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Research has shown that branded search terms can offer the highest conversion rates, so it is vital that you are making the most from your brand searches.
While you may already rank well in the organic search results for your brand-related terms, it can still be useful to buy your terms for paid search.
Here are six recommendations for brand term strategies:
Spotplex is a recently launched news aggregator that offers an alternative to the Digg model where users submit and vote on stories. Instead, articles are ranked by the number of pageviews they receive.
Video search engine Blinkx has launched an Adsense-like platform called AdHoc in a bid to raise revenues from the content in its index.
The system uses speech recognition technology to place contextual ads next to or inside web videos on sites.
Business network LinkedIn is reportedly planning to open its platform to developers over the next nine months.
The name went for a then record $7.5m when it was bought by two entrepreneurs at the height of the dotcom boom in 1999.
eBay has resumed advertising on Google after the two companies’ well-publicised clash earlier this month, but all is not forgiven.
The online auction company said it would use Google’s ad platforms in a “much more limited way” and focus more on rival ad services.
UK online retailers have widely differing levels of speed and accuracy when dealing with customer enquiries, according to a new study.
A test of leading etailers by Talisma found 45% failed to reply to customer emails, while only 47% of those that did provided "accurate and complete information" in their responses.
The issue of duplicate content is a thorny one that can affect sites' search rankings, and one that has even caught Google out in the past.
So it's good that the search giant's Adam Lasnik has written a post that throws some light on how it deals with the problem.
Online video site Veoh this week launched a beta version of its service - a downloadable browser for users to access online video from a range of websites.
Google has expanded the pay per action (PPA) ad system it started testing in March internationally.
The move, which allows advertisers to only pay fees to Google if users complete a defined task (such as signing up for a newsletter), follows a closed beta trial in the US.