A social media marketing campaign deconstructed

It was painful to watch, but Shel Israel, host of the Global Neighbourhoods “show,” recently dedicated an "episode" to a social media marketing campaign SeaWorld San Antonio engaged in last year as part of its launch of a new ride, 'Journey to Atlantis'.


The Web Week in Review

Are you as tired of the Microsoft-Yahoo news as I am? I hope that I will soon be able to include an article about a finalized buyout in an upcoming Web Week in Review episode just so that I can call the nightmare over.

That said, I had to include one Microsoft-Yahoo news article in this week's Web Week in Review.


Valuation can kill

There are fewer exits available to overhyped startups these days, and I don’t think it’s just because of a troubled economy.

Bebo may have found its sucker in AOL, but for other players, finding a company that wants to buy the Brooklyn Bridge is harder than many may have anticipated.


How can you help promote RSS Awareness Day?

The number of people using the web is increasing every day, but the adoption rate of RSS as a technology is still way down at 5%.

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Yahoo in search ad trials with Google

This evening has seen an intriguing announcement by Yahoo, but not one that will necessarily please marketers - it is to run an experiment with Google to see if it can boost its search ad earnings.

A release from the company said it would begin a limited test of Google's AdSense for Search service, which delivers contextual ads to third party sites.


5 ways to beat the SEO competition in Google

If you are wondering why your competitors are ranking above you in Google on highly trafficed keywords, it is probably because you are missing a key part in the SEO equation.

To start outperforming your peers on the search engines, I suggest following these five steps:


Email unsubscribing: a worst practice example

Email users are more than ready to hit the 'report spam' button for emails they no longer wish to receive, spam or not, so making the unsubscribe process quick and easy is essential.

Still, some email marketers have yet to take this on board if the following example from Real Networks is anything to go by.


Twingly - a 'spam-free' blog search engine

Twingly is a new, European blog search engine which has just launched in beta. It aims to beat its rivals by providing "spam-free" results.

Twingly blog search


Should you trust research firms?

Research firm Yankee Group has removed a report on the virtualization market "after several inaccuracies were reported".

VMware, a virtualization vendor, pointed out the inaccuracies in the report "which seemed to favor its competitor Microsoft."


EDF Energy's Rob Merrington on advertising

EDF Energy recently scored a YouTube hit with its ‘recycled film footage’ ads – the first integrated campaign the firm had created.

One of its clips reached the site’s list of Top 20 most clicked on videos in its category, attracting more than 40,000 views. But although it helped generate awareness and feedback, it did not drive many referrals.

Here, head of brand advertising Rob Merrington tells us about what EDF learned from the campaign and the role digital will play as in the run up to its Olympics sponsorship in 2012.

EDF's YouTube ad - Save Today, Save Tomorrow


Google sued regarding trademark terms and Adwords

Less than a week after Google made its controversial announcement regarding Adwords and the new trademark policy , a lawsuit in the US threatens to undermine its position.

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Facebook - an e-commerce opportunity?

Facebook’s platform boss Ben Ling was speaking at ChannelAdvisor Catalyst last week and had some interesting stuff to say about the social network’s e-commerce strategy.

One thing that stood out was that it has seemingly not given up on the 'Beacon' ads for online retailers that caused such a furore last year.