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Opinion piece by Douglas M. Smith
Recently, I sat in a meeting with the Chairman of a well-known entertainment brand, which few would label as being the most advanced company in terms of online marketing.
Being able to present to any major company Chairman is in itself, a clear sign of the shifting corporate priorities towards digital related marketing techniques...
One in 10 posts on new blogging service Vox are the result of prompts from owner Six Apart.
Mena Trott, co-founder of the blogging software provider best known for Movable Type, told the Le Web 3 conference here in Paris that the new service's Question of the Day feature encouraged users to write blog posts when their creativity was running on empty.
Despite a raft of headlines about its potential as a shopping environment in recent months, Second Life creator Linden Labs has conceded that few of its resident stores are yet making fortunes in the virtual world.
"Most of the brands that have come in have not created a strong enough presence to create a significant business for them at this moment in time," Linden Labs marketing director Glenn Fisher told the Le Web 3 conference in Paris this afternoon.
Wikia , the commercial offshoot of Wikipedia, has launched a range of free tools for bloggers and publishers that want to build collaborative features into their sites.
The service, called OpenServing, will offer free software, content and hosting to its subscribers, who can also keep all of the advertising revenues they generate from the apps they develop.
It seems that, when they came to designing an IE7 promo page, Google couldn't be bothered to start from scratch, and produced a page that looks remarkably similar to Yahoo's.
Business social networking service OpenBC, a Teutonic version of LinkedIn, has announced that it has raised €35.7 million in an IPO. Its market cap is about €157 million.
OpenBC, which is rebranding as Xing, has around 1.5 million members, and was able to boost its revenues year-on-year from €1.6 million to just under €6 million at the end of the last fiscal year.
A candidate in the French presidential race has proposed a social "revolution" founded on free, open source software.
Francois Bayrou, leader of the centrist Union for French Democracy (UDF), spoke of his appreciation for wikis and said he wants to create "a society based on shared culture, science and knowledge".
Mi-Xfm, as it is called, will feature four different music genres; Chill, Loud, X-list and Hits; and will be sponsored by Microsoft’s Xbox 360.
The American Express Retail Monitor has found that, as shoppers become more clued up about the products they are buying, retailers have realised the importance of providing product information.
The survey found that 85% of retailers view the provision of product information as a key factor in attracting the kind of consumers who now demand comprehensive product information before making a purchase.
All of which sounds a lot like common sense, yet we all know that many etail sites still fail in this area.
The comparison engines sector has enjoyed strong growth in recent years, buoyed by sharp increases in the number of web users and the level of online researching before purchase.
However, to maintain their level of progress, it is clear that shopping comparison sites are facing major challenges to keep both consumers and merchants happy.