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Tips for email landing pages

Almost 50% of people that visit landing pages from emails will abandon the site in the first eight seconds, meaning a lot of the effort marketers make to get people to click on links in emails is wasted.

Silverpop's latest email study, '8 Seconds to Capture Attention' (registration required) looks into what makes an effective email landing page by studying the landing pages from the campaigns of 150 companies.

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Yahoo! snaps up sports site

Yahoo! has bought Rivals.com, a US site for fans of college and high school sport, for a reported $100m.

It's the first acquisition since CEO Terry Semel stepped down from his post this week to be replaced by Jerry Yang.

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YouTube 'to overtake bbc.co.uk'

YouTube could overtake bbc.co.uk as the UK’s most popular entertainment site “within weeks”, according to Hitwise.

The measurement group says YouTube is rapidly closing the gap on the Beeb's flagship site in terms of share of UK visits. 

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Veoh launches web TV player

Veoh, the online video site, has launched a downloadable player for users to access its content, making the viewing experience as near to TV as possible.

Veoh

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78% of internet shoppers are happy with etailers - IMRG

Just under four fifths of internet shoppers are happy with the retailers they use online, according to new figures from the IMRG.

The report found that the web was customers' preferred channel for two categories of goods - 64% of respondents preferred to buy books, DVDs and CDs online, while 56% preferred to shop online for travel bookings and tickets.

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News Corp looking at MySpace/Yahoo! deal?

News Corporation is reportedly considering a deal with Yahoo! that would see the group transferring its social network MySpace to Yahoo! in return for a 25% stake in the combined company.

The Times is reporting that negotiations between the two companies are tentative, and may be under threat after Terry Semel's replacement by Jerry Yang as Yahoo CEO.

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Navigation tips for websites

Any decision on a website's navigation is critical to usability, findability, accessibility and SEO. It can be difficult to undo if you select a poor design. So usable navigation is best established early on in a web project.

There are many different examples of main navigation systems, (i.e. the main method for accessing content in different site sections) but the 'three Cs' of convention, consistency and context are important whatever the design.

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Google Maps adds reviews and ratings

Google Maps has created a facility that allows users to add reviews and ratings for listed businesses.

The search giant's maps site has long aggregated consumer views from reviews sites around the web, but now allows users to add their own views directly on the map.

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Shoppers 'miss millions in online savings'

Britons who refuse to shop online due to security fears could be missing out on annual savings of £175m to £375m, according to a government study.

The Office of Fair Trading's Internet Shopping study (pdf) found a high level of worry among consumers about risks involved in using credit cards to make web payments - but it's worry that is often unnecessary.

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Trivop receives angel funding

Trivop, the recently launched video guide for hotels, has just closed a round of early-stage funding from angel investors.

According to Travolution, the French startup has received around EU600,000 (£405,000) from seven angel investors including Loic Le Meur, chairman of Six Apart Europe; Morten Lund, who has previously invested in Skype; and the founders of Pixmania, Steve and Jean-Emile Rosenblum.

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My 7 deadly sins of writing for social media – am I right?

I'm compiling a list of the biggest mistakes marketing professionals make when planning, writing and commissioning social media content. The results will be announced at next week's Online Marketing Show. If you have a strong opinion to share on copywriting 2.0, then this is for you...

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Music recommendation site nets $25m in funding

MyStrands, a music recommendation site based in Spain, has announced that it has received $25m (£12.5m) in second round funding.

This round was led by 25 year-old Spanish media mogul Antonio Asensio, who owns Grupo Zeta, the third largest media group in Spain, and brings the total funding raised by MyStrands to $31m (£15.6m).

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