French online ad market catching up

Growing mobile internet uptake and use of rich media is helping to boost the online ad market across the Channel in France, according to a new report by eMarketer.

While the report says French firms have been relatively slow to advertise and market online, it estimates that the country’s online ad market will grow more than 34% this year, and total more than $4bn by 2011.


Web 2.0 isn’t a ‘bubble’, won’t burst

John Dvorak at PCMag has written a truly crazy article called ‘Bubble 2.0 coming soon’, which contains some truly ludicrous statements that are so far wide of the mark that I’m currently finding it difficult to breathe properly.

It might be linkbait but hey, here's the link, and it is well worth a read. My contrarian response comes after the jump...


Majority of magazine website users access content online only

A majority of visitors to websites of monthly magazines in the US are accessing the content online rather than paying for a copy, according to a survey by Nielsen//NetRatings and MRI.

An average of 83% of visitors to the sites of the 23 high circulation monthlies that were featured in the study did not read the magazine offline.


E-consultancy announces internet industry party...

It’s officially summer, despite the dodgy weather, which means it’s time once again for our annual summer party!


The date for your diary is Wednesday 15th August and the venue is in Clerkenwell, in central London. More details to be announced in due course.

E-consultancy lives in Lemon Studios, alongside a bunch of other internet businesses, which is why this is known as the Lemon Studios Summer Party. It promises to be a fun night...


Disney buys kids' virtual world for $700m

Club Penguin, the children's virtual world, has been acquired by Disney in a deal worth up to $700m (£344.5m).

The media giant will pay $350m upfront for the fast growing site - which had reportedly been a $500m target for Sony.


Amazon to launch PayPal rival?

Etailing giant Amazon is reportedly close to launching an online payment system to rival Google Checkout and eBay’s PayPal.

TechCrunch reports that the move would extend the etailer’s existing Amazon Payments service, which is used by third party sellers on its site.


Etailers hit by payment outage

Thousands of online and mail order retailers have been hit by technical problems at payment service provider Protx.

The BBC reports that sites were left unable to receive payments today after an upgrade at the company went wrong.


Google cautious over behavioural targeting

Google has publicly ruled out a more extensive move into behavioural targeting of web users, despite the potential uplift it would give to its online ad clients.

Speaking yesterday, Susan Wojcicki, Google’s vice president of product management for advertising, was adamant that the company would use no more than a surfer's single search session to target its ads.


Website optimisation - less can be more

In the same way as more instruments don’t necessarily make a better tune or more words a better poem; when it comes to creating effective website pages, less is often more.


Report shows effect of online ads on offline behaviour

A new study by Yahoo has looked at the effect of online advertising on consumer shopping patterns offline, finding that online ads can increase the number of offline buyers, as well as their average spend.

The study (pdf) used around 175,000 panelists, looking at the effect of search marketing and display advertising on consumers' offline shopping behaviour between April 2006 and January 2007.


US online retail sales rise again

US online consumer spending picked up in the second quarter of the year, reaching a total of $27.2bn (£13.4bn), an increase of 23% on the same period last year, according to comScore.

The figure of $27.2bn is for non travel e-commerce - the online travel market was worth $20.3bn (£10bn) in Q2, an increase of 14%. Total e-commerce spending for the first half of 2007 was $95bn (£47bn).


Launching a Facebook widget: dos and don'ts

Thousands of applications have been created on Facebook’s open platform since the social network opened up to developers earlier this year. But launching one, and generating interest, is not necessarily easy.

‘Attitudinal matching’ company Synature is one UK firm that has already taken the plunge, launching a version of its qubox software that allows Facebook members to search for like-minded people on the site, as well as potentially becoming a platform for targeted advertising. Here, John Woods, its CEO, talks about the challenges the company faced, and why he thinks the API can be a significant opportunity for brands.

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