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Horrible websites 'becoming less common'

A new study from Jakob Nielsen suggests that average returns from usability work have fallen "substantially" in the last few years.

The average ROI from the projects surveyed was 83% - down from 135% six years ago, but high enough to show that they are still well worth the effort.

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Online Video Advertising: is it worth it?

Online ad network operator BurstMedia has released a study about online video advertising.

Given that major advertisers are increasingly putting money into online video ads and that many publishers are reaping the rewards in the form of high CPMs, studies like it should be of great interest to both advertisers and publishers in this developing market.

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How to target the lucrative long tail of search

Aaron Wall has an excellent post today discussing how websites can use the long tail to generate a lot more reliable traffic than simply going for the major keywords in a particular niche.

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Q&A: Future Platforms’ Sergio Falletti on mobile usability

Here, we speak to Sergio Falletti, director of mobile app specialists Future Platforms about the challenges and opportunities of mobile website design.

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Choosing an email service provider

One of the questions I am asked most frequently is 'which email service provider or delivery platform is the best?'

The answer is 'how long is a piece of string?'

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Why the internet economy isn't immune from recession

The prospects for the global economy in 2008 are looking about as promising as Britney Spears’ career, especially after yesterday’s plunge.

But VCs aren’t concerned - they invested $29.4bn last year (pdf) across 3,813 deals and raised $34.7bn in 2007 for future investments.

What’s the justification?

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A Webmaster's Guide to Digg

Most people have heard of Digg , the largest social news website in the world, but a lot of webmasters are not sure how it works and how they can become part of the Digg community.

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How to measure online branding campaigns

In an industry so accountable and measurable, it seems that some are using the excuse of delivering “brand awareness” to avoid the need to prove results.

Now P&G, one of the world’s largest advertisers, has spoken out for the need for change in the internet marketing industry.

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Say hello to E-consultancy's new bloggers

We're expanding the blogging team here at E-consultancy to bring you more quality articles from people working at the sharp end of the internet industry.

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Slide investment - a big bet on widget ad market

Slide , a startup that creates social networking widgets, announced last Friday that it had raised a $50m round of investment from Fidelity Investments and T. Rowe Price at a hefty valuation of $550m.

But is their bet on the power of widgets as advertising platforms foolish?

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Pandora killed by self-harming music industry

Online music radio / recommendation service Pandora was recently forced to block UK users from tuning in as a result of a rise in royalty rates, backed by the record industry.

The move is a very short-sighted decision from the music execs, represented by the MCPS/PRS, which collects royalties on behalf of composers and publishers.

It will threaten other online broadcasters, which will affect the way music is consumed and distributed online. And it should ultimately affect the record labels too...

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Zlio targets UK etailers with DIY shop service

French start-up Zlio, which enables site owners to set up their own online stores, is set to launch in the UK today.

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