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PRs 'still to get to grips with the web'

Most 'traditional' PR people in the UK don't believe in their peers' ability to deliver results on the web, according to a new survey.

The research, by webitpr, found 55% of respondents – either agency, inhouse and freelance PRs – thought their fellow practicioners were “incapable” of performing comprehensive online PR campaigns.

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ESPN buys rugby site

Sports media group ESPN has furthered its international growth plans with the purchase of rugby site Scrum.com.

The company, which is attempting to expand beyond American sports and attract a more global audience, has acquired the former Emap-owned site from parent company Scrum Ltd.

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Interview: Webtogs founder James Balmain

Webtogs logo James Balmain is the founder of Webtogs, a new outdoor equipment and clothing retailer that’s set to launch a shop and very professional looking site in the autumn.

We asked James, who has little previous retail experience, how the Webtogs team is coping with the various challenges of launching an e-commerce start-up, especially in a sector that’s not as web-savvy as others.

For any budding etail entrepreneurs, it's well worth a read...

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comScore alters metrics; Google still dominates

Research group comScore has made some fairly major-looking changes to the way it measures search engines’ market share, by including ‘cross-channel searches’ and queries made on third party sites.

But the move won’t have given any cheer to Google’s main rivals – it is still way out in the lead.

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Jakob Nielsen and Google on collision course

Jakob Nielsen has released another eyetracking study that throws unethical advertising techniques into the spotlight. Only this time, it is from a publisher's perspective, and while interesting it's nothing particularly new.

The study investigates the effectiveness of 'making ads look like content', and concludes that more users will take notice of such an ad.

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Offline ads influence two in three searchers

There’s an interesting study out today from Jupiter Research that adds weight to the notion that offline advertising plays a big part in driving targeted and demand-driven search activity.

The survey, responded to by over 2,000 internet users in the US, found 67% of the online search population had been driven to the web to look for something they had seen or heard of offline.

This reflects our thinking, and mirrors what we've been hearing anecdotally. Nobody visits Google without having a search query in mind. What triggers such a query? Offline advertising is one such influencer, and Jupiter has some good stats on this after the jump...

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Google sued again over search ads

American Airlines has become the most high-profile company so far to sue Google over brand-bidding on its search platform.

The airline, the world’s largest, claims Google violated trademark law when selling ads alongside terms like American Airlines and AA.com.

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IPC launches new women's website

IPC Connect is taking aim at the UK women's market with the beta launch of goodtoknow, a site that provides tips on women's health, diets and food.

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Etailers cash in on wet weather

Britain’s bad weather helped etailers boost sales by 80% last month as more shoppers used the web rather than venture out into the rain.

The IMRG said internet sales increased to a record £4.2bn in July, up from £2.34bn in the same month last year.

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New social network provides advice and mentoring

Horsemouth is a new social network, currently in beta, which has been set up to allow people to share their experiences and provide advice for others.

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Consumers criticise comparison sites

A survey by cashback website Quidco has found that one in three British consumers have stopped using price comparison sites, with a further 47% put off by 'biased' results.

The consumers are reportedly concerned that results on the sites are displayed according to which company pays the most for their listings.

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TripAdvisor buys Facebook app for $3m

Travel review site TripAdvisor has acquired Where I've Been, a Facebook app build by an independent developer, for $3m (£1.5m) - the biggest deal yet for a Facebook widget.

The app lets Facebook users add a map of the world to their profile pages, to show which countries they have visited. More than 2.3m people have signed up for the widget.

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