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Blog

Seven examples of Black Friday email marketing from retailers

Your email inbox was no doubt flooded with Black Friday offers last weekend.

But did any of them actually make you want to buy something?

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bulb

Start Me Up! Bulb, the green energy company focusing on CX

Focusing on customer experience may be all the rage, but you might not associate it with utility companies.

Bulb is trying to change that (and for renewable energy, too).

We caught up with the team to talk to them about their market.

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The five pillars of an online to offline tracking programme

Marketers have become quite knowledgeable about the online customer journey.  

They collect more digital touchpoint data than ever before and have tools to piece this data together.

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good karma this way

Consultancies are buying agencies: What does it mean for marketing?

Accenture Interactive has announced it has reached a deal to purchase the London-based independent agency Karmarama.

It's the latest acquisition from the consultancy, which has also bought independents in Brazil, APAC, the US and Sweden.

What does this mean for marketing?

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Content marketing in financial services: A look at Experian’s use of Facebook Video

Financial topics and Facebook are not natural bedfellows.

Generally, people are more inclined to spend their time on social media watching cat videos than they are tutorials about credit checks.

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jill brittlebank

A day in the life of... senior director for strategy & analytics at Zeta Global

Do you work on the customer lifecycle and wonder what it would be like to be on the supply side or in charge of strategy?

Jill Brittlebank is senior director for strategy and analytics at Zeta Global, a CRM technology company, and is the latest of our Day in the Life interviewees.

Let's see what she gets up to every day...

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Three reasons behind Dominos’ digital sales boost

Domino’s Pizza is planning to open 400 more stores in the UK following a strong year of digital sales.

With 81% of its deliveries so far this year being ordered online and 64% of these being placed through its app or mobile website, the company has seen an overall sales growth of 11.5%.

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What are the most effective channels for influencer marketing?

From YouTube to Snapchat, the biggest social influencers usually have a presence across all social media channels.

But what are the most effective?

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2016: The good, the bad and the future of digital marketing

It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.

I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies. 

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Five things to appreciate about Missguided’s first ever physical store

Missguided is all about fast fashion and fast delivery.

It is well-known for targeting the ‘I want it now’ generation – girls who want an outfit for Saturday night but don’t want to spend loads of money or time trawling the high street. 

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Five compelling reasons to offer free Wi-Fi in-store

I recently discovered Anthropologie has Wi-Fi in its London Regent Street store.

While this might seem like an insignificant detail, it meant I spent a lot longer in there than I planned, which then resulted in me spending far more money than I should have.

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Four top digital priorities for B2B marketers: Report

Back in 2014, Econsultancy's B2B Digital Trends report showed content marketing to be the top priority for B2B marketers.

So, nearly three years later, have things changed? 

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