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How many companies in the UK are blogging? Not many, it seems, according to a list compiled by Suw Charman . Not many at all. The list isn’t fully comprehensive, but it highlights the dearth of business blogs in the UK, compared to US.
So why is it that UK and European marketers / business folk are ignoring blogs? I reckon it comes down to one of the following reasons…
We have started to pull together our 2006 Web Analytics Buyer’s Guide and it’s clear that a lot has moved on in the last few months.
Should we re-name this topic entirely in the face of criticism that the title Web Analytics doesn’t do justice to its strategic importance and growing role in delivering valuable business insights?
If you’ve been blogging for any length of time, you’ll probably feel that it’s old hat. The principle is simple – you talk about something that you’re interested and/or passionate about, and through that you find people that are interested in the same sort of things that you are.
Over time if you’re a good write or really passionate or you simply create / get hold of good content, you’ll rise to the top of that niche vertical interest, which in turn will result in more readers.
The problem is that until very recently blogging was kind of hard to do – you have to be at least a little technically literate to be able to use the blog software interfaces. The result being that until recently blogging definitely wasn’t part of the mainstream consciousness.
The shopping comparison engine PriceRunner has this week launched a service which enables consumers to access pricing information from 118118 operators when they are out doing their shopping.
There have been some very odd things sold via eBay - it really is a website that seems to create demand for everything. Even 'a ghost in a jar' managed to find an owner, who spent more than $15,000 to acquire the bona fide gift of somebody else's lifetime, and a jar.
Seriously, you can use eBay to sell anything. A ball of aluminium foil sold for $3.10. A videotape with 'Death Tape: Do Not Watch' written on it sold for $18. Take a blowtorch to some cheese on toast and you can make a million...
PayPerPost, a new service that helps advertisers pay bloggers for writing about their products, launched a few days ago to a predictable cacophony of protest.
"Get Paid to Blog", reads the blurb on the latest blog advertising network's front page. "Advertisers are willing to pay you to post on topics - search through a list of topics, make a blog posting, get your content approved, and get paid. It’s that simple.”
And PayPerPost tells its affiliated advertisers: "You provide the topic, our network of bloggers create the stories and post them on their individual blogs." Bloggers can earn $5 to $10 per post, writing about anything from loan sharks to bubble wrap.
Nick Denton is hunkering down, it seems. The Daddy of Gawker Media is reducing headcount and offloading two blogs, having determined that “it is time for a perversely countercyclical move”.
What does he mean by that? He means it is getting harder to make money from blogging, which was never especially easy in the first place.
At this year’s Internet World we met a bunch of passionate internet professionals based around the M62 corridor, who pretty much demanded that we host more events based outside of London. And hey, we’ve taken notice…
Having seen the (Northern) light, Team E-consultancy is rather looking forward to our inaugural ‘Digital Shorts’ internet networking event that we’re jointly hosting with Manchester Digital later this month.
Yup, it’s in Manchester, so internet folk based in the Good North should come along and say hello if we’ve not met you before.
3, the mobile operator with the dubious brand name, has teamed up with Yahoo to finally allow its users to access the web via mobile handsets.
The telecoms group today announced a global agreement with Yahoo to demolish its ill-advised 'walled garden'.
Despite being the first mobile operator to roll-out a 3G network in the UK, 3 users haven't been able to visit websites of their own choosing, instead being force-fed a diet of 3-approved websites and services.
Is London’s Alternative Investment Market (AIM) the new Nasdaq? This is the question being asked in the US by VC’s such as Charley Lax, of GrandBanks Capital.
The figures speak for themselves. Last year some 519 companies sought a listing on AIM, while there were just 45 IPOs on the Nasdaq.
Why is this happening? The Nasdaq is a larger market, so wouldn’t that be a better place for many VC-backed US companies?
Many online retailers are failing to get the best possible returns from shopping comparison sites because of a failure to optimise this channel effectively, particularly in terms of the data feeds they are providing.
Help could be at hand however…
GBuy is here, only it is called Google Checkout and despite the chief doers of no evil claiming that it “isn’t like PayPal at all”, it is, erm, rather like PayPal, in that merchants use it to process consumer payments.
Google Checkout allows consumers to purchase products by simply logging in to Google – no need for credit card numbers or filling out forms. Obviously you need to tell Google to begin with, but thereafter Google will store your credit card and address data...