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The rise of social networking sites and citizen journalism has been a wonderful breath of fresh air, connecting people and ideas as well as shifting the balance of power away from established institutions back to individuals whose voices are now more likely to be heard .
It's still early days but things are definitely hotting up in the battle of the online checkouts.
Following up from the d.Construct post yesterday, I wanted to talk about the apparent obsession with social software at the moment, and to ask for comments on why you think it’s so. Seriously, there are so many other things that can be done!
Traditional media companies are increasing their share of online advertising budgets at the expense of big internet players such as Yahoo! and Google, according to research by New York-based private equity firm Veronis Suhler Stevenson (VSS).
Dogster Inc., formed at the start of 2004, said the new cash would be used to expand the sites’ features and workforce, as well as to launch sites focusing on other animals.
Investments on deliverability should be driven by sensible, well thought-out commercial reasoning rather than by ‘scare’ stories in the industry press.
With more 'toys' in the lab, Google could soon know what we listen to, as well as all the other information they can track (searches, clicks etc).
Will this become the ultimate marketing tool or the ultimate privacy nightmare?
BT has teamed up with American group Podshow to launch a UK version of the popular aggregation service for user generated content.
The site – an interesting link between social networking sites and traditional TV programming - provides a platform for individuals, record companies and media outlets to post and edit audio and visual content online.
Google has added interactive content from the Discovery Channel and other providers to popular geospatial software Google Earth.
The overlays can be accessed by clicking a box in the software's sidebar, and support videos, photos, RSS feeds and blogs.
The move comes after WPP and LiveWorld formed a joint venture in July, with both firms saying they have seen growing demand for marketing services focusing on online communities.
If you’re watching the Web 2.0 scene in the UK then you might be interested in some thoughts on the annual d.Construct conference I attended last Friday.
ValueClick announced today that it has completed the integration of its vcmedia and Fastclick online advertising networks, creating a network with 59% reach among UK internet users.
The announcement, which follows the purchase of the US network Fastclick a year ago, is significant because it demonstrates the increasing competition in the ad networks space and the importance of reach as a selling point for the major players.