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The importance of targeting in email marketing

Email marketing has been a revolution. Not only can it be timed and targeted to perfection, it is cheaper than most other forms of direct marketing, making it accessible to many more companies.
However, from regularly speaking to people in the industry, and looking at my own inbox, many companies are not taking the same care with their email direct marketing as they would offline. This is causing problems for the industry and the companies themselves.

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Travelhiker launches community site for travellers

A new social networking site has gone live, providing user-generated information for holidaymakers and UK commuters.

Travelhiker launches

Founded by 27 year old Oxford grad James Holmes, Travelhiker.com allows members to share photos, diaries and reviews, as well as to find companions for trips.

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Why aren't there more online marketing strategy consultants?

Speaking as someone who was part of an online marketing strategy consulting team which, during the dotcom boom and bust, went from 0 people to 40 and back to 0 within 6 months, I now find myself wondering - why aren't there more people out there selling themselves as online marketing strategy consultants?


How much traffic can Digg or Google News drive to your site?

Whilst looking through our site visitors stats recently I noticed two big spikes in traffic.

What may have caused them...?


Games sites see increase in traffic

Over 7.5 million Britons visited online games sites during June, according to a report by Nielsen/Net Ratings.

The research group says the UK’s online gaming audience has grown 16% in the last year, largely thanks to demand from teenagers, with Miniclip being the most popular site.


Newspapers in $20bn hole, says report

US newspaper groups could face a US$20 billion shortfall in the next five years as readers and advertisers shift to the web, according to researchers .

Analyst group Outsell said a ‘perfect storm’ of declining circulation, pressure on print advertising and rapid growth of online news media would lead to a huge revenue gap for the newspaper industry by 2010.

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Google Analytics now offers immediate access for all

Google Analytics will from today provide instant access for anybody that wants to open an account and start using the service to monitor visitor activity on their website/s.

Google Analytics

The service, which is free of charge, provides comprehensive information on visitor behaviour to help webmasters better understand how their sites are being used and where users are coming from.

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Window shopping gets literal on the high street

I've been watching this story about Polo Ralph Lauren's ever-so-literal 'window shopping' for the past week, wondering if most people were thinking just what I was thinking.

Supposedly inspired by Spielberg's film adaption of Minority Report, Ralph Lauren has come up with a hybrid touch-screen shop window, where passers-by can shop by touching the window and selecting the items they see in the window.

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Google Maps launches printable coupons scheme

Get some, get some – Google Maps is inviting local business owners to add their company listing to its maps alongside a printable coupon, which can be redeemed offline by consumers.
The move, a push to increase listings and increase reach among SMEs, is interesting not least for the offline focus.


WPP buys into social media firm

WPP has made its second foray in a month into the social media space with the purchase of a stake in reputation monitoring company Visible Technologies.

The ad giant said it had agreed to buy a quarter of the Seattle-based firm and entered into an option to acquire a further 26%.

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Group calls for AOL search data probe

A consumer rights campaign group has called for a US government investigation into AOL's recent release of customer search data.

Filing a complaint with the Federal Trade Commission (FTC) on Monday, the Electronic Frontier Foundation said AOL should be ordered to reveal more details about its publication of 650,000 users' search queries on the web.


Netvibes gets new cash injection

In another indication of growing interest among VCs in Web 2.0 outfits, Netvibes has raised US$15 million in a round of financing led by existing backer Index Ventures.

The Paris and London-based start-up, which claims to have recruited five million users of its customisable Ajax home page, plans to use the funding to help it take on rivals such as Microsoft's Live.com and Pageflakes.

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