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Blog

IT vendors need to consider broader business audience

As solid web platforms have increasingly become a pre-requisite for business success, there is now more interest in technology from marketers and broader business folk right up to the boardroom.

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Email Q&A's From The Floor At ECMOD

Last week, I moderated an interactive seminar on email marketing at ECMOD, the home shopping and catalogue event.  At the end of each session, we discussed the presentations and the attendees asked any questions they had on email marketing. 

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Utube sues YouTube, seeking pay-out

uTube sues YouTubeAn American tubes and pipes manufacturer whose website is registered at utube.com is suing YouTube after being deluged with traffic from millions of users mistakenly seeking the video sharing network.

Universal Tube and Rollform Equipment Corporation said the cost of hosting utube.com had skyrocketed in the last couple of months thanks to the word-of-mouth popularity of youtube.com.

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Multi-channel firms ignore Online Customer Experience at their peril

Many organisations deserve credit for taking Customer experience seriously but what is not so apparent is how widely the quality of online engagement is being properly understood and digested.

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Users turned off by in-stream video ads

More than four in five users find in-stream ads on web video clips “annoying”, according to a study by Forrester Research.

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Google to surpass Channel 4 in UK ad revenue

Google's Brin and Page Channel 4 has issued a warning that Google is set to overtake them in terms of advertising revenue this year.

The search engine is set to earn £900 million in advertising revenues for the UK market, which will top the predicted Channel 4 figure of around £800 million.

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Pay-as-you-go VISA voucher to lure wary shoppers online

A new pay-as-you-go Visa voucher for online shopping has been released today, in an attempt to get more people shopping online.

Figures from the 3V Transaction Services ‘online shopper’ study reveal that around a fifth of people want to shop online but are reluctant to do so, and that over 9 million people in the UK are left behind by the online shopping boom.

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New search engine to focus on people

VentureBeat reports that a Silicon Valley-based search engine is planning to launch by the end of the year, focusing solely on people.

Spock, as it is called, is currently conducting private beta trials, and apparently will have 100m people profiled on its database by the time it goes live.

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Tesco to move into online clothes sales

Tesco reportedly plans to begin selling clothes over the internet next year via its non-food etailer, Tesco Direct.

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Reddit acquired by Condé Nast, to join Wired Digital

Conde Nast buys RedditSocial media site Reddit has been bought by Wired publisher Condé Nast for an undisclosed sum, with TechCrunch again breaking the rumour. Reddit has itself just confirmed the news.

Reddit, which enables users to suggest and rank stories, is a user-generated news aggregator, with stories rising to the top based on popularity, rather like competitor Digg.

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Email marketers must look beyond CTR and open rates

A key takeaway from E-consultancy's Email Marketing Roundtable last week was the growing need for marketers to look beyond traditional email success metrics when looking at their email strategy.

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UK property search engine Zoomf plans Q1 launch

Zoomf to launch in Q1 2007Zoomf.com, a property search engine backed by UK tech start-up Arclight Media Technology , is planning to go live early next year.

Currently in beta, Zoomf is aiming to officially launch in Q1 2007, offering property listings in London before expanding its coverage to the rest of the UK and abroad.

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