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Panorama highlights need for brands to monitor placements

The problems with network buying exposed by Panorama last night have been around for as long as people have been buying adverts.

However, advertisers can still benefit from blind buying thanks to IASH and improved third party ad serving.

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iCrossing acquires web development agency

Digital marketing agency iCrossing has bought Proxicom, a US web development firm that has created sites for firms including Toyota, Epson and Dupont.

The acquisition will make iCrossing the largest private global digital agency, with 550 employees in the US and UK.

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Match.com launches new mobile service

Online dating giant Match.com has launched a new version of its service for mobile users.

The MatchMobile service, provided by Trilibis Mobile, allows users to search through profiles and send and receive text messages when they peak the interest of another member.

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Wikia acquires Grub for open source search project

Wikia, the company led by Wikipedia founder Jimmy Wales, has acquired Grub, a distributed crawling service that will be used to build an index for its Search Wikia project.

Grub, previously owned by LookSmart, has been released  under an open source licence for the first time in four years. It uses volunteers' idle computing resources to contribute to the project.

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Another Facebook ad network launches

One of the most popular Facebook widget developers, RockYou, is to launch its own ad network on the site.

RockYou has some of the most popular apps on the social network, providing slide shows for users, and is aiming to tap into its success by making money from advertisers.

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Xbox is most searched for console in the US

Xbox 360 Microsoft's Xbox 360 has overtaken the Wii as the most searched for games console in the US, according to figures from Hitwise.

The research group's Bill Tancer said the increase in searches was down to a combination of factors - hype about new games, rumours of a drop in prices, as well as 'red ring of death' issues.

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Huge value in ad overlap - aQuantive study

A new study from aQuantive's Atlas Institute has looked at the effects of running ads across multiple publishers, portals and ad networks, and found that this can have a positive effect on conversions.

The study (PDF), (via Google's CPG Blog) found that users that are reached across many sites tend to be more avid media consumers, and are often responsible for the majority of conversions.

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New ad company looks to tap into Facebook user data

Lookery is a new company that's launching an ad network targeted at Facebook applications, helping advertisers reach the social network's 32m users.

It is the brainchild of Scott Rafer, an entrepreneur whose last venture was MyBlogLog, sold to Yahoo! in January for $10m (£5m). He has launched Lookery in conjunction with Compete co-founder David Cancel.

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Yahoo! offers tips on landing pages

Michael Mattis has offered e-commerce companies some tips for optimising landing pages on Yahoo!'s Search Marketing Blog.

Around half of all purchases online are preceded by a search, so making the most of your landing pages is clearly important. Here's a selection of Michael's tips...

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Virgin Media to launch sports site

Virgin Media is planning to launch a sports portal on Monday, offering streamed football highlights free of charge to its users.

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Microsoft acquires online ad exchange

The recent flurry of consolidation in the online ad space has continued with news that Microsoft is purchasing display ad exchange AdECN.

AdECN operates a virtual marketplace for display advertising, similar to the Right Media exchange acquired by Yahoo! earlier this year. It will also compete with the exchange set to be launched by Google through its purchase of adserving company Doubleclick. 

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Retailers failing to respond to customer opt-ins

Far too many online retailers in the US and UK are failing to send a response to opt-in requests on their websites, according to a retail email study by Silverpop.

Silverpop, which surveyed 100 US and 50 UK retailers, found that a third of retailers don't bother sending confirmation/courtesy emails.

Of those that did, UK firms did better, sending a personalised response 60% of the time, compared to 34% for the US. Yet clearly there's plenty of room for improvement on both sides of the pond.

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