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Research carried out for our 2006 Web Analytics Buyer’s Guide has highlighted the major impact that the Google Analytics launch has had in terms of driving the marketplace forward and shaping the sector.
Retailers are continuing to turn their backs on Google Checkout because of fears that they will be relinquishing ownership of their customers to the search giant, according to research published by the analyst house Piper Jaffray.
We are often asked what are benchmark results for email marketing in terms of open rates, click rates and subsequent buy / register rates.
To keep it easy I've developed the 3-2-1 rule of thumb.
Six hours after announcing the Lemon Studios Summer Party and we have had almost 300 people register to attend, proving that the internet industry here in London is as eager as ever to, erm, drink mojitos.
The Guardian reports that Yahoo is close to a deal with Orange to provide search services to the mobile operator’s subscribers.
The agreement, following a similar deal with 3, would be a boost for the portal in its battle for mobile search users against Google.
Online communities such as Myspace are becoming a major target for spyware creators, security company Webroot has warned.
The group says spyware infection rates have returned to 2004 peak levels as cyber criminals focus on new distribution channels such as social networking sites.
Google is facing its third and probably not its last court appearance this year over click fraud, after the filing of a new class action lawsuit in Pennsylvania.
Samuel Lassoff, the owner of two US websites, has accused the search giant of exposing publishers to click fraud through a breach of contract, negligence, unjust enrichment and unfair business practices.