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The Guardian continues its revamp

The Guardian continued the redesign of its site this week, unveiling a new look to the navigation as well as dropping the 'unlimited' from its name.

guardian homepage

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Q&A: Jon Webster of the Music Manager's Forum

Jon Webster is CEO of the Music Manager's Forum, which represents artists and managers in the recording industry.

We recently spoke to Tim Westergren of Pandora, which was forced to close its UK service due to what he saw as excessive new royalty rates, demanded by the recording industry.

This, in addition to  the proposed royalty rises in the US, has threatened several online broadcasters - Jon gives us the view from the artists and managers' perspective.

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Can the affiliate model evolve?

With the popularity of the last click model dwindling, do affiliate networks need to evolve their approach to tracking sales in order to remain a viable channel for advertisers?

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Keyword research for UK sites is a different ball game

Keyword research is one of the most tempting parts of a search engine optimisation campaign to outsource.

My advice to UK SEO consultants and webmasters is to be very careful.

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Forrester: Blow your money on social marketing

Last week, I was pointed in the direction of an article entitled: “Online Social Media Cheap Alternative In Face Of Recession”.

It describes how Forrester Research is advising marketers to “spend more on online social media as a cheap, efficient way to advertise during tougher economic times.”

Given the fact that it’s increasingly becoming clear that marketing on social networks is ineffective for the vast majority of marketers who have tried it, and is losing money for even the Googles of this world, Forrester Research’s 'research' seems to be quite contrarian to say the least.

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How do e-commerce companies manage online returns?

Returns policies are a key battleground among online retailers for customer loyalty, since customer satisfaction is one of the most important metrics in business.

Yet a recent study by Snow Valley found that many UK web firms provide unclear or hard to find instructions for consumers that want to return purchased products.

Is there any benefit to this approach, when we know that highly visible policies can engender trust, helping to boost conversion rates?

After the jump, let's look at seven ways of improving your returns policy / strategy...

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Swatch's Valentine competition isn't too Flash

Using print advertising to drive traffic to online properties is a great example of integrated marketing.

Except when the consumers can't access the site.

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Free shipping = lots of sales

Free delivery offers are the main driver behind online shoppers' purchase decisions - more so than even their site experience, a new study by ForeSee Results has indicated.

The company surveyed more than 10,500 visitors to 30 top retail websites in the UK to find out what drives site traffic, sales and satisfaction.

Over a third (34%) cited free delivery as the most important factor in their last purchase decision. A positive site experience was the only other thing mentioned by a significant amount of respondents (15%).

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Optimising your site's news section

Most large companies are scared of blogging and yet they have quite a good news section.

My belief is that the two are not really that different.

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Decision time for Yahoo

Disappointing results, job cuts, the loss of its former CEO and a takeover approach from arch-rival Microsoft.

We take a look at a tumultous past couple of weeks for Yahoo.

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The Web Week in Review

The past week was again dominated by big topics driven by the economic landscape.

From Microsoft's attempted buyout of a struggling Yahoo to Cisco's disappointing financial outlook, it's clear that the Fun Train has left the station and the Reality Train is on its way.

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Guy Kawasaki on VC money, entrepreneurship & Web 2.0

We caught up with Guy Kawasaki, managing director of Garage Technology Ventures, ex-Apple evangelist and most recently, co-founder of Truemors.com, to talk about venture capital, startups and his latest project, Alltop.com.

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