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Mattel's high-profile recalls of defective toys have seen the firm attracting a huge amount of attention this week, but is it doing all it can to get information out to worried parents on the web?
The US company, which has been forced to recall millions of toys in the last few weeks, saw a huge rise in visits from UK web surfers on Tuesday, the day the story of its latest problems broke, according to Hitwise.
I was one of the speakers and attendees at the inaugural eTail UK conference this year in the UK. I scribbled down lots of notes intending to do a series of blog posts based on what I heard and learned.
That was over 2 months ago now… But I thought I’d at least capture a few snippets of interest that I still remember.
We’ve just published our 2007 Search Engine Marketing Buyer's Guide and the sector is looking as healthy as ever.
We forecast that UK spending on Search Engine Marketing will increase 58% this year to £2.22bn - and although that growth rate is down from 65% in 2006, the market still looks to have plenty of room for growth in the future.
Just under 50% of online customers abandon their purchases during the checkout process - one of the biggest causes of lost revenue for online retailers.
While many of the reasons for this are beyond the control of the retailer, such as comparison shopping by users with no intent to buy, there is still much that can be done to reduce abandonment rates.
Dance brand Ministry of Sound claims to have been generating clickthrough rates as high as 5-9% after launching pre-roll online video ads - well higher than the industry average for banners of under 1%.
We asked head of digital sales Jim Haysom a few questions about its video advertising, and other ways it plans to monetise its rich media content.
PeekYou, another recently launched people search engine, has updated its people search functions and improved the navigation on its site, and now has over 50m searchable profiles.
A number of well known companies and political partites have been accused of altering their entries on Wikipedia, in order to cover up previous misdeeds, or to make their rivals' entries less appealing.
A new tool developed by the California Institute of Technology can find out about the editors of Wikipedia entries by comparing the net addresses of editors on Wikipedia to a known database of IP addresses.
‘Web-savvy’ small businesses are twice as confident about their future prospects than those that have yet to establish an internet presence, according to a survey by web directory thebestof.
The poll (via startups.co.uk) found companies that were using the net expected to expand by an average of 41% over the next year, while firms not doing so only expected 20% growth.
Mark Kuhillow asks whether user generated environments could become the affiliates and media owners of tomorrow.
Shopify, a website that allows users to set up their own e-commerce store with integrated payments, has launched an online marketplace for shoppers to search for products from all Shopify's stores.
Behavioural targeting will give the best returns when a wide variety of on and off-site factors are pulled into the equation.
The technology can give great results with site content and isn't just something you should be asking your ad network about.