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A survey of digital agencies reveals that website launches are delayed by as much as three months because content isn’t ready or suitable.
Priorities cited for website projects were design (75%), development (55%) and search engine optimisation (65%), with only 10% of agencies questioned saying website content was top of their agenda.
Online casino and poker firm PartyGaming has branched out into bookmaking with the £70 million purchase of Gamebookers.
The deal will see PartyGaming paying Gamebookers' owner, Isle of Man-based Trident Gaming, £55 million on completion and £15 million in 18 months' time.
There comes a time in every startup's life when you ask whether your bright idea will be stolen / pillaged / destroyed by a much larger 800–pound gorilla – where all you have effectively done is illustrate the potential of a market, enough at least for the gorilla to decide that he wants to eat, shoot and then possibly leave.
More evidence of irregularities in the registration of .eu domain names has been uncovered in a study by internet monitoring group Ipwalk.
The research, which comes after the suspension of over 70,000 names by the .eu watchdog, shows a "very high" number of registrations in certain countries with smaller populations and lower internet uptake.
Research by 360i and SearchIgnite will make interesting reading for search marketers who want to build their understanding of how consumers are interacting with organic and paid search listings before converting.
Coke’s announcement of a partnership with Apple’s iTunes yesterday has received a show of support from one unlikely source: Wippit, the UK’s second largest music download site.
An email sent out by the firm said it welcomed the Coke and iTunes promotion, arguing that it will drive more people to its service.
T-Mobile has started offering its pre-pay customers web access from their mobiles for a maximum of £1 a day.
Search engines including Google, Yahoo and MSN have teamed up with The US’ Interactive Advertising Bureau (IAB) to develop ways of better measuring click fraud, according to the Associated Press .
Set to be announced later today, the initiative will attempt to develop guidelines that would introduce more accountability into PPC advertising.
More than 50% of UK adults made an online purchase with their credit or debit cards last year, according to new research .
Payments association Apacs says 25 million adults (52% of all adults and 74% of internet users) bought goods online during 2005, an 11% rise over the previous year.