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Large media firms are starting to experiment with massively multi-player online games (MMOs) in a big way, according to a panel at the Game Developers Conference in San Francisco.
However, brands have also been told to expect setbacks if they try to emulate the success of games such as World of Warcraft (WoW).
Yahoo!'s new Panama advertising platform is showing some early signs of improved click-through rates, according to figures from SearchIgnite.
The search company reported that CTR had improved since the launch of the system, while cost per click had remained constant. Since Q406, average CTR on Yahoo! has risen from 2% to 2.5% among SearchIgnite's clients.
Growing internet usage will boost global internet advertising revenue to $81.1bn (£41.9bn) by 2011, according to new research from Piper Jaffray & Co.
The figure is more optimistic than a report by PricewaterhouseCoopers last year, which predicted that internet ad revenue would reach $51.6bn in 2010, based on an annual growth rate of 18.1%. Piper Jaffray's report predicts growth of 21%.
Confirming the tie-up this afternoon, Reuters said financial terms of the deal were not disclosed, though earlier reports indicated the partnership would last two years. Google will also supply search functionality to the site later this year.
The UK government could turn to mobile marketing technologies in an effort to get on top of immigration control.
Among measures proposed by the Home Office, visitors to the country would receive a text message reminding them when their visa is due to expire.
Royalty rates for music played via internet radio services could be set to triple, if the Recording Industry Association of America (RIAA) gets its way.
The US Copyright Royalty Board (CRB) has endorsed a plan by the RIAA to retroactively raise the fees Internet radio broadcasters must pay to stream music.
TripAdvisor is proof that Web 2.0 isn't particularly new - the seven-year old travel website is based around user-generated content and has a thriving community.
We sat down with Marc Charron, TripAdvisor's European managing director, to discuss the company's past, present and future.
Eons, which bills itself as a social network for the over-50s, has raised $22m (£11.4m) in its second round of funding.
The Boston-based firm has raised the cash from an investor group led by Charles River Ventures. Also involved were new investors Intel Capital and Humana, along General Catalyst Partners and Sequoia Capital, which had invested previously.
Last week at the Retail Week Conference , I was so pleased I wasn’t in the corrugated roofing business, because no-one was talking about it. Everyone, on the other hand, was talking about multi-channel retailing - and it was great.
From the opening remarks to the close, a gruelling 33 hours later, e-commerce, its impact on retailers and on the high street was the main talk of the auditorium, the breakout sessions and the coffee queue.
Dharmesh Shah at Small Business Hub has pulled together some handy tips on how to search Google like a pro.
Rather than simply typing in a couple of keywords and refining them to find what you're looking for, he points to a number of ways to search Google more accurately.
Mpire, a shopping comparison site which searches for best deals from Amazon, eBay, Yahoo and other sites, has launched an 'experimental' visual shopping site.
Shopwave is the first project from Mpire Labs, which Mpire calls its 'little work area for experimenting with new ideas' , and is a Flash based application for browsing through goods.