Over 50% abandon financial service applications - study

More than half the people that apply online for various financial services abandon the process before completion, according to a new survey. 

The study, by comScore, suggests many of these abandonments occur because consumers want to find out details about the services on offer, but that information is hidden behind the application process.


Xing membership reaches the 4m mark

Business social network Xing's membership reached 4m at the beginning of September, helped by its acquisition earlier this year of two Spanish networks.

Xing has posted some pretty impressive user growth figures recently, announcing in March that its membership had grown by 149% to 2m at the end of 2006.


Technorati redesigns homepage again

Technorati has released another update of its homepage, shifting the site's emphasis back towards blogs, rather than videos, music and podcasts.


WPP buys interactive agency

‘Sir Martin Sorrell’s WPP’ has made another foray into the online ad world, this time with a deal for LA-based interactive agency Schematic.

The acquisition, reckoned to be worth around $100m if targets are met, will see Schematic folded into the ad giant’s digital unit.


L'Oreal sues eBay over counterfeit goods

French cosmetics firm L'Oreal has sued eBay over the sales of counterfeit versions of its perfumes and other cosmetics products on the site.

The company said it had contacted eBay to deal with the issue, but has not been satisfied by its response. Louis Vuitton and Christian Dior both filed similar lawsuits against the auction giant last year.


Tips for a successful email campaign

Lisa Finfer at DMNews has jotted down a few tips for email marketers, with relevancy again being cited as a key factor in generating results.

In Lisa's article, she outlines a four step process for marketers to increase open rates and conversions.

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Share your favourite places with Tipped

Tipped, a new site launched last week, provides people with the chance to view and share tips on the best places in their local areas, from bars and restaurants to shops and hotels.

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Review provider gets cash injection

Bazaarvoice, the provider of consumer reviews to online retailers, has secured a new round of funding from investors, according to this article on TechCrunch.

The $8.8m round was led by Battery Ventures and will see its general partner Neeraj Agrawal joining the company’s board.


Quechup launches worldwide spam campaign

We’re seeing some appalling behaviour from social networking wannabe Quechup, which is conducting a massive spam campaign on a scale not seen since the heady days of Dr Mariam Abacha.

If trust is everything, then this is the sort of thing that can kill a brand. Quechup is potentially in a lot of trouble with its users, and legally it is skating on very thin ice.


300m online crimes in 2006, says survey

An online crime is committed every ten seconds in the UK, according to a new survey.

The UK Cybercrime Report, commissioned by online security firm Garlik, found around 300m offences were committed on the web last year.

Almost 90% of them are estimated to have gone unreported because victims were not aware that they were covered by law or that the police would be willing to investigate.


AOL closes failed social news experiment

AOL has admitted defeat with its social news venture but has announced plans to replace the Digg-rival with a similar site.

Netscape is now being refashoned as a ‘traditional’ news service - a move AOL said would allow it to fit in better with perceptions of the historic Netscape brand.

Hmmm, doesn't sound quite right, does it? AOL must have had an inkling about this sort of thing 15 months ago, when it was preparing to relaunch Netscape as - give or take - a Digg clone.


Third of blog readers click on ads - survey

Bloggers audience is on the rise in the US with four in ten Americans now reading them regularly, according to a new survey.

But that apparently isn't detracting from other forms of media - only 13% of blog readers said they spent less time reading newspapers, watching TV and so on as a result.