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Blog

Young women spending more time online

New stats from Nielsen//NetRatings show that young women are spending more time online, with the 18-34 age group accounting for 18% of the UK internet population.

According to these stats, the 18-34 age group is the largest online, accounting for 34% of UK internet users.

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Web project management guidelines released

We’ve just published a new report on E-consultancy dedicated to Web Project Management, which turns out to be less of a fine art and more of a social science.

This new research is based on feedback from more than 600 project managers, who we surveyed and interviewed to find out some of the common factors found in successful web projects.

After the jump there's a glimpse of some of the key findings…

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SEM - the benefits of copy optimisation

Optimising your paid search copy can not only improve the performance of campaigns; it can also provide valuable research for your other marketing strategies, writes Nathan Levi.

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WPP to buy 24/7 Real Media

British ad giant WPP has announced the acquisition of internet ad company 24/7 Real Media for a whopping $649m (£329m).

The move is the latest in a flurry of mergers in the online ad market following the Google/DoubleClick deal.

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How often should you email your customers?

Controlling the frequency of emails that you send to your customers is a key aspect of any email marketing strategy, and the big question is how often should you do it?

There is no simple answer - send emails too often and you risk annoying the customers so much that they unsubscribe; not often enough and you run the risk that they will forget they signed up in the first place.

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AOL buys Adtech, will become part of Advertising.com

AOL has announced the purchase of Adtech AG, an online ad company based in Germany.

The news come just a day after AOL purchased mobile advertising company Third Screen Media - both companies will operate within AOL's Advertising.com business.

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Smoking ban will drive bingo players online

Bingo The UK's bingo players are up in arms over the imminent smoking ban, and the smokers amongst them have said they will visit bingo clubs less often, and spend more time online.

St Minver, which operates the world's largest bingo network, has carried out a survey of 3,000 UK bingo players to find out their attitudes towards the ban, which comes into effect from 1st July.

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Amazon to launch DRM-free music store

Amazon has confirmed plans to open a music download store later this year, offering all songs free of DRM copyright protection.

The much-anticipated move will see Amazon offering music from EMI, which recently cut a deal with Apple to sell its music DRM-free through the iTunes store.

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Silver surfers expand their online presence

New stats from Hitwise show that over 55s, or ‘silver surfers’, are close to becoming the largest demographic age group online.

The largest is currently the 35-44 age group, which accounted for 23.5% of internet visits in the four weeks up to 12th May. Silver surfers had 22% of visits.

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Hellomagazine.com adds social media tools

Hellomagazine.com has added social media tools to its site, enabling users to bookmark stories on Newsvine, Reddit, Technorati, among others.

Hellomagazine.com

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Google launches 'Universal search'

Google is to combine results from its various search engines, in an attempt to provide more relevant information for users. 

The web giant has altered its home page, and will start integrating content from images, maps, books, video, and news into its search results.

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How will Google's CPA offering affect agency pricing models?

There are a number of different pricing models for agencies running paid search campaigns in the UK and it is just possible that Google's cost-per-action (CPA)adverts could bring about changes.

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