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Link development in 2008

Linkbuilding is one of the more difficult aspects of SEO and something that works for one site might fail dismally for others.

Google doesn't make things easy for business owners as the techniques that work for older sites are different to the techniques that work for new sites.

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Ten site search tips

Shoppers using an e-commerce site have two main ways of finding the exact product or service they want – the navigation bar and the search box.

While many sites have great navigation, there are plenty whose search options return some pretty poor results. 

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Facebook's leaked financials reveal leaky business

Kara Swisher reported last Thursday that Facebook spilled the beans on its finances during an all-hands company meeting.

While it is very possible that this was some sort of intentional leak, it's still interesting because it gives an insight into a company that has been given a $15bn valuation by investors such as Microsoft and Li Ka-shing.

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Relevance - the silver lining of the spam cloud

It occurred to me recently that we do not give spammers (and in their turn ISPs) enough credit for helping to make email a long-term, credible media.

How so?

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What will Microsoft/Yahoo mean to UK search... and Ask?

Last week's $45bn acquisition bid by Microsoft for Yahoo certainly gets you thinking.

I guess many of us saw it coming but, for me at least, not just yet. Now that I’ve stopped kicking myself for not buying shares in Yahoo, it’s time to start envisaging what the impact would be on search marketing, particularly in the UK.

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WonderHowTo - an instructional video site

WonderHowTo is a new site that aggregates a wide range of instructional videos from around the web.

WonderHowTo

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Microsoft bids $45bn for Yahoo

It has been rumoured for some time, and now Microsoft has finally made a move by bidding $44.6bn bid for Yahoo.

The cash offer from the software giant values Yahoo at $31 a share, 60% higher than Thursday's closing share price of $19.18. The approach comes after disappointing fourth quarter results for Yahoo, which has recently become a target due to its deteriorating market capitalisation.

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The Web Week in Review

The economy continued to dominate the news this week. The US Federal Reserve took aggressive action to fend off a worsening economic crisis, while Google's disappointing year-end results may have put an end to the myth that everybody's favorite internet company is immune from reality.

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10 retailers that don't sell online

Despite the continuing growth of online retail, there are still a surprising number of well-known high street retailers that continue to avoid e-commerce.

As well as missing out on a large and growing market - UK e-commerce sales rose by over 50% last year - these firms are giving their rivals a competitive advantage, while shooting themselves in the foot.

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Do you track your Google rankings?

Offering monthly rankings reports has been historically one of the key methods SEO agencies use to prove they are performing well.

But are they worthwhile?

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Why Yahoo must launch its Publisher Network internationally

So Yahoo has binned 1,000 employees amid talk of "game-changing" action that it hopes will rekindle its fortunes. The game, in Yahoo’s case, is online advertising.

The thing is, Yahoo doesn’t need to change the game, only to play it properly. Or to at least speed up its moves. Because if you want to see a killer example of tardy gameplay, look no further than its lame – and ongoing – failure to roll out the long-awaited Yahoo Publisher Network (YPN) internationally.

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Generating ROI from eye-tracking

The web is a tough place to sell services. Results are quite easily measured and people will only buy things that are clearly worth their money.

Can eye-tracking stand that test?

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