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Blog

Reddit acquired by Condé Nast, to join Wired Digital

Conde Nast buys RedditSocial media site Reddit has been bought by Wired publisher Condé Nast for an undisclosed sum, with TechCrunch again breaking the rumour. Reddit has itself just confirmed the news.

Reddit, which enables users to suggest and rank stories, is a user-generated news aggregator, with stories rising to the top based on popularity, rather like competitor Digg.

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Email marketers must look beyond CTR and open rates

A key takeaway from E-consultancy's Email Marketing Roundtable last week was the growing need for marketers to look beyond traditional email success metrics when looking at their email strategy.

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UK property search engine Zoomf plans Q1 launch

Zoomf to launch in Q1 2007Zoomf.com, a property search engine backed by UK tech start-up Arclight Media Technology , is planning to go live early next year.

Currently in beta, Zoomf is aiming to officially launch in Q1 2007, offering property listings in London before expanding its coverage to the rest of the UK and abroad.

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BBC could make millions from online ads

The BBC could make up to £105 million from online advertising on its BBC Worldwide web services, according to a strategy report from Accenture.

The Guardian reports that the BBC is considering bringing in ad revenue from overseas viewers of its website, though BBC staff have previously voiced their opposition to online advertising.

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Google buys wiki tool developer Jotspot

Jotspot acquired by GoogleGoogle has today acquired Jotspot, a three year old California-based company which develops platforms for building wiki-based applications.

Wikis, popularised by the online encyclopedia Wikipedia, are platforms for user-generated content. Users can create, modify and even delete information, to build up pages, in a structured format.

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Ellen Siminoff on Panama and paid search

Ellen Siminoff is the CEO of search advertising agency Efficient Frontier, having previously been part of the founding executive team at Yahoo!

Efficient Frontier applies mathematical models developed on Wall Street to calculate the best keyword prices and positioning advertisers should go for, and now manages over $250m in media spend.

Having recently launched an office in the UK, she talked to us about the company's plans to expand globally and into new areas of online advertising.

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Pluck to close its RSS reader

Pluck to close... Pluck, the two year old Texas-based social media company, has announced that it’s planning to shut off its RSS reader product line to focus into other business areas.

A notice on Pluck’s website advises that its RSS readers for Internet Explorer, FireFox and Pluck's web edition will be discontinued from January 7th, 2007. Subscribers will have two months to export their subscriptions to other readers.

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Top ten viral marketing mistakes

Entertainment marketing outfit AzACreations has come out with a ‘How To’ guide on advergaming – not a new area but one in which campaigns still see widely varying degrees of success.

The report provides some useful tips on how to make the games themselves grab users’ attention. These include: setting targets for players, clear rules, allowing feedback, and enabling in-game characters to grow and develop.

It also offers ten reasons why viral campaigns fail, which we'll list after the jump...

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The Search Debate: media agencies vs. search specialists?

A recent New Media Age cover story titled “Search agencies feel the heat as media agencies muscle in”, which outlines recent big account wins by media agencies (like Carat Digital, Diffiniti etc.) at the expense of specialist search agencies, has excited much debate.

So which is right? Why would you go with a media agency, or a search specialist? Is paid search just a media buy, or something more?

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Blogging tips from John Battelle of Federated Media

Michael Zhang at Folksonomy has a great interview with John Battelle of Federated Media, in which he shares his tips for bloggers.

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Christmas shoppers WON'T cost UK businesses £7 billion

Employment experts suggest that the cost to business of employees surfing the net for their Christmas shopping on company time could be £7 billion this year, although frankly this research is somewhat misleading.

The prediction comes from the Employment Law Advisory Service (ELAS), which advises employers to lay down rules for staff to minimise the risk of losing hours to internet shopping.

All things considered, this sounds a bit Orwellian for our liking. But first, let's look more at this ELAS research...

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Accessibility - are 'trustmarks' the answer?

Accessibility group Segala’s recently-launched partner programme has been adopted by a number of agencies in recent weeks, which can now award ‘trustmarks’ to accessible websites.

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