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Decision time for Yahoo

Disappointing results, job cuts, the loss of its former CEO and a takeover approach from arch-rival Microsoft.

We take a look at a tumultous past couple of weeks for Yahoo.

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The Web Week in Review

The past week was again dominated by big topics driven by the economic landscape.

From Microsoft's attempted buyout of a struggling Yahoo to Cisco's disappointing financial outlook, it's clear that the Fun Train has left the station and the Reality Train is on its way.

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Guy Kawasaki on VC money, entrepreneurship & Web 2.0

We caught up with Guy Kawasaki, managing director of Garage Technology Ventures, ex-Apple evangelist and most recently, co-founder of Truemors.com, to talk about venture capital, startups and his latest project, Alltop.com.

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The subject line is not a marketing device

The subject line has evolved. It is now a filter and not a marketing device. 

Those using it to tease extra opens run the risk of sender reputation damage for little incremental revenue.

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The power of universal search

For some time now, Google has been including more and more elements into its search results. These extra elements are called Universal Search.

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Has the tipping point arrived for the mobile web? Are you ready?

Commentators have been predicting the explosion of the mobile web for years now, but a couple of factors suggest that this year they may be right.

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The coming dramatic decline of online video startups

I predicted that while online video would remain a hot space in 2008, this year would start to see the beginning of the end for many online video startups.

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Killer creative or optimised results?

Is it enough to have just one killer creative execution, or are numerous variations required to achieve maximum performance?

With overall click-through-rates falling, advertisers are increasingly looking for ways to optimise online campaigns to improve results.

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Ten tips for website navigation

An effective and easy to use navigation system is essential for any site and can be the difference between making a sale and losing a customer.

The navigation should be easy to find and use, and should work consistently across the site. Make users work too hard and you risk losing them to another, more usable rival.  

Here are some checkpoints for making your navigation more effective:

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£9.11 - the value of an email address?

In the latest DMA National Benchmarking report (Q207), all contributing ESPs were asked what value their clients could allocate to an email address. 

The average result came to £9.11 - but how did the DMA come to this figure and is it right to use it to inform your marketing activities?

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Big Media to web firms - all your money belongs to us

Big Media's checkmate over many of the internet companies that were supposed to put it out of business has been inevitable.

But that inevitability is just now becoming clear to some internet idealogues as they recover from their kool aid-induced stupours.

As such, I thought it'd be worthwhile to look at three recent stories that exemplify how Big Media is slowly but surely starting to demonstrate its strength over many supposed internet threats.

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Buy.at CEO Kevin Cornils on the AOL deal

AOL yesterday announced it had acquired Buy.at in a move that will see the affiliate network becoming part of its ‘all-in-one’ online ad unit Platform A.

With AOL failing to bag Tradedoubler last year, the deal means it has finally got its teeth into a performance medium that we estimate generated more than £3bn in sales for UK businesses in 2007.

We caught up briefly with Buy.at CEO Kevin Cornils on what the buyout will mean for the company, including cross-selling opportunities, greater reach and cash for expansion abroad.

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