Blog

UK Paid Search market close to £2 billion - new report

We’ve just published our 2007 Search Engine Marketing Buyer's Guide  and the sector is looking as healthy as ever.

We forecast that UK spending on Search Engine Marketing will increase 58% this year to £2.22bn - and although that growth rate is down from 65% in 2006, the market still looks to have plenty of room for growth in the future. 

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Tips on improving the checkout process

Just under 50% of online customers abandon their purchases during the checkout process - one of the biggest causes of lost revenue for online retailers.

While many of the reasons for this are beyond the control of the retailer, such as comparison shopping by users with no intent to buy, there is still much that can be done to reduce abandonment rates.

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Interview: Ministry of Sound's Jim Haysom

Dance brand Ministry of Sound claims to have been generating clickthrough rates as high as 5-9% after launching pre-roll online video ads - well higher than the industry average for banners of under 1%.

We asked head of digital sales Jim Haysom a few questions about its video advertising, and other ways it plans to monetise its rich media content.

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PeekYou updates people search engine

PeekYou, another recently launched people search engine, has updated its people search functions and improved the navigation on its site, and now has over 50m searchable profiles.

PeekYou

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Firms found editing their Wikipedia entries

A number of well known companies and political partites have been accused of altering their entries on Wikipedia, in order to cover up previous misdeeds, or to make their rivals' entries less appealing.

A new tool developed by the California Institute of Technology can find out about the editors of Wikipedia entries by comparing the net addresses of editors on Wikipedia to a known database of IP addresses.

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Web businesses more confident about future

‘Web-savvy’ small businesses are twice as confident about their future prospects than those that have yet to establish an internet presence, according to a survey by web directory thebestof.

The poll (via startups.co.uk) found companies that were using the net expected to expand by an average of 41% over the next year, while firms not doing so only expected 20% growth.

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Why marketers should spread their online budget

Mark Kuhillow asks whether user generated environments could become the affiliates and media owners of tomorrow.

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DIY store application Shopify launches marketplace

Shopify, a website that allows users to set up their own e-commerce store with integrated payments, has launched an online marketplace for shoppers to search for products from all Shopify's stores.

Shopify, launched back in April, provides a similar function to French startup Zlio, allowing users to set up, stock and personalise stores, using a range of templates.

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True behavioural targeting means more than segmentation

Behavioural targeting will give the best returns when a wide variety of on and off-site factors are pulled into the equation.

The technology can give great results with site content and isn't just something you should be asking your ad network about.

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UK Social Commerce industry benchmark report

Bazaarvoice is excited to sponsor a new E-consultancy study which provides what we believe to be the first benchmark of Social Commerce in the UK.

The report gives rich insight into retailers’ perspective of where the online marketing and e-commerce industry stands today with social commerce, and where it may be headed tomorrow.

Let's take a look at some of the key findings after the jump...

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Seedcamp receives over 260 applications

Seedcamp, the VC-backed project which aims to help foster the next wave of European startups, has said it has received over 260 applications from over 40 countries.

The project, backed by Saul Klein, is running a week long event in London next month, where the five best startups will receive funding of €50,000 to launch their business, in return for a 10% stake.

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Indoor Media launches Asian ad network

Indoor Media is today launching what it says is the first online network to target the estimated 1.5m British Asians that are regular internet users.  

The launch of AdMasala, a network of Asian content sites, coincides with Indian Independence Day. It has been launched by Murly Tiwari, formerly of 24/7 Real Media and Jai Rai, who previously worked for cricinfo.com.

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