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Google asks: Do you have any known allergies?

Google's long-awaited and long-hyped online health service has finally launched in the United States.

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Site review: BookRabbit - Last.fm for readers?

BookRabbit, launched last week, is a new website which aims to do for books what Last.fm has done for music on the web.

BookRabbit

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Q&A: Media Corp's Justin Drummond on online advertising

Justin Drummond is a well-known dotcom veteran and the founder of Media Corp, the LSE-listed business that includes online ad network Eyeconomy and various in-house websites.

The company has been diversifying away from its gambling investments after the US ban last year and is now looking to expand into Europe and the US.

Despite several interruptions from Justin's PR person, we managed to ask him a few questions about the highly competitive ad network space and where he sees the industry heading.

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Seurat’s lesson for marketers

It seems that many marketers still struggle to build a rich picture of their customers. 

They could do worse than study the works of Georges Seurat, the famous French impressionist painter of the 19th century, whose techniques have interesting lessons for today’s 21st century marketers. 

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Of Mice and HIPPOS

I’ve been talking to clients a lot recently about the problem of heavy mice on websites, i.e., the lack of incentives - or cheese trails if you’ll let me extend the metaphor – to motivate customers to click through to the next page and the next page after that.

Something as simple as telling them what they might find on the next page will help click-through tremendously and we all know that increased click-through ultimately means higher conversion and revenue.

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Owning search results for your brand name

Negative mentions in search results can be damaging for a brand, potentially discouraging customers from using your company. If someone searches for your brand name in Google, what will the results look like?

For brands such as Sky and Argos, the Google search results look good, with no negative results at all in the first page, even though each company must have had a few unhappy customers at some point.

However, other retailers aren't doing so well...

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Want to make up to $500,000/month in 2-15 weeks?

Where's the easy money on the internet today? Facebook applications, if you are to believe Chamath Palihapitiya, the company's vice president of marketing and operations.

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A lesson for digital marketers and brands

Last week, I received an email from 360i, an "independent metrics-driven agency that serves as strategic digital advisors to large brand marketers," on behalf of NBC.

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Do standards equal service?

The British Standards Institute (BSI) has just launched a standard addressing customer satisfaction, quoting research it commissioned to support the launch suggesting that the great British public is less than happy with much of the service they receive. 

But will a new standard help?

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Tips for email opt-in forms

The email opt-in or subscribe form on your website is crucial when you are building up your database, and can help your marketing efforts at a later stage.

The information you can capture here on customer preferences can help make your email marketing more effective and relevant to consumers.

Here are some tips on how: 

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The Web Week in Review

The economic landscape may not be great but that's not stopping big internet players from making acquisition moves. This week's news was dominated by M&A and M&A-related items.

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Q&A: Prof. David Crystal and Sacha Carton on semantic targeting

Professor David Crystal is a linguistics expert and has developed 'semantic ad targeting' technology that he claims can be used to more accurately place ads in the correct context.

Professor Crystal recently sold his company Crystal Semantics to online ad network ad pepper media, which has used the technology to launch its iSense targeting system.

We talked to Prof. Crystal and ad pepper's board director Sacha Carton about the technology...

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