon has stopped Zlio shopkeepers from listing its products.

Interestingly, this ban only applies to the US, and Zlio shopkeepers in Europe will still be able to list Amazon's products. Zlio users set up their own DIY shops and earn affiliate commission on the products they sell.

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Interview with Richard Spalding of Kontraband

Richard Spalding is the MD and co-founder of Kontraband  - owner of the popular distraction site of the same name and viral marketing agency The 7th Chamber. The company's currently self-financing but has just appointed investment bank GP Bullhound to secure funding for an assault on the US.

We asked Richard about his plans for the future, and why viral is still an under-thought-of part of the marketing mix....

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Online Customer Service Tech market growing at 50% - new report

The UK market for Online Customer Service Solutions is growing at 50%, according to a new report published by E-consultancy.

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Free Email Marketing roundtable briefing

The latest report to drop off the E-consultancy production line is our Email Marketing Briefing which is the output from a roundtable we hosted in London last month. This report is free to registered users.   

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Google opens deeper search trend data

Google has opened up more of its search analysis data to the public in a new product offering called Hot Trends.

A cross between the search giant's parallel Zeitgeist and Trends offerings, which give journalists and other consumers access to search query popularity metrics, Hot Trends displays the hottest web searches on a more frequent basis.

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GPS comes to promotion marketing

Orange has unveiled a viral web game that uses a GPS tracking device attached to a bull in a field somewhere near Somerset.

Spot The Bull exploits the mobile network's sponsorship of the Glastonbury festival, offering prizes to players if they can correctly predict the location of the creature.

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Online ad spend booms, could rival TV

Internet advertising could overtake that on TV by 2011, according to one industry spokesperson.

Guy Phillipson, chief executive of the internet Advertising Bureau (IAB), made the prediction after the Advertising Association (AA) today released figures (pdf) showing online ad spend in the UK last year grew by almost  a half.

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Emap launches Heat magazine website

Emap has finally launched Heatworld, aka 'Heat magazine's website', just one week after CEO Tom Moloney was ousted having failed to devise / execute a successful digital strategy.

Emap launches Heatworld

Heatworld started off with a slight disappointment – I’d originally registered my interest via the holding page in receiving an email 'the minute Heatworld is launched', in order to be one of the first to see it. That didn’t materialise. Ho hum, no biggie.

This morning I visited the website and it is a good-looking effort with some interesting features. Several years too late, certainly, but it should allow Emap to reap some of the benefits of adopting a multichannel strategy with regards to its Heat brand.

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Banner ads build subliminal familiarity

An academic study in to the psychology of online advertising has found new evidence that internet banner ads work exceedingly well.

The paper, produced jointly by several US universities, found that, although many web users do not necessarily click or focus on a banner advert, many subconsciously register the product advertised - and make positive conclusions.

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Five reasons to embrace email marketing

Email marketing can help you achieve a range of online marketing objectives, ranging from tangible revenue increases through new and repeat sales, to other benefits such as improved branding.

We estimate that UK businesses spent £178m on email marketing during 2006 – a 20% increase on the previous year.

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Web influences every stage of the shopping process

The internet is a big influence on every stage of the purchase process, and influences buying decisions both online and offline, according to a survey by DoubleClick.

The DoubleClick study, which surveyed more than 3,000 online consumers in the UK, France, and Germany, looks at the role of the internet in purchase decisions.

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