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The web’s success as a direct response medium has made its failure to attract brand advertising even more apparent. However, as the main hurdles are overcome all of that could change for Web 2.0 enabled sites in 2007.
As firms start to understand more about how customers interact with their advertising, Andrew Hood foresees a need for a more robust way to allocate payments between different elements of marketing campaigns.
Happy New Year from everyone at E-consultancy. We’ve picked out a few interesting stories that came out over the holiday season, in case you missed them…
The founders of Wikia have announced a new site allowing anyone to create their own online news and opinion zines.
OpenServing came into being after Wikia purchased community sports news site ArmchairGM. Robert Andrews sat down with Wikia CEO Gil Penchina at the Le Web 3 conference in Paris in December to discuss the latest in user-generated content.
We review the highlights and horrors from the wonderful world of the internet and e-commerce over the past 12 months...
Polar Rose, a Swedish startup which aims to revolutionise image search on the internet, with its facial recognition technology, has announced more details of its plans.
I mentioned Polar Rose last month after they had announced that they had raised $5.1 million in VC funding. Now they have announced more details of their image search project.
Social network Bebo is partnering with Photobucket, Rockyou and Slide to offer the site's users the ability to add simple, secure and viral widgets to their profiles.
For the first time, Bebo users can select photos from their personal profiles, create their widget of choice, and display it on their Bebo profile with a series of simple clicks.
A former senior product manager for Nokia's internet tablet devices in Finland, Jyri Engeström this year left to form his own startup, Jaiku . It is part of a new wave of mobile presence services designed to help inter-company groups and loved ones stay in touch.
At the Le Web 3 conference in Paris, Robert Andrews asked Engeström why the world should know where you are and how serendipitous connectivity turns into effective communication.
Toy retailer Hamleys had its website pillaged by bargain hungry e-shoppers over the weekend, as customers exploited an error with discount codes.
The offer allowed shoppers using different discount codes together to get a whopping 60% off goods at Hamleys' online store. After the 'offer' was displayed on the HotUKDeals website, thousands took advantage.
The Venice Project, the latest venture of Skype founders Niklas Zennstrom and Janus Friis, has been going for a week now and we received an invitation to try it out.
The P2P site aims to deliver an internet TV service which is as near to TV as possible, while adding the sort of social features you would get on YouTube or other video sharing sites. The service is currently being tested by 6,000 people.
A member of my team has just conducted a seminar at the local University for Marketing Students. Interestingly, one of the major discussion points was “who is to blame for spam?”