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You can win a short-term bidding battle on paid search networks like Google Adwords by being smarter than your competitor. But you may not be able to win the longer-term war – that may be out of your control.
Quality-based bidding systems help with bidding wars since there is less transparency on prices bid and they give alternative ways for you to win.
So for quality-based networks, your position will be boosted if you follow any or all of the following techniques...
Google’s shares reached the $500 mark on Tuesday, the highest point since the company went public in April 2004, when he shares were priced at $85.
Stockreply believes the shares will reach the $1,000 mark, and speculates when that mark might be reached...
Flickr has spotted a new revenue stream via the launch of its camera finder service, which displays the most popular cameras used on the photo sharing site.
Flickr is using the data from photos uploaded to the site to display the most popular makes of cameras and camera phones.
A new report has looked into the performance of the top 28 UK retailers as measured by traffic, and has found much room for improvement.
Fast-food chain Burger King has begun selling BK-branded video games along with its burgers and fries, in an effort to build customer loyalty through digital entertainment.
Three titles for Xbox and Xbox 360 consoles will sell for $3.99 each with Value Meals purchased at US restaurants.
US TV network CBS has attributed a boost in viewing figures to a content-sharing joint venture with YouTube.
The broadcaster announced its Late Show with David Letterman had added 200,000 new viewers (5%) and The Late Late Show with Craig Ferguson was up by 100,000 (7%) since it launched the CBS Brand Channel on the video website in mid-October.
Musicovery is a new web radio application which allows you to visually customise the genre and style of music you want to listen to, before streaming it through your browser.
Users of the visual search engine MusicPlasma will recognise the design of the site. Essentially, this is MusicPlasma with the added benefit of streaming radio. Founders Frederic Vavrille and Vincent Castaignet are responsible for both sites.
Webmaster World forums recently hosted a discussion on whether or not a site’s search engine ranking is affected by the length of time a domain name is registered for.
The theory is that registering a domain name for ten years indicates to Google that the domain’s owners’ have made a long term commitment and therefore the site is less likely to be spam.
According to an internal memo, aimed at counteracting its listing fortunes but leaked this weekend, company senior vice president Brad Garlinghouse likened the search giant's one-stop shop approach to "peanut butter" - "a thin layer of investment spread across everything we do and thus we focus on nothing in particular".
Small businesses have traditionally been locked out of the TV market because of the prohibitive costs of running ads. However, one California-based company is looking to change this by allowing companies to produce and plan ads online.
Set up by entrepreneurs Nick Grouf and David Waxman, Spot Runner offers a ‘self-service’ platform for businesses to create and plan ads, and says it can allow firms to run campaigns for as little as $1,500. It recently received funding from a string of big media companies, after previously attracting the interest of Google.
Although the firm is focused solely on the US for now, Spot Runner’s Keith Wiley spoke to us about how its service can be used by advertisers and ultimately be adapted to other forms of media.
Gather.com, the social network and journalism site, has secured $10m in funding from investors including Hearst Corporation, The McGraw-Hill Companies Pilot House Ventures.
The move brings its total VC investments to around $17m.