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Blog

Internet crime feared more than burglary in the UK

A recent government study has shown that many people are put off from using the internet because they are wary of being targeted by hackers and identity thieves. 

The government’s Get Safe Online study has revealed that more people are afraid of becoming the victims of cyber crime than they are of being burgled or mugged. 

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Digg disables pay-per-vote service

Digg has clamped down on a new service which claims to allow publishers to manipulate ratings on the social bookmarking site.

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Web overtakes print media consumption in Europe

European consumers are now spending more time online than reading newspapers and magazines, according to a new study.

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Battle for YouTube commences - Google vs News Corp?

Michael Arrington has reported a rumour that Google “may be in the final stages” of a US$1.6 billion deal for video sharing behemoth YouTube.

If the rumour is true and the deal goes through it could be another coup for Google, though it might yet turn out to be a big headache for the search giant, as YouTube has some significant issues with regards to copyright and content control.

Nonetheless, YouTube is now a real A-list website among the world's internet users and surely it is just a matter of time before the founders accept an offer. The mooted valuation reflects the company's meteoric growth.

Google, for obvious reasons, told us that it couldn't comment on the rumour either way, as is company policy. YouTube is being reported as keeping schtum too.

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Wow, we won two AOP Awards...

On Wednesday night we attended the AOP Awards dinner, having been nominated in two categories, neither of which we remotely expected to win. But thanks to the fantastic skills of the judging panel, and to our complete astonishment, we won both of them.

E-consultancy won the awards for Online Publisher 2006 and also Editorial Team 2006, both in the business category.

Ashley and Matt from E-consultancy collect the second award

We are still feeling all warm and fuzzy as a result, although that might have something to do with our fiendish celebrations...

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New email metrics released, personalisation worth the effort

US email marketing company MailerMailer released its Email Marketing Metrics Report this week, revealing practices to help businesses increase returns from their email campaigns.

Key factors highlighted in the report include the use of shorter subject lines, personalisation of emails, and targeted, well-managed lists. Campaigns using these strategies achieved higher then average open and click rates.

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SEMPO's Gord Hotchkiss predicts 'search showdown'

Gord Hotchkiss, chair of search marketing association SEMPO, is bullish about the industry's prospects, saying 2007 will be a "watershed year" for localised advertising and that various other revenue channels will drive growth.

But in an exclusive interview, he also points to challenges facing the sector, including the lack of transparency over click fraud and an upcoming "showdown" between consumers and advertisers over search data.

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Myspace sees shift to over-35s

More than 50% of Myspace’s US visitors are now over 35 years of age, according to a report that shows the site’s appeal to older internet users is increasing as its mainstream popularity grows.

The research, by comScore Media Metrix, shows the site’s teenage visitors form a much lower percentage of its audience compared to last year, while over four in ten Myspace users are now between the ages of 35 and 54.

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Skype founders to compete with YouTube

Skype founders Janus Friis and Niklas Zennstrom are working on a secretive project which will see them compete with YouTube in the online video market.

The website, currently under the working title of the Venice Project, will aim to combine the video sharing of YouTube with the added attraction of professionally produced TV and video content.

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Bebo closes gap on eBay in UK

Social networking site Bebo could be set to take over from eBay as the UK’s most searched for site, according to a study by Hitwise .

The analyst group says the number of UK web searches for 'Bebo' has tripled in the past six months and risen by 17.6% in the past quarter alone.

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Russians get eight years for online bookie attacks

Three Russian hackers accused of attacking British online casinos and bookies have been handed hefty prison sentences and fines, according to local news agency RIA Novosti.

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Google launches SearchMash.com

Google has recently released a new search site called SearchMash.com. Although there isn’t a Google logo in sight, a quick look at the privacy policy reveals that the site is well and truly owned by Google Inc.

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