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Affiliate Census - Lessons for Merchants

The UK Affiliate Census Report, published this week by E-consultancy in association with Affiliate Program Advice, contains all sorts of information which we hope will be of great interest to the affiliate community.


The split in companies' attitudes to social media

Another week goes by and another study is released which highlights the strength of social media.

Last week, a survey by Ann Majchrzak, Christian Wagner and Dave Yates illustrated  that corporate internal wikis really make a difference within an organisation. It can be accessed here, and a take on it is provided by Hemma of Headshift.


Online gambling shares drop after US investigation

A demand from the US Department of Justice for financial institutions in the UK and other European countries to hand over data connected with online gambling has hit shares in betting firms today.

Shares in the world’s biggest online gaming group, PartyGaming, fell 9.8%, Sportingbet shares dropped by 3.4% and 888.com’s share price fell by 3.5%. 


Swedish bank loses $1.1m to online fraud

In what is reported to be the biggest ever online 'heist', Swedish bank Nordea has lost up to $1.1 million (£570,000) to Russian organised criminal using a 'tailor made' Trojan.

Up to 250 of the bank's customers were duped by an email which purported to come from the bank, encouraging Nordea's customers to download a piece of anti-spam software.


Why the real value of Web 2.0 for marketers is in mash-ups

A lot of talk about Web 2.0 is focusing on the brilliance of AJAX. While AJAX looks good on a website and provides sexy functionality, the real value in Web 2.0 for the marketer is in mash ups. I’ve got a story to prove it.


The benefits of a relaxed blogging policy

One of the main fears of corporate blogging is the risk to reputation and the damage that employee bloggers can do to their own company.
If a firm does choose to allow employees to blog in work time, it is my experience that many legal and HR advisors advocate having a restrictive and detailed blogging policy to protect the firm.
A danger with this approach is that if you set up such a blogging policy, it will become so tight that no employee would dare to blog...


Will Yahoo!'s half-price sale click with advertisers?

In a largely unexpected move, Yahoo! Search has reduced its minimum cost per click from 10p to 5p in the UK, in a bold attempt to regain share in the search advertising market from Microsoft’s recently launched adCenter and Google’s AdWords.


Search engines as doorways to the web

Like many other people I often type in a URL or company name into Google – or the Google Toolbar – to access websites. It has become quite a habit. Turns out I’m not alone.


Wikiseek launches Wikipedia search engine

Wikiseek is a new search engine which indexes only results from Wikipedia and sites which are linked to from Wikipedia.

Wikiseek is the first product from SearchMe, a California based startup which has raised $5 million from Sequoia Capital, and plans a range of ‘long tail search engines’.


Music sales boom but could slow

Global online sales of digital music nearly doubled to $2bn in 2006 but that growth will slow this year, according to new research from the London-based International Federation of the Phonographic Industry (IFPI).

The IFPI said those sales now made up 10% of music sales across all formats but that the growth had not yet reached a significant enough number to offset the decline in sales of physical formats like CD - the so-called 'holy grail'.


Google plans ads on local billboards

Google plans to extend its online advertising network to offline billboard ads, according to reports of a new patent filing.

The search leader would allow retailers to buy space on local interactive ad hoardings that would display corresponding ads when the advertiser has items in stock.


BuzzLogic nets $9.6m to measure blogs' infuence

BuzzLogic, a San Francisco-based startup which helps help marketers make sense of social media and identify relevant and influential blogs, has received $9.6m (£4.9m) in venture capital. The company has now raised over $11m in funding.