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Nokia has announced the launch of a new advertising platform that allows marketers to plan and manage ad campaigns across a wide number of mobile phone configurations.
The Nokia Ad Service aggregates several mobile web publishers, including nokia.mobi, that can be sold to advertisers as ad space in a single package.
London-based blog agency Splashpress has acquired web video tutorial site Tubetorial as it continues to augment its blog community offerings.
As well as snapping up Tubetorial from social media marketer Brian Clark of Copyblogger for an undisclosed sum (likely to be small), Splashpress also acquired the popular Cutline WordPress theme, produced by Clark's Tubetorial partner, designer Chris Pearson.
After a long day in meetings across London with some of our key agency clients, I’ve been reminded how much email marketing is done in a rush.
Timelines are tight, and agencies' clients can be very demanding. As I write this, I’m returning to Oxford on the train with a grumbling stomach, a victim of a packed schedule and over-running meetings.
Large media firms are starting to experiment with massively multi-player online games (MMOs) in a big way, according to a panel at the Game Developers Conference in San Francisco.
However, brands have also been told to expect setbacks if they try to emulate the success of games such as World of Warcraft (WoW).
Yahoo!'s new Panama advertising platform is showing some early signs of improved click-through rates, according to figures from SearchIgnite.
The search company reported that CTR had improved since the launch of the system, while cost per click had remained constant. Since Q406, average CTR on Yahoo! has risen from 2% to 2.5% among SearchIgnite's clients.
Growing internet usage will boost global internet advertising revenue to $81.1bn (£41.9bn) by 2011, according to new research from Piper Jaffray & Co.
The figure is more optimistic than a report by PricewaterhouseCoopers last year, which predicted that internet ad revenue would reach $51.6bn in 2010, based on an annual growth rate of 18.1%. Piper Jaffray's report predicts growth of 21%.
Confirming the tie-up this afternoon, Reuters said financial terms of the deal were not disclosed, though earlier reports indicated the partnership would last two years. Google will also supply search functionality to the site later this year.
The UK government could turn to mobile marketing technologies in an effort to get on top of immigration control.
Among measures proposed by the Home Office, visitors to the country would receive a text message reminding them when their visa is due to expire.
Royalty rates for music played via internet radio services could be set to triple, if the Recording Industry Association of America (RIAA) gets its way.
The US Copyright Royalty Board (CRB) has endorsed a plan by the RIAA to retroactively raise the fees Internet radio broadcasters must pay to stream music.
TripAdvisor is proof that Web 2.0 isn't particularly new - the seven-year old travel website is based around user-generated content and has a thriving community.
We sat down with Marc Charron, TripAdvisor's European managing director, to discuss the company's past, present and future.
Eons, which bills itself as a social network for the over-50s, has raised $22m (£11.4m) in its second round of funding.
The Boston-based firm has raised the cash from an investor group led by Charles River Ventures. Also involved were new investors Intel Capital and Humana, along General Catalyst Partners and Sequoia Capital, which had invested previously.