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Though cart abandonment emails continue to be a hot topic, more focus needs to be placed on how marketers can build more impactful emails to prompt the right consumer actions.
Simply activating an automated email with some lines of copy and a link back to a site is not an enough to lure consumers away from their busy lives and complete an action a retailer wants him/her to take.
Fintech startups are disrupting established financial institutions, and nowhere is that more evident than in the market for loans.
In the wake of the financial crisis and Great Recession of 2008, a new generation of financial services startups took advantage of the fact that banks, once a primary provider of loans to consumers and businesses, largely stopped lending.
In 2017, more websites will be reducing their primary navigation options.
But why, and who has done this already?
Google has been increasing its focus on travel for a while now.
Along with recent updates to its online airfare comparison tool, Google Flights (which now tells users the cheapest times to book tickets), it’s also launched its first native app in the sector.
At the end of last year, we asked a few experts to predict the social media trends we’ll be seeing in 2017.
Live video was a running theme, as was virtual reality. However, we thought we’d take the opportunity to explore another interesting topic - artificial intelligence (or AI).
Essentially, user scoring and propensity modelling are the same thing and they also go by a number of other subtly different synonyms, just to make everything more confusing.
You might have heard or seen reference variously to:
Last December, Amazon unveiled its first ever bricks-and-mortar grocery store.
Amazon Go is not just your average supermarket of course, but a cashier-free shop that allows customers to pick up their items and walk out without queuing or paying (sort of).
Congratulations are in order. You have survived the first week of January (hopefully without too much complaint or injections of coffee).
What better way to reward you than with a jam-packed roundup of digital marketing stats?
2017 may finally be the year that businesses start to become customer-centric and embrace intelligent, strategic conversion optimisation (I’ve been saying that every year for what seems like a while now).
This week's news is short but, like all those left-over Christmas Ferrero Rochers, incredibly sweet.
Redundancies feature heavily, as do airships and talking cars.
In December, we witnessed many brands celebrating Christmas in typically grandiose fashion, as well as happily waving goodbye to the fiasco that was 2016.
Here’s a round-up of the best stories and campaigns from the month.
Vice is the latest online publication to scrap its comments section.
In a statement announcing the news, Jonathan Smith, Editor in Chief of Vice Media, explained how comments are ‘prone to anarchy’ where the “loudest, most offensive, and stupidest opinions get pushed to the top and the more reasoned responses drowned out in the noise”.