{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Blog

SMEs 'put off e-commerce' by fraud worries

Worries about credit card fraud remain a significant factor behind poor uptake of e-commerce by small and medium sized enterprises (SMEs), according to the Federation of Small Businesses (FSB).

Following this month’s report on e-crime by the House of Lords Science & Technology Committee, the FSB said only 18% of UK SMEs were trading online in 2005, while less than 1% were generating all their sales through the web.

0 comments

Integrated marketing pays off for retailers

Four out of five home shoppers have engaged in ‘flick to click’ shopping in the last year - finding products in an offline catalogue before purchasing them online, according to research.

The Experian poll, covered by The Retail Bulletin, will give cheer to retailers that have integrated their marketing across online and offline channels.

0 comments

Internet users spend most time on content

Internet users are spending around half of their time online reading content and watching videos, more than that spent on e-commerce sites, search engines, and sending emails and messages.

The Internet Activity Index from the US Online Publisher's Association looks at how users spend their time online, dividing it into four categories; content, communications, commerce, and search.

0 comments

Ted Baker's Martin Newman on multi-channel retail

Martin Newman is the head of e-commerce at fashion chain Ted Baker and is one of the few UK retailers to have been selling on the web for over ten years. He has experience across all aspects of e-commerce, as well as retail, direct mail, web kiosks and mobile.

We talked to Martin about the opportunities for retailers in the multi-channel arena, as well as challenges such as integration and conversion tracking.

3 comments

Rivals.net faces huge mutiny among fan sites

The admin teams behind several Rivals.net fan sites have left en masse, saying the Sky-owned portal’s technology is outdated.

The rebels have set up a new sports network called Clubfanzine and claim around 40 Rivals sites have agreed to jump ship, including those of Premiership clubs Newcastle, Middlesborough and Derby County.

This is bad news for Sky, especially given the timing, just days after the new football season started.

18 comments

Email marketing overtakes direct mail

Email marketing has overtaken direct mail in terms of volume for the first time, according to figures from the Direct Marketing Association (DMA).

The DMA's Email Benchmarking report revealed that the average volume of emails rose by 52% year on year, while direct mail volumes have decreased as a result of improved targeting.

0 comments

VibeAgent - a hotel review site

VibeAgent is a hotel search and review site that's currently in private beta - users submit hotel reviews and recommendations, while the site allows you to book the hotel online.

0 comments

Microsoft restructures for online ad battle

Microsoft has restructured its digital advertising business to accommodate its recent buyouts of aQuantive and online ad exchange AdECN.

The software giant has created a new ‘Advertiser and Publisher Solutions’ unit to promote its online ad platforms to publishers and brands and carry the fight to arch-rivals Google and Yahoo!.

0 comments

Social media's influence overstated?

A new report from JupiterResearch has questioned the tactic of targeting high value customers through social media sites, saying they may be more traditional in their online behaviour than social marketers think.

The research found that, although nearly 25% of all online adults are classed as influential ‘brand advocates’, they spend more time gathering product information and purchasing items than spreading the word through social media sites.

0 comments

Polar Rose launches photo search tool in beta

Polar Rose is a Swedish startup that's developing photo search and facial recognition technology for use on the web. It has recently launched in a private beta.

Polar Rose aims to use the technology to make images on the internet as searchable as text documents and web pages. It raised $5.1m in funding from Nordic Venture Partners last year to develop its product.

0 comments

Mahalo launches web search toolbar

Mahalo, the new search engine project launched recently by Jason Calacanis, has launched a toolbar to allow users to compare its results with other search engines.

The Mahalo Follow toolbar, available only for Firefox, allows you to view its human edited search results next to those of the other search engines, or else appear in response to other pages. For example, bringing up E-consultancy.com will generate SEO/marketing related results.

0 comments

Glam Media to raise $200m war chest?

Glam Media, which runs a network of sites focused on women, is reported to be receiving another $200m (£99.5m) in funding, a whopping amount for a company that essentially doesn't own many online assets.

VentureBeat has a copy of the document (pdf) Glam has been sending out to potential investors, which trumpets the network's visitor numbers, reach and projected revenues.

Matt Marshall at VentureBeat also reckons that Glam will announce a deal with Google that will see the search engine power searches on 'Glam's sites'. This is news to many of the people that actually own these websites.

3 comments