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Ad budgets in the UK are growing at their fastest rate for seven years, helped by increased spending on internet advertising, according to a new report.
The Bellwether Report from the Institute of Practitioners in Advertising (IPA) predicts stronger growth than in 2006, thanks partly to internet ad spending. Web spending accounts for 6% of all marketing budgets, compared with just 2% in 2000.
Business social network LinkedIn has seen a sharp rise in visits over the past 12 months, with traffic increasing by 323% since August of last year.
Hitwise's LeeAnn Prescott reports that LinkedIn's market share of US visits was up by 17% in the past four weeks.
German start-up Game Domain International (GDI), which has created a virtual world for on-demand game downloads, is reportedly set for a dual listing in Frankfurt and London.
Due in early 2008, the IPO would value the Virgin-backed company at some €1bn (£670m), even though it won't launch commercially until later this year.
If you're anything like me you probably think this valuation is crazy. And it is.
Sphinn is a new site launched last week by Danny Sullivan of Search Engine Land which, in a nutshell, is a more SEO-focused version of Digg.
Facebook advertising is performing poorly for some advertisers, with click through rates for some campaigns reported to be as low as 0.04%.
The Reach Students blog reports that the campaigns they have run using Facebook's flyer ads have produced disappointing results, with its most recent campaign delivering a mere 0.04% clickthrough rate on 1.4m page impressions.
The average clickthrough for a banner ad is around 0.2%, so Facebook appears to be underperforming, but why?
B2B or B2C, the chances are that you are relying on delivering a significant number of emails into web mail. New versions of web mail systems are being released with different methods of filtering and handling messages.
We’re recommending you conduct an audit of your database, to understand how concerned you should be about web mail.
As part of our recent usability research, we asked respondents to name their favourite gurus in the field of user experience, with the aim of producing a Hall of Fame.
Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.
There is more to search engine optimisation than just marketing, as companies can derive many business benefits from using SEO. Let’s take a look at a few...
Yahoo! has completed its acquisition of online ad exchange Right Media; giving it a boost in its battle with Google and others in the internet ad space.
The deal, first announced in April, sees the web giant picking up an ad sales platform that it claims is used by more than 20,000 buyers and sellers a day.
Yahoo! engineers had to start fixing a bug in a new live search feature, just a day after announcing the addition.
Yahoo! Search's Kevin Lee introduced the new Search Suggest function, which offers suggestions on search terms as a user types.