{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Blog

Five things marketers do to improve customer experience

How are marketers carrying out customer experience improvements?

We discussed this topic at our latest roundtable discussions.

0 comments

Healthcare marketing salaries drop, but employees content

Healthcare organizations, including pharma and medical device firms, have been clamoring to hire marketers.

Despite the clamour, salaries for healthcare marketers dipped in the past year according to Medical Marketing & Media's (MM&M) 2016 Career and Salary Survey, which polled 953 individuals employed in this role.

0 comments

10 snazzy digital marketing stats from this week

We've got a fine roundup of digital stats for you this week, including news on mobile app install ads, supermarket click-through-rates, social buy buttons and brand disclosure.

Before we get down to business, don't forget to check out the Internet Statistics Compendium for more.

0 comments

The anatomy of a good response to a negative online review

Large numbers of consumers turn to online reviews when evaluating products and services, so it's no surprise that many businesses take them very seriously.

While some employ questionable tactics for dealing with negative reviews, ranging from legal threats and lawsuits to customer insults, there are good ways to make lemonade out of lemons when customers complain about your business online.

2 comments
amazon lockers

All the digital news stories you missed this week

Wow, this week's digital news was right on trend.

Chat bots, AI, ad networks, intelligent personal assistants - one can't help but feel the winds of change beneath our wings.

Reader, get stuck in!

0 comments

Four useful tips for starting a customer experience (CX) programme

Improving customer experience (CX) is still a work in progress at most organisations.  

Despite years of discussion, most brands still do not have a CX programme in place.

1 comment
faceted search

What is faceted search and why should marketers care?

What is faceted search and why is it so important?

By looking at some examples, let's examine this trend and how it could impact on future user experience and digital strategy.

0 comments
argos black friday

Black Friday & Christmas: How to make the most of early seasonal shoppers

What tactics can retailers use to make the most of seasonal shopping opportunities?

Autumn/fall is now upon us. And although Christmas might seem a long way away, some shoppers are already stocking up with gifts for the festive season.

0 comments

The tipping point: Three reasons mobile commerce is key for retailers

In today's mobile market, smartphones are becoming ever more prominent, partly at the expense of tablets.

With worldwide shipments growing to 335m this Q1, smartphones also now deliver the majority of mobile transactions (above tablets) in every major market.

In comparison, shipments of tablets have dropped 15% year-on-year.

0 comments

How to overcome UX challenges with product design sprints

Rolling out a digital product or even an iteration, whether it’s a website or a mobile app, requires a substantial amount of time, effort, finances and expertise. 

For many businesses, the only way of finding out whether their product or service works is to launch it to the public, and user experience plays a crucial role in how the product is perceived.

0 comments

Six things to consider when implementing personalisation

Personalisation is an exciting topic for marketers these days.

In a 2016 Econsultancy survey, Customer Experience Maturity in Australia and New Zealand, more than two in three (69%) regional marketers said that 'personalising customer interactions' was 'very important'.

3 comments
facebook logo

Brands too dependent on Facebook organic reach: study

Facebook generated more than $17bn in revenue in 2015, primarily from its ad products.

Despite this, brands active on Facebook are overly dependent on organic reach to distribute their content on the world's largest social network.

1 comment