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Next month, Wunderloop is set to launch an online exchange for behavioural targeting-based advertising in several European countries, including the UK.
Backed by big name investors including Niklas Zennström, Klaus Hommels and Howard Hartenbaum, and in beta since March, the exchange aims to provide brands with more information on web users’ interests and improve the effectiveness and relevance of digital ads. Sounds good to us.
We spoke to the firm's Turlough Martin about some of the bluster surrounding behavioural targeting, what the exchange can offer to advertisers and publishers, and how it is preparing to extend its technology onto new platforms like IPTV.
In a blog post, the online ad giant said its cookies would soon be set to expire after two years, rather than in 2038 – its current time limit.
Indeed has launched the UK version of its job search engine today, aiming to deliver more comprehensive results for job seekers by aggregating job listings from a wide range of sites.
Online ad firm ValueClick is to buy US company MeziMedia, which operates shopping comparison sites, for a price that may eventually reach $352m (£172m).
The eventual value of the deal will depend on whether performance targets are met by 2009, with $100m (£49m) to be paid upfront in cash.
Ad budgets in the UK are growing at their fastest rate for seven years, helped by increased spending on internet advertising, according to a new report.
The Bellwether Report from the Institute of Practitioners in Advertising (IPA) predicts stronger growth than in 2006, thanks partly to internet ad spending. Web spending accounts for 6% of all marketing budgets, compared with just 2% in 2000.
Business social network LinkedIn has seen a sharp rise in visits over the past 12 months, with traffic increasing by 323% since August of last year.
Hitwise's LeeAnn Prescott reports that LinkedIn's market share of US visits was up by 17% in the past four weeks.
German start-up Game Domain International (GDI), which has created a virtual world for on-demand game downloads, is reportedly set for a dual listing in Frankfurt and London.
Due in early 2008, the IPO would value the Virgin-backed company at some €1bn (£670m), even though it won't launch commercially until later this year.
If you're anything like me you probably think this valuation is crazy. And it is.
Sphinn is a new site launched last week by Danny Sullivan of Search Engine Land which, in a nutshell, is a more SEO-focused version of Digg.
Facebook advertising is performing poorly for some advertisers, with click through rates for some campaigns reported to be as low as 0.04%.
The Reach Students blog reports that the campaigns they have run using Facebook's flyer ads have produced disappointing results, with its most recent campaign delivering a mere 0.04% clickthrough rate on 1.4m page impressions.
The average clickthrough for a banner ad is around 0.2%, so Facebook appears to be underperforming, but why?
B2B or B2C, the chances are that you are relying on delivering a significant number of emails into web mail. New versions of web mail systems are being released with different methods of filtering and handling messages.
We’re recommending you conduct an audit of your database, to understand how concerned you should be about web mail.
As part of our recent usability research, we asked respondents to name their favourite gurus in the field of user experience, with the aim of producing a Hall of Fame.