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Bebo’s recent decision to allow users to decide which types of ads they want to see highlights the need to make banner advertising more relevant. The next generation of ad serving tools will learn what consumers are interested in and will lead to a renaissance for direct response banner advertising.
Google boss Eric Schmidt gave the Tories a glimpse of the internet's future today, including a suggestion for the party restructure itself to become more creative.
He spoke to us about how Web 2.0 features and concepts are shaking up the measurement space, the need for standards and the implications for site owners and advertisers.
Wal-Mart’s brief fling with online networking appears to have come to an end, with several blogs saying the retailer has closed its teen-oriented social networking site - called ‘ The Hub ’, among other things.
The site, temporarily launched this summer as a promotion for the start of the school year, aimed to copy Myspace et al by encouraging ‘hubsters’ to set up their own personalised web pages.
Tesco has posted a 28.7% rise in sales at its online division, with revenues coming in at £554m in the first half of this year.
Only 3% of SMEs are planning to start a corporate blog, according to a survey by hosting provider Fasthosts.
The firm, which questioned 2,000 small businesses, found nearly half would use a blog to drive traffic and interact with their customers, but far fewer were actually preparing to launch one.
News Corp has continued its internet shopping spree with the purchase of UK graduate recruitment site Milkround.com.
Amazon has scaled back its A9 search engine by canning personalised features and no longer requiring users to log in.
The etailer removed the functions late last week, with a spokesperson telling the Associated Press it was "shifting its priorities to areas where it can provide the greatest benefit for customers."
Yahoo! is planning to give free access to code for its Mail service in a bid to encourage mash-ups and independent application development.
The move, which will happen later this year, was announced as part of a ‘Yahoo! Hack Day’ aimed at helping programmers to build apps using the portal’s various services.
Shockwaves have been sent through the online gaming industry after the unexpected approval of anti-gambling legislation late on Friday in the US.
The laws – the first in the States to deal specifically with internet gaming - ban banks and credit card companies from processing payments for bets placed over the web.