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M&S has recruited internet starlet Martha Lane Fox in a bid to push its online operation, which appears to be performing well below its potential.
The former lastminute.com co-founder will join M&S as a non-executive director, it was announced today in tandem with the release of the company’s annual results.
Virgin Wines has relaunched its website, giving it a new look, and has added a new auction feature, so customers can bid against each other for cases of wine.
Zlio, a French startup which lets users set up their own DIY shops, has suffered a blow, as e-commerce giant Amazon has stopped Zlio shopkeepers from listing its products.
Interestingly, this ban only applies to the US, and Zlio shopkeepers in Europe will still be able to list Amazon's products. Zlio users set up their own DIY shops and earn affiliate commission on the products they sell.
Richard Spalding is the MD and co-founder of Kontraband - owner of the popular distraction site of the same name and viral marketing agency The 7th Chamber. The company's currently self-financing but has just appointed investment bank GP Bullhound to secure funding for an assault on the US.
We asked Richard about his plans for the future, and why viral is still an under-thought-of part of the marketing mix....
The UK market for Online Customer Service Solutions is growing at 50%, according to a new report published by E-consultancy.
Google has opened up more of its search analysis data to the public in a new product offering called Hot Trends.
A cross between the search giant's parallel Zeitgeist and Trends offerings, which give journalists and other consumers access to search query popularity metrics, Hot Trends displays the hottest web searches on a more frequent basis.
Orange has unveiled a viral web game that uses a GPS tracking device attached to a bull in a field somewhere near Somerset.
Spot The Bull exploits the mobile network's sponsorship of the Glastonbury festival, offering prizes to players if they can correctly predict the location of the creature.
Internet advertising could overtake that on TV by 2011, according to one industry spokesperson.
Guy Phillipson, chief executive of the internet Advertising Bureau (IAB), made the prediction after the Advertising Association (AA) today released figures (pdf) showing online ad spend in the UK last year grew by almost a half.
Emap has finally launched Heatworld, aka 'Heat magazine's website', just one week after CEO Tom Moloney was ousted having failed to devise / execute a successful digital strategy.
Heatworld started off with a slight disappointment – I’d originally registered my interest via the holding page in receiving an email 'the minute Heatworld is launched', in order to be one of the first to see it. That didn’t materialise. Ho hum, no biggie.
This morning I visited the website and it is a good-looking effort with some interesting features. Several years too late, certainly, but it should allow Emap to reap some of the benefits of adopting a multichannel strategy with regards to its Heat brand.
An academic study in to the psychology of online advertising has found new evidence that internet banner ads work exceedingly well.
The paper, produced jointly by several US universities, found that, although many web users do not necessarily click or focus on a banner advert, many subconsciously register the product advertised - and make positive conclusions.
Email marketing can help you achieve a range of online marketing objectives, ranging from tangible revenue increases through new and repeat sales, to other benefits such as improved branding.
We estimate that UK businesses spent £178m on email marketing during 2006 – a 20% increase on the previous year.