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How apprenticeships are fuelling Rentokil's digital transformation

Over the past few years, there have been many reports of a digital skills shortage.

One way of addressing the volatile digital jobs market is to train up some apprentices who can bring the habits of a digital native and the hunger and loyalty of someone new to the world of work.

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mat perkins

A day in the life of... Product Director at Klarna

Klarna works with retailers such as Topshop, handling customer payments and providing 'pay over time' and 'pay after delivery' services.

We caught up with Product Director Mat Perkins to find out more about his role.

(If you're after a new role yourself, check out the Econsultancy jobs board)

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Amazon scales up in Asia-Pacific: How can local retailers prevent showrooming?

The Amazon effect is now well-known in the West. Wherever the company opens up, consumers benefit with an improved online shopping experiencee, but established retailers see revenues evaporate.

Amazon is now eyeing several markets in Asia, can retailers in the region survive?  New research offers some tips - and some hope.

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In-house agency versus on-site agency: Weighing the pros and cons

In-house agency or external agency?

Increasingly, brands are finding that they have a third option as a growing number of firms are specializing in setting up on-site agencies staffed with outside agency talent but integrated into the culture and operations of the client brands.

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10 inspiring digital marketing stats from this week

This week’s stat roundup includes news about advertising, SMEs, online spend, and – shock horror - UK election drama.

You’ll find lots more in the Internet Statistics Compendium, too. Let’s get to it.

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apple trainers

10 silly digital things we've enjoyed in the last week

We're sick of rounding up serious digital news, so we've decided to concentrate on the fun stuff for this weekly digest.

Get stuck in...

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fsi report

Digital transformation in the FSI sector: A customer experience battleground

The financial services sector is one where established companies are most vulnerable to disruption from customer experience-focused competitors.

Customers are demanding the brilliant experiences they see with service providers in other industries and this is putting pressure on companies in the FSI sector to respond. New entrants are coming into the market with services built around a more mobile-friendly interface which focuses on delivering superior customer experiences.

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How behavioural science can alter brand perception and purchase habits

For many of us working closely with clients on a day to day basis, receiving a new brief can cause a flurry of activity and excitement.

Although many of the briefs we receive are expertly written with deep insight into the business, market and the challenges ahead, in other instances a brief doesn’t necessarily specify the root of the problem.

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Are there signs of hope for Twitter in Asia-Pacific?

Twitter has become a bit of punching bag for social media critics lately. User growth has stalled, revenues are down and many are starting to question its cultural relevance.

Here are some stats:

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B2B marketers: Share your thoughts on account-based marketing

Econsultancy needs your help! We're undertaking a study into the best practices and pain-points of the account-based approach to customer acquistion and retention, and we'd like your input.

Are you familiar with account based marketing (ABM)? Do you have experience to share or questions you'd like answered? Please click here to let us know if you're open to a short interview with one of our researchers.

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Screenshot of Google Site Search page comes with the warning “Google has discontinued sale/renewal of the Google Site Search since Apr 1 2017. The product will be completely shut down by April 1, 2018.”

Site search after Google – the clock is ticking to find a replacement

Websites big and small are (or should be) re-evaluating their search strategy, as Google turns its back on site search.

Both Google Search Appliance (for bigger sites and enterprise search) and Google Site Search (for smaller sites) are now on the way out.

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Five things we learned from launching a Facebook Messenger chatbot

Back in March we unveiled our very own Facebook Messenger chatbot, lovingly created to help promote our forthcoming Supercharged event which is all about how AI is impacting marketing.

In the intervening months close to 400 people have spoken to our little bot and in general I think it’s coped quite well.

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