Blog

Q&A: Dominic Yacoubian of 247electrical on online fraud

Here, we ask Dominic Yacoubian, MD of 247electrical , about the continuing problem of online fraud, how his company is affected by it and what he feels needs to be done to better combat the problem.

2 comments

Retailers not taking advantage of trademark bidding

This week has seen the introduction of new rules allowing Google Adwords customers to bid on other peoples trademarks but is anybody doing it?

Initially on Tuesday (the day the policy change was enforced) we saw a large number of adverts for brand name terms but these ads are no longer showing.

3 comments

Why The Guardian, and I, love Twitter

Micro-blogging service Twitter launched back in March of 2006 and was thought by many to have 'tipped' at last year's SXSW tech conference in Austin, Texas.

But a slew of recent articles, including one in today's Guardian, suggests that it might be about to tip again. And this is why you should care.

0 comments

The importance of knowing who you are

Perhaps one of the most challenging questions for an entrepreneur to answer is 'what does my company really do and what is its true role in the marketplace?'

It's a simple question. But it is difficult for many entrepreneurs to answer realistically, because there's a natural tendency on their part to think their companies do more and have more potential than is actually true.

1 comment

Site review: 'visual search engine' Viewzi

Viewzi offers an alternative to the traditional text view of search results. It recently launched in beta, so we've taken a look.

Viewzi search

1 comment

Upgrading a website? Four key SEO tips for web design firms

As many web design firms take on the remit of upgrading a client’s website, it is important to integrate best practice SEO techniques into the web design process.

This will ensure that your client both maintains and benefits from the free rankings available in the organic listings of the major search engines.

5 comments

eBay vs Craigslist: double Web 2.0 standards?

Craigslist is more than just a popular online classifieds service. The bare-bones site created by Craig Newmark represents, to some, the epitome of the New Internet.

It is fueled by a dedicated community and Craig has eschewed the temptation to fully exploit its commercial potential for his personal gain, even going so far as to state "my exit strategy is death".

4 comments

Q&A: Dailymotion's Kate Burns on monetising UGC

Kate Burns was recently appointed UK MD of video sharing site Dailymotion as the French start-up looks to expand internationally.

We asked the former Google exec about the challenges of monetising user generated content and how she is planning to build up the site's appeal to users and brands.

0 comments

Doritos invites user-generated TV ad

Doritos, the tortilla corn crisp brand owned by PepsiCo, has launched a new online campaign to engage users with an interactive website, user generated content and strong links to social networking sites.

Historically, FMCG brands have been slow to embrace online marketing as they have struggled to deliver a compelling creative message and measure the effectiveness of their campaigns.

4 comments

Useful reputation management resources

Reputation management and reputation monitoring are hot topics in 2008 and there are a whole host of resources that offer cost effective ways to manage your brand online.

3 comments

Microsoft dumps Yahoo but the drama is just beginning

Microsoft might be the software company that everyone loves to hate, and Steve Ballmer might be crazy .

But Microsoft and Ballmer proved two things by deciding to walk away from an acquisition of Yahoo this past weekend - they are not desperate and they are not stupid.

0 comments

10 things Next.co.uk can do better online

No matter how successful an e-commerce site is, there are often ways in which a site can be improved to maintain its appeal to customers and maximise conversions.

We have looked at M&S, Amazon and Tesco already, now we take a look at Next to see what improvements could be made to their website...

10 comments