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There have been plenty of forecasts about the rosy future of online advertising recently, not least figures released by ZenithOptimedia last week which say the internet will account for 20% of UK advertising revenue within three years.
What isn't clear from this and other forecasts is the increasingly prominent role that Online Advertising Networks will play in this fast evolving landscape.
This week’s news that Myspace has overtaken Yahoo! in terms of page views seems to have kicked off a much-needed debate about how sites' popularity is measured.
Research, released by comScore on Tuesday, found the social networking site had 0.6bn more page views than Yahoo! in November – a boost to Fox Interactive Media in its battle with the web giant for ad dollars.
Gartner yesterday released its ten key predictions for business and IT in 2007 and beyond. These included forecasts that PC prices will halve by 2010, and that Vista will be the last major Windows release.
Another prediction caught the eye though - that the blogging phenomenon will peak next year and level out thereafter.
The New York Times announced on Monday that it will allow its stories to be commented upon, yet it stops short of embracing user-generated content by allowing comments only through third party sites (Digg, Facebook and Newsvine).
It is the first time the newspaper's online site has added a news-sharing tool, which will allow users to discuss its stories on social news sites, though in truth users can do this anyway...
Nevertheless, the paper has embedded links to all three sites onto many of its online stories.
Calacanis-flavoured rumours doing the rounds in the blogosphere suggest that some of Digg's top posters have been paid, or offered payment, by PR firms.
He may have resigned from his position at Netscape, but Jason Calacanis is still keeping an eye on events surrounding Digg. He reports in his blog that a number of Digg's top 50 users are on the payroll of a leading (unnamed, of course) PR firm.
Intrigue and confusion over at TechCrunch UK following what appears to be a dispute between Sam Sethi and TechCrunch head honcho Michael Arrington, with Sethi losing out and moving on.
In his (now removed) final post Sethi wrote:
"Following yesterday’s post about Le Web and Loic’s retort. It seems Mike Arrington has disagreed with my post and opinion believing my actions to be vindictive towards Loic. What was said between Mike and I will remain confidential but suffice to say I can no longer remain with TechCrunch UK & Ireland.
"It is a very sad after all the work that has gone into TechCrunch UK and Ireland. I wish all of the UK and Irish entrepreneurs well. I will be personally blogging back at www.vecosys.com and looking for something new to keep me busy. Bye."
The Venice Project, the internet TV project from Skype founders Niklas Zennstrom and Janus Friis, has gone into public beta testing.
Andy Beal at MarketingPilgrim has an interesting article, in which he reports claims from Google that their click fraud rate is less then 2%.
Andy has been talking to Google’s business product manager for trust and safety, Shuman Ghosemajumder, about click fraud detection. He was shown a PowerPoint presentation which was normally for Google employees' eyes only.
France is lagging behind in online innovation because the government has not created good enough conditions for entrepreneurs, according to French interior minister Nicolas Sarkozy.
Staking out his e-commerce credentials in the 2007 presidential election race, Mr Sarkozy on Tuesday told 1,000 bloggers and web professionals France had come late to the internet party, and he painted a bleak picture.
Opinion piece by Douglas M. Smith
Recently, I sat in a meeting with the Chairman of a well-known entertainment brand, which few would label as being the most advanced company in terms of online marketing.
Being able to present to any major company Chairman is in itself, a clear sign of the shifting corporate priorities towards digital related marketing techniques...
One in 10 posts on new blogging service Vox are the result of prompts from owner Six Apart.
Mena Trott, co-founder of the blogging software provider best known for Movable Type, told the Le Web 3 conference here in Paris that the new service's Question of the Day feature encouraged users to write blog posts when their creativity was running on empty.
Despite a raft of headlines about its potential as a shopping environment in recent months, Second Life creator Linden Labs has conceded that few of its resident stores are yet making fortunes in the virtual world.
"Most of the brands that have come in have not created a strong enough presence to create a significant business for them at this moment in time," Linden Labs marketing director Glenn Fisher told the Le Web 3 conference in Paris this afternoon.