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The acronym HiPPO carries a negative connotation, but it doesn't have to. Going forward, it can be a beacon of positivity.
London Waterloo station's giant installation of the iconic Stay Puft Marshmallow Man ends this week.
The PR stunt has been used to promote the (somewhat divisive) all-female remake of Ghostbusters. With a flurry of excitement on social media, it’s proved to be a great example of out-of-home advertising.
Here are four reasons why it worked.
Trendjackers as ever, we've already discussed Pokémon a plenty on the Econ blog.
But now I've caught up with Zappar co-founder and CEO Caspar Thykier, to give him his right to reply on the future for AR in the light of the gaming sensation.
What should a mono-brand think about as they go on the journey from wholesaler to fully-fledged online retailer?
What should its digital strategy look like?
Functional content, on-site content, static content or whatever term you prefer to use, is the lifeblood of any brand’s digital presence.
It plays a crucial role in search visibility, guides users through the customer journey and reflects your brand personality. But it is all too often neglected and left untouched.
One of the reasons for this are two dreaded words; “content” and “audit”.
This year's Top 100 Digital Agencies report is notable for the rise of the consulting firms, as 'digital transformation' comes to the fore.
But what is driving this movement, and what else is revealed by the 2016 rankings?
They say a picture is worth a thousand words.
Which must mean that data visualization is worth an indeterminate amount of numbers... right?
Regardless, it's time we had a round-up of some of the most visually stunning complex data sets out there. Here are fifteen of my faves!
Online dating services might not seem like ideal platforms for marketing.
After all, many are monetized primarily through paid subscriptions, and users, for obvious reasons, are probably more focused on finding a date than clicking on ads.
But in recent years, brands have found ways to insert themselves into the online dating experience. Here are four examples.
Colour plays an important part in web design and ecommerce.
From little UX quirks and best practice, to stylish branding and aesthetics, I've rounded up 23 uses for colour in ecommerce.
Last week, lastminute.com group announced its new media business, The Travel People.
In such an interesting time for online advertising, I wanted to know what this means for lastminute.com group and the advertising on its sites.
Mirroring big publisher websites, is this a move towards more bespoke campaigns and away from standard display?
Hotel stays can be incredibly frustrating.
So, how can digital tools be used to make them more convenient?
Ad fraud is not a new topic, but as some U.S. Senators who are members of the powerful Senate Banking Committee see it, action is needed to prevent ad fraud from ballooning into one of organized crime's most lucrative businesses.
In a letter to the Federal Trade Commission (FTC) urging the agency to look into ad fraud, the Senators suggested "It remains to be seen whether voluntary, market-based oversight is sufficient to protect consumers and advertisers from digital advertising fraud."