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Blog

Ask.com admits to secret anti-Google campaign

Ask.com has launched a guerrilla-style marketing campaign designed to encourage British internet users to broaden their choice of search engine.

In the last couple of weeks, posters featuring a megaphone, a link to information-revolution.org and the slogan "stop the information monopoly" began appearing on tube trains, lamp posts and elsewhere. They warn libertarians about Google's 75% UK market share, although the name of the organisation behind the campaign was not disclosed.

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Returning online purchases is too much hassle - survey

A survey by shopping comparison site PriceRunner has shown that while customers love the convenience of shopping online, etailers' return processes leave much to be desired.

PriceRunner surveyed 400 online shoppers, all of whom have been shopping online for up to five years. Almost 40% were unhappy with the processes for returning goods bought online.

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10 reasons why mobile advertising is doomed

Isn’t it funny how we’ve been hearing that ‘This Is The Year For Mobile’ every year since, oh, about 1863?

This seems to have been driven by hugely bullish forecasts from various analysts over the past decade, and the desire among investors to get this message out to market in order to Make Things Happen. Yet mobile marketing has never been the big story, for any number of reasons.

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Why online PR and SEO go hand in hand

Once you’ve optimised your website copy, you’ll find that the most important part of optimisation happens off the page – where links from external sites back to yours play a vital role in telling Google and other search engines how important your site really is.

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Apple UK site slip-up sets tongues wagging

A product listing that appeared and was hastily removed from Apple's UK website has whet observers' appetites for a forthcoming hike in processor speeds.

Searches for Mac Pro machines on the Apple Store on Monday revealed a listing stating: "Now quad-core or 8-core processing power".

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Online banking fraud on the rise

Online fraud figures released yesterday by APACS, the UK payments association, show a 44% rise in online banking fraud last year.

Offline credit card fraud at UK retailers fell by 47% to a total of £72.1m, from 2005's figure of £135.9m, thanks largely to the introduction of chip and pin.

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comScore metrics re-jigged to acknowledge AJAX

Web stats auditor comScore has introduced a new 'visits' metric to augment its 'page views' tracking after conceding its previous system unfairly represented Yahoo!

Yahoo! protested in December after comScore data placed it behind MySpace for pages viewed. Yahoo!'s increasing use of AJAX means users create fewer page views because tasks can be completed without reloading pages.

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AOL pulls out of TradeDoubler bid

AOL has pulled out of its $900m takeover bid for TradeDoubler after failing to gain the necessary level of support from the affiliate marketing group’s shareholders.

The internet group’s offer, made in January, relied on it gaining at least 90% of TradeDoubler’s equity, but was rejected by investors representing around 20% of the Swedish company’s capital. The approval deadline passed on March 14.

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Slacker launches web radio service

A new web radio service called Slacker has launched in beta today. When it unveils its associated music player later this year, it will aim to make internet radio portable and even compete with the mighty iPod.

Slacker has bagged $13.5m (£7m) in funding from Sevin Rosen, Austin Ventures and Mission Ventures, and its team includes Dennis Mudd, who was previously CEO at Musicmatch.

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Microsoft clamps down on UK cybersquatters

Microsoft has performed a clean-up of dodgy domains in the UK, taking action against several companies it says have earned illegal PPC revenues by registering URLs with misspelled variations of its brands.

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Comic Relief taps social media campaign

The organisers behind this year's Red Nose Day have launched the charity's biggest ever assault designed to engage and communicate using social media tools.

Comic Relief is running promotions on Bebo for a "Big Bebo Takeover", encouraging users to design a red homepage for the social networking site this coming Friday.

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Interview: Persuasion guru BJ Fogg

BJ Fogg directs research and design at Stanford University's Persuasive Technology Lab , and is pretty much The Don of captology - the study of how computers can be used to influence people's behaviour.

We asked him a few questions about how internet marketers could be using persuasion techniques more effectively, as well as some of the more scary implications for individual web users.

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