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Marketers often ask me why they should want to get more intelligent if their current marketing channel is working? Unfortunately, if they continue to focus on the here and now, instead of looking to the future, they will be heading for trouble.
The rule, “if it ain't broke, don't fix it” doesn't work for marketers, even if they want it to.
Pluggd, a Seattle based startup, has raised $1.65m in funding from Intel and angel investors to help it start distributing its technology.
Pluggd is a podcast directory, but what makes it special is its ‘HearHere’ technology, which allows users to search within audio internet programming to find the segments they want.
Google has continued its push into traditional media with a beta launch of its radio advertising system in the US.
The search giant said it had begun testing the Audio Ads service with 20 AdWords customers and over 700 radio stations, having reworked the technology of dMarc Broadcasting, the radio advertising company it bought almost a year ago.
Channel 4 has today launched its online video on demand service, offering a wide range of programming for download up to 30 days after broadcast.
The line up of programmes on 4oD is impressive, with 128 TV shows available to download, from recent series like Shameless to classic episodes of Father Ted.
Films, including the magnificent Withnail And I, are also available, with more planned...
Our thanks to all the party people who braved the freezing December weather to turn up to last night’s Christmas bash, hosted by Lemon Studios and E-consultancy.
Once again, certain partygoers lasted the whole eight-hour duration - until 2am - fuelled by heady combinations of Long Island Iced Teas, lagers, whisky and champagne. And whatever the hell Linus 'Night Bus' Gregoriadis was quaffing (above).
Online readers of News Corp's leading media outlets in Australia and the UK- FOXSPORTS.com.au and The Sun - have been pitched against one another in a competition to win the inaugural StickCricket.com Ashes contest.
It seems that England’s cricket fans are doing a lot better than Flintoff and his team. While the real team froze when facing Shane Warne, their Stick Cricket counterparts managed to win the second StickCricket test, levelling the series at 1-1.
Social shopping start-up Reevoo is in the process of securing Series-A funding to help it expand internationally and into new vertical sectors.
Initially, Google will provide a version of Google Mail using the @sky.com domain name, as well as a video-sharing service which will use Google’s video content tools.
Yahoo! has announced a major re-organisation of its management in a bid to simplify its structure and take on Google.
After the company’s dissapointing performance this year, as well as the leaked ‘peanut butter’ memo last month, the news doesn't come as a big shock. But many in the blogosphere are surprised that under-fire CEO Terry Semel has retained his position.
Google has allowed a case against a click-fraudster to be dismissed, amid speculation that the search engine giant was reluctant to open up its click fraud procedures for public scrutiny.
The charges against Michael Anthony Bradley, who attempted to extort $150,000 from the company by threatening to generate millions of false clicks through his 'Google Clique' software, were dropped on November 22.
From January 2007, unique users will replace page impressions as ABC Electronic's mandatory measurement metric, according to a new ruling from JICWEBS.
Page impressions are easy to manipulate and don’t necessarily give a true idea of a site’s popularity. For example, figures can be manipulated by splitting content over several pages, forcing the visitor to read a number of pages per story. Some of the biggest online publishers do this.