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Site problems cause customers to flee

More evidence of the effect poorly functioning websites can have on etailers’ customer relations – this time from a poll of US consumers by Harris Interactive.

The survey found almost nine out ten respondents have experienced problems when making a transaction online, and 42% of those that have defected to a rival or abandoned the process.

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Do you get what you pay for with email marketing?

A good online marketer makes their budget stretch a long way. Now I employ an account management team full of them, I’m always gobsmacked by how far they used to make a little money go in their previous positions.

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Social networkers 'enter false info'

Almost a third of social network users say they have entered false information about themselves in order to protect their privacy, according to a new survey. 

The emedia report found almost two thirds of people that use sites like Facebook and MySpace say they have concerns about revealing personal details on the sites.

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Google launches Adsense for Mobile

Google has expanded its mobile advertising line-up with the launch of Adsense for Mobiles, which will contextually target advertising onto mobile site content.

According to the search giant, the ads will provide a new source of revenue for mobile publishers, as well as giving an incentive for exisiting websites to produce mobile versions.  

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TescoCompare.com - is it any good?

Tesco's new financial price comparison site was launched by the supermarket giant last week as it moves into a market dominated by confused.com and moneysupermarket.com.

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Interview with persuasion expert Bryan Eisenberg

Bryan Eisenberg is the co-founder of Future Now and the creator of some devilishly clever techniques to help web businesses improve their conversion rates.

Along with his brother Jeffrey, Bryan co-authored the bestsellers 'Waiting For Your Cat to Bark?' and 'Call to Action'. He also publishes the GrokDotCom blog and was voted one of the world’s top 10 usability gurus in our recent User Experience Report.

Here, he talks about the ancient Greek philosophy behind persuasion and suggests why the roots of web design can be traced back to the fifth century BC. Oh yes...

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Amazon launches widgets for bloggers

Amazon has launched a range of widgets in a bid to boost the reach of its affiliate marketing programme.

The widgets can be used to display the etailer's products on blogs, social networks and other websites, earning members of the company's Associates programme up to 10% in referral fees.

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Yahoo! acquires email provider for $350m

Yahoo! has acquired Zimbra, a provider of web based email and online/offline office software, for a cash price of $350m (£175.5m).

Zimbra's product is essentially a web based version of Outlook, though the company recently added Zimbra Desktop, which allows users to access email and other functions when offline.

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Warning: I can't find your checkout!

Bob Chieffo published an excellent article last week on the importance of buttons on e-commerce sites in making it clear to the customer what they need to press next.

He points out, on Revenews, that many etailers allow too much room for confusion in the mind of the customer over what they need to do and press to make their purchase.

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AOL creates one-stop-shop ad network

AOL has combined its various online ad platforms into a single unit that will coordinate its fight with rivals Google, Yahoo! and Microsoft.

Dubbed ‘Platform A’, the group will effectively create a huge ad network out of AOL’s recent acquisitions, including Advertising.com, behavioural targeting network Tacoda, ad serving company AdTech, video ad firm Lightningcast and mobile ad network Third Screen Media.

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Nokia buys mobile ad firm

Finnish mobile phone manufacturer Nokia has acquired US mobile advertising firm Enpocket as it bolsters its position in the market.

Enpocket provides technology and services for mobile advertising and delivers mobile ads in various formats, including mobile internet ads, video, SMS and MMS.   

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Northern Rock website struggles to cope with strain

Frustrated Northern Rock customers are being badly let down by the company’s website, which is being put under considerable pressure following one of the worst PR disasters in recent times.

The company sent out an unfortunate message to its customers last week after turning to the Bank of England for an emergency loan. It has since been ‘besieged by savers’ who have swarmed to its branches to withdraw their savings.

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