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Chevrolet and Doritos will buck the trend during the commercial breaks for the Super Bowl on February 4, airing advertisements produced or influenced by their customers.
Google has begun placing advertisements inside clips on its Google Video upload site.
The video of a recent episode of the Charlie Rose show, a programme from the PBS network, is among the first to feature embedded ads that interrupt the clip being watched.
LinkedIn, the web network for professional reputations, has launched a new question-and-answer service for its registered business folk.
Yahoo! had been providing search advertising for MIVA since 2001 but this will end as of January 27, when MIVA will begin a new two year deal with Google.
Brands creating a presence in Second Life will shortly be offered measurement tools to monitor the effectiveness of their in-world investments.
The Electric Sheep Company, a US-based agency which has developed Second Life properties for firms such as Reuters and Starwood Hotels, has started to distribute software that allows marketers to track footfall at their virtual sites.
Online retailers have had a more successful Christmas than their high street counterparts, with IMRG reporting that high street sales are down , and online sales up by between 40 and 50% compared to 2005.
Larger internet retailers like Tesco and Amazon seem to have enjoyed a particularly successful Christmas period, with both setting records for online sales.
The acquisition would have given the company an analytics platform to allow tracking of blog sites and its paid-for blog posts, as well as Performancing’s recruitment site, Performancing Exchange.
Feed management service Feedburner has rolled out a new website statistics package following its acquisition of blog tracking service BlogBeat.
While Feedburner previously only offered metrics on subscribers' RSS feeds and clicks to corresponding pages on the main site, the integration of the new features allows publishers to tackle the thorny problem of marrying stats for both web and feed views.
uSuggest is a social shopping site that allows its users to earn commission by reviewing, tagging and recommending products displayed on the site.
Users can tag and recommend products on the site, or add a link to their blogs, and earn commission on any sales the generated by these links. On the face of it, it looks a good way for bloggers to earn some cash.
The popularity of two of Google's key Web 2.0-style applications has overtaken those of rival portals in recent weeks, according to the latest data.
Google Calendar last week overtook MSN's competing offering and is due to beat even Yahoo!'s sector-leading calendar in the next couple of months, after the Mountain View outfit's schedule tool surged in popularity, Hitwise statistics show.
Britain's biggest commercial broadcaster today announced it has hired a new broadband managing director in Annelies van den Belt, who previously led a digital convergence strategy as the Telegraph's new media director and took the paper to a new multimedia headquarters.