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Blog

PR bloggers stand up and be counted

My eyebrow raised this week when I read PR Week editor Danny Rogers' assertion in MediaGuardian: "There's a real lack of good PR blogs in the UK at the moment."

"Shurely shome mishtake," I thought, as the UK has a growing crop of decent online journals dedicated to analysing the increasing impact of new communications methods on corporate communications, marketing and media.

2 comments

RSS strategy - full-text vs partial-text, round 2

In an article about RSS earlier this week I explained that there is no single rule of thumb when it comes to your RSS strategy.

A number of experts have suggested that the only sensible way to embrace RSS as an organisation is to launch full-text feeds, allowing RSS subscribers to read the whole story (or other message) within their RSS feed reader.

Yes, full-text is the first rule of RSS. But rules are there to be broken. Full-text simply doesn’t work for everybody, for a number of reasons.

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Getting creative with SEO tactics

Increasingly it is common knowledge on how to do best practice search engine optimisation. That doesn't make it easy, but it does mean you'll need to start thinking more creatively to keep a competitive edge.

So outside your standard SEO best practice, what more creative tactics might you use?

4 comments

Online PR - Capitalisation Is Fine, But CAPS LOCK ISN’T

Online PR is something all companies should be doing, but too many PR professionals aren’t bothering to use the web in the right way. The rules have changed, people. And they’ve changed for some very good reasons…

4 comments

Guardian to publish news to web before the printed version

According to an article in today's MediaGuardian by Kim Fletcher, as of tomorrow (Tue 12 June), the Guardian will publish stories first to the web, "ending the primacy of the printed newspaper".  

 The newspaper industry seems to be agonising over such decisions and this is no doubt a 'ground-breaking' innovation for them. But isn't this as obvious as was the need for a format of newspaper you could actually read on the train (Berliner format blah blah)...?

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Google's Smart Pricing - how's it working for you?

In the past people have commented that their ROI from clicks from Google's Adsense content network didn't match performance from Google search-referred clicks.

Smart Pricing, a click-discounting system for AdSense, was meant to help address this - so how's it working out?

1 comment

Starting out with an RSS strategy

RSS is an alien concept to many marketers, so RSS strategy is pretty much off the radar for the vast majority. The trouble is, there are mixed messages being sent out by the experts, so it is hard to know where to start.

It is just like usability. Jakob Nielsen believes in a rules-based approach. Jared Spool does not. So who do you trust?

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Digg.com to broaden scope, redesign in the works

Digg.com founder Kevin Rose has unveiled plans to expand the social news aggregator into other vertical sectors, such as politics and entertainment.

Kevin explained to attendees at a recent eBay Developer’s Conference a big redesign is in the offing, which will allow Team Digg to broaden the scope of the website beyond technology. Watch out Yahoo! News…

2 comments

Scoble leaves Microsoft, joins Valley startup

Robert Scoble, aka The Best Known Corporate Blogger In The World, has decided it is time to quit the day job by leaving Microsoft to join a Valley-based startup called PodTech.net.

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Counting the cost of bad customer experience

One lost book, one disgruntled customer and a potential million dollar legal fee for Amazon - it's the latest in a series of morality tales showing how e-commerce companies can be hit where it hurts most due to bad customer experience.

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Search Box E-Commerce Design Pattern

How difficult can it be? It's only a text box and a button, after all.

It is, however, its very simplicity that makes the search box such a great example of the power of design patterns.

What can go wrong when we design a search box (what are the antipatterns)? What are the key elements of best practice in the design of a search box that enable us to avoid these pitfalls? And how many e-commerce search boxes comply with all aspects of the design pattern that we've just developed? For something so apparently simple, it comes as a bit of a surprise that the answer to that last question is none!

6 comments

E-Commerce Design Patterns – who needs them?

E-Commerce directors? E-commerce managers/team-leaders? E-commerce team members? Consultants/agencies? Online shoppers? Or how about all of them?

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