Blog

Three ways energy & utility companies are innovating in marketing

The energy and utilities sector is shifting away from its old ‘call centre’ culture. 

This is largely due to the adoption of new technology within the industry, plus a new wave of challenger brands using it to drive operations.

0 comments
piggy bank

How banks are using big data & segmentation to lure depositors

Interest rates are on the rise in the US and banks, eager to lure depositors, are finally beginning to increase the rates they offer depositors.

Sort of.

1 comment
review

Nine less-obvious brands offering great customer experiences

What makes a great customer experience? 

In many ways, this might depend on what you (the customer) value the most in a brand. Personalised emails or speedy social replies, for example. Or perhaps superb digital content. 

0 comments
career progression

Why career progression is broken in digital marketing agencies

One-dimensionality pervades much of modern society, but nowhere more than the realm of the digital.

Everything accelerates; especially thought. In the process, nuance and depth collapse.

1 comment
amazon logo

Four Amazon weaknesses retailers can exploit

Amazon's power continues to grow by leaps and bounds, and even brands that had shunned the online retail giant, like Nike, are deciding that they can't afford not to sell through Amazon channels.

For retailers not named Amazon, the company's unrelenting march towards retail dominance is no doubt discouraging. But every Goliath has its David and Amazon is not impervious to competition. 

1 comment
stopwatch on website

How personalisation can improve mobile site speed (and conversion)

“It’s like being back on dial-up…” That’s the standard complaint when a web page takes too long to load. Those early days of the web when we’d sit and stare at the modem are gone.

The chirrups and beeps have been replaced by superfast broadband, 4G - imminently 5G - and this speed of delivery means every second counts.

0 comments
raheem sterling

Six of the best footballers on social media

Football (or soccer for those reading in the US) is by far the most popular and widely watched sport in the world and the sport's top-tier talent are now expected to present themselves as brands and brand ambassadors outside of the white lines on the pitch.

0 comments
stats

The best APAC digital marketing stats from April 2018

A little late perhaps, but some excellent stats make the April 2018 roundup.

From the detailed (free shipping's impact on shopper choice) to the bigger picture (how gender equality can increase GDP in the region). And don't forget, there's more in our Internet Statistics Compendium.

0 comments
data

Many B2B marketers are still relying on intuition more than data: survey

The world is awash in more data than ever and one of the reasons there's so much of it is that companies have embraced the notion that data can increase the efficacy of their marketing efforts and drive sales.

But a new study published by Dun & Bradstreet and Forrester Research indicates that in the B2B realm, many marketers are relying more heavily on their intuition than they are on data when making decisions.

0 comments
walmart menu

Walmart's website redesign: Five first impressions

Despite Amazon's amazing growth and online dominance, it's still smaller than one of its chief rivals, Walmart. At its current rate of growth, that could change but Walmart isn't going to be surpassed by Amazon without a fight.

0 comments
libby richfield

A day in the life of... a head of content at a search marketing agency

Are you a student thinking of using your language or design skills for a career creating content? Maybe you're an account manager who wants to make the leap over to the creative side of the business.

If so, today's 'day in the life' may be of interest, as we talk to Libby Richfield, Head Of Content at Red Hot Penny.

0 comments

Will American Apparel rediscover success with relaunch?

Back in 2016, US retailer American Apparel filed for its second bankruptcy deal in two years. It marked the end of a tumultuous run for the brand – one marred by controversy over sexually-charged campaigns and rumoured corruption.

Fast forward 18 months, and the retailer is back with a new owner and a brand-new identity. Well, sort of… 

0 comments