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Blog

Why ASOS is still leading the online retailing pack

I have been a long-time admirer of the ASOS user experience.

For over six years I have been using examples from throughout the site's end-to-end experience in training and presentations.

Dare I say ASOS is the epitome of “ecommerce best practice”?

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What skills do employers look for when hiring digital marketers?

Much like technology itself, the role of the digital marketer is ever-changing.

From search and social to data and content, professionals can now specialise in various strands of the industry.

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Healthcare marketers making progress on measurement & metrics

Measurement is top of mind for marketers and the organizations they serve, but it's rarely a cut-and-dry matter.

That's particularly true for healthcare marketers.

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Highly targeted online ads don't work: Stanford researchers

According to researchers at Stanford, highly targeted ads may not be all they're cracked up to be.

Based on a mathematical model they built based on game theory, the researchers instead suggest that advertisers "prefer to remain in a state of partial willful ignorance so as to preserve communication credibility."

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mcdonald's vr

Virtual reality: Three more brands dipping their toes in

Virtual reality is either the emperor's new clothes or the most exciting area of media today.

Whatever your own belief, brands are getting to grips with VR, making use of emerging agency expertise in this area.

Here are three of the latest brands using VR (mostly for branded content thus far), from automotive, food and drink, and retail.

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Adidas creates B2B content to help with recruitment

Adidas' GamePlan A is one of the quirkier corporate websites out there.

It's a mixture of motivational interviews with sports stars and a smattering of slightly cod-philosophical editorial that one could imagine a spornosexual nodding his head at.

But it's an interesting site because it shows that content marketing is still trusted, and could be a force in increasingly competitive recruitment.

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What makes ASOS's online customer experience so enjoyable?

How do you combine functional and engaging content to create a great digital customer experience?

Since eDigitalResearch started benchmarking the online customer journey way back in 1999, results have changed massively.

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10 tremendous digital marketing statistics from this week

This week’s roundup includes good news for AdBlock Plus, even better news for Zoella, plus a whole load of insight into customer loyalty, data privacy, mobile payments and more.

For more of the same, download Econsultancy’s Internet Statistics Compendium.

Here we go, folks!

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instant apps

Five implications of Android Instant Apps for marketers

Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL.

Developers will need to ensure their apps are 'modularized' and then will be able to offer this service to users on Jelly Bean OS or later.

Many have hailed this announcement from Google's recent I/O event as the most exciting. So what are the implications?

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Three key Digital Transformation takeaways from Digital Cream 2016

Digital transformation is a tricky topic for marketers to define, let alone decipher.

Luckily, that's what Digital Cream is for. 

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Six must-do's for a successful customer experience programme

Customer experience (CX) is talked about a lot these days, but how are companies in the real world facing the challenge of launching a CX programme?

To find out, Econsultancy invited dozens of client-side marketers in the tropical metropolis of Bangkok to discuss CX at roundtables in April of this year.

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google

VR, messaging or Assistant: Which is the best bet for Google?

Google I/O saw the tech giant unveiling products across the hot topics in tech right now.

New messaging apps, a new VR platform and a virtual assistant.

How are these products placed in the market? Which might be the likeliest to succeed?

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