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Research by 360i and SearchIgnite will make interesting reading for search marketers who want to build their understanding of how consumers are interacting with organic and paid search listings before converting.
Coke’s announcement of a partnership with Apple’s iTunes yesterday has received a show of support from one unlikely source: Wippit, the UK’s second largest music download site.
An email sent out by the firm said it welcomed the Coke and iTunes promotion, arguing that it will drive more people to its service.
T-Mobile has started offering its pre-pay customers web access from their mobiles for a maximum of £1 a day.
Search engines including Google, Yahoo and MSN have teamed up with The US’ Interactive Advertising Bureau (IAB) to develop ways of better measuring click fraud, according to the Associated Press .
Set to be announced later today, the initiative will attempt to develop guidelines that would introduce more accountability into PPC advertising.
More than 50% of UK adults made an online purchase with their credit or debit cards last year, according to new research .
Payments association Apacs says 25 million adults (52% of all adults and 74% of internet users) bought goods online during 2005, an 11% rise over the previous year.
YouTube has overtaken Myspace and risen to the top of the community website league, according to new research.
The study, compiled by internet analysts Alexa and covered in The Guardian, shows that the video-sharing portal has taken a 3.9% share of global internet visits a day, compared with 3.35% for News Corp’s social networking site.
Former BetonSports chief executive David Carruthers pleaded not guilty in his illegal gambling trial yesterday.
The 48-year-old, arrested two weeks ago in Texas and subsequently fired by the web gaming firm, is now being held in custody until negotiations over his bail arrangements are complete.
Tony Blair took some time out from Middle Eastern politics on Sunday to pay a visit to Silicon Valley’s brightest and best.
Hopefully the PM will have left with some ideas about how to create an environment in which dotcom and tech start-ups can flourish here in the UK.