The best digital marketing stats we’ve seen this week

With snow hitting UK shores this week, it’s a wonder we’ve found the time to think about anything other than the cold. But what do you know, we’ve just about managed…

So, let’s delve into what else has been happening, specifically in the wonderful world of digital marketing.

This week’s roundup includes news about open banking, customer data, YouTube, and paid ads. For more, don't forget to check out the Internet Statistics Compendium.


Four challenges that any paid social strategy should consider

As brand organic social content is downweighted, more and more brands are turning to paid social to reach users online. 

The benefits don’t just stop at increased visibility - paid social ads can give brands greater control over audience targeting, as well as a valuable presence across a variety of social channels. 


Eight things your chatbot should never do

Chatbots have been massively hyped up over the past couple of years. Some people have suggested the technology will eradicate the use of apps, while others have claimed they will entirely eliminate customer service jobs.

But what does the average user really think of brand bots? 

Admiral car finance screenshot

How Admiral built a full end-to-end car finance solution in four months

At Admiral we recently built and launched a new car finance product in fewer than four months.

It’s also a market-first: the only fully online direct-to-consumer car finance website and the only place consumers can see car finance PCP and HP deals side-by-side with personal loans.


'New retail' to VR: The hottest digital technologies in China that you should know about

For a long time, China had been called the world’s factory for manufacturing and assembly – which seems to be unrelated to creativity.

However, Chinese information technology has grown at an amazing speed in recent decades and has taken over industries like mobile payment, ecommerce, express service and online investment products.

What should you know about China’s booming technology?


I'm a vegetarian, but ever since the chicken shortage, I can't stop thinking about KFC

I know, I know, KFC's chicken shortage in the UK is quite a few days behind us, but I can't get it out of my mind.

That's probably because I can see a KFC from my bedroom window and can smell gravy (apparently also in short supply this week) when I walk from my car to the front door.


Eight time-honoured tips for writing awesome email copy

From send times to split testing, there are many factors that can impact the success of email marketing campaigns. 

Copywriting remains one of the biggest, often being the difference between a mediocre email (sent straight to the trash) and one that prompts the recipient to take action.


Facebook's big algorithm change claims its first victim, LittleThings

Facebook's latest algorithm update, which further prioritized content from friends and family over content from brands and publishers, has claimed a high-profile victim.

LittleThings, a digital publisher focused on positive stories for American women, announced that it is ceasing operations in large part because Facebook's algorithm change decimated its reach on the popular social network, which the company relied heavily on.

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Banks set to release money management apps as UX change spurred by Open Banking

While six of the U.K.'s biggest banks have been given until March to adopt Open Banking for most of their customers, the writing is on the wall: large retail banks will be forced to compete differently.

In response, a number of them are gearing up to launch apps that help their customers manage their money.

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10 brands with superb social media copywriting

When it comes to writing on behalf of a brand, social media tends to get a bad rap. Surely it’s all just GIF’s and silly one-liners - not half as hard as ad slogans or in-depth marketing copy?

In reality, social media copywriting is not as easy it sounds. In fact, with a limited word count and countless trolls ready to bite back, some might call it a fine art.


Only 4% of marketers are taking dark social seriously

Remember the days when you used to have conversations on your friends’ Facebook walls? That was back when writing on someone’s ‘wall’ (for anything other than their birthday) was even a thing.

Now, most conversations take place within the walls of dark social. 


Push notifications are rising: Here's four examples of brands using them well

It is a tool most commonly used for breaking news, but recent research suggests that push notifications are increasingly being used by brands of all kinds.

According to LeanPlum, three times more push notifications were sent on Black Friday 2017 compared to the year before, with push notifications also being opened two and a half times more often than normal. Meanwhile, a survey by Localytics suggests that users are more willing to receive push notifications than they were in 2015.