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Monster Pet Supplies has launched what it claims is the UK’s very first pet food delivery app.
Sponsored by Purina, the app promises to deliver a ‘hassle-free’ shopping experience for consumers and their eternally-hungry companions.
Domino’s Pizza is the latest brand to jump on the chatbot bandwagon, announcing a new feature that allows customers to order directly via Facebook Messenger.
Instead of calling up or ordering online, customers will be able to simply message Dom, the Domino’s pizza bot, and request food with a single world or emoji.
Heavily segmented Facebook campaigns do not always deliver superior results.
At least this is the message coming from P&G, the world's largest advertiser and Facebook's dream customer.
If digital marketing stats were an Olympic sport, this week’s round-up would for sure win gold.
Including news on third-party publishing, mobile search and consumer goods – there’s lots to get your teeth into.
You may all be thinking about going on your hollibobs, but there's never a dull week in digital.
This week's news is a rattlebag of Facebook updates, ecommerce buyouts, ad spend revelations, and....cats.
LinkedIn launched programmatic advertising at the end of June, intended to complement the fast-growing sponsored content on the platform.
Given LinkedIn's rich user information, this is a potential game-changer for B2B marketers.
We wanted to ask a few more questions, so we caught up with Matthew Hogg, Head of Ad Operations in the UK.
British ecommerce site Farfetch recently announced a new partnership with Apple Music, making it the third fashion brand to get on board.
With the likes of Alexander Wang and Burberry also integrating with the streaming service, it appears to be a hot new trend among the fashion pack.
The logic behind retailers' aversion to collecting sales tax wasn't hard to understand: if given a choice between two retailers, one charging sales tax and one not, many consumers would probably choose the former.
Our esteemed jury has been hard at work sorting the great from the good, and the Masters of Marketing Awards 2016 shortlist can finally be revealed.
The winners will be announced on 4 October, during a big bash that will kick off the Festival of Marketing.
As usual, shortlisted work will be displayed in the Masters Gallery to 3,000 marketers at the Festival, which runs 5-6 October (buy your tickets here).
Following on from the launch of Instagram Stories, Twitter has announced that its Moments feature will soon be open to all users.
Originally run by a team of in-house editors and select publishers, it plans to allow “influencers, partners and brands” to use it first, before eventually introducing it to everyone else.
The continued growth of Pets at Home proves that even in the midst of economic uncertainty, the UK's love of animals never waivers.
With a 2.7% increase in like-for-like sales in the 16 weeks to July 21, the retailer’s success is also down to its customer-focused strategy both on- and offline.
According to a new report, 85% of healthcare B2B marketers have a content marketing strategy, but only 4% believe their programs are extremely effective.