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Eight examples of top-notch copywriting from travel brands

The travel industry can be guilty of using a cliché or two.

From ‘hidden gem’ to ‘melting pot’, it’s understandably difficult to stay away from bog-standard vernacular when writing about the same places as every other travel brand out there. 

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app usage

The best APAC digital marketing stats from July 2017

A fantastic roundup of stats from the APAC region this month, with data on luxury ecommerce, marketing automation, app usage and mobile payments.

If that's not enough, subscribers can head over to Econsultancy's Internet Statistics Compendium.

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Analytics approaches every marketer should know #3: Predictive analytics

According to many of today's advocates for data-driven organisations, predictive analytics sounds the most exciting. It apparently lets us 'predict the future using data from the past'.

While being able to see the future sounds great, the reality of predictive analytics is a bit more mundane. It does, however, still have the potential to make real business impact in the present.

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How much waste is in the digital ad market?

Growing advertiser focus on brand safety, relevance, viewability and ad fraud is motivated by one thing: advertisers don't want to waste money on ads that don't realistically have the potential to deliver results.

But is it really possible for advertisers to identify wasteful digital ad spend and reduce or eliminate it?

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How should non-EU businesses prepare for the GDPR?

On 14 April 2016 something big happened in the European Parliament that will have wide-reaching implications for marketers and businesses across the world. For those in the know here in APAC,  this ‘thing’ is a source of deep concern.

A recent survey by Veritas indicates 90% of businesses in Singapore are concerned and of those businesses 20% believe it may result in business failure.

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Five ways retailers are helping in-store shoppers using digital channels

2017 has been a tough year for offline retail, but even as a growing number of retailers shutter stores and rethink their strategies, they're continuing to work to improve offline customer experience, including through the use of their digital assets.

Here are five ways retailers have improved the in-store shopping experience through digital channels.

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How 10 online retailers promote free and fast shipping

Delivery is one of the most important parts of the ecommerce experience, with cost and convenience impacting whether or not customers shop in-store or online.

However, a recent report by Temando suggests that online retailers could be failing to properly promote shipping capabilities and placing greater value on the wrong kind of delivery.

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easyjet

Five great examples of integrated brand partnerships online

For some, traditional revenue generation models just don’t work. 

For businesses in the digital landscape, particularly those that rely on mobile apps, the answer to monetisation without destroying the consumer experience is integrated partnerships.

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Analytics approaches every marketer should know #2: Diagnostic analytics

In the first post in our series on analytics, we discussed descriptive analytics which you can use to keep others informed about what has happened.

The next step on your analytics journey is to discover why something has happened, and for that you need diagnostic analytics. Here's an overview of the practices including an example, a step-by-step guide and some best practices.

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Five must-see talks at the Festival of Marketing 2017 #FOM17

The full agenda for the Festival of Marketing 2017 was unveiled earlier today.

It includes the usual mix of marketing heavyweights, industry icons, innovative startups, and a handful of celebrities.

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got tapestry

The best social stories and campaigns from July 2017

Let’s delve back into the world of social, shall we? 

Here’s a look back at the biggest stories and campaigns to grace us in July, featuring Facebook, Southern Rail, eBay and more.

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mail

GDPR: Six examples of privacy notice UX that may need improvement

The General Data Protection Regulation (GDPR) is set to change the rights of data subjects (i.e. people), and ergo how companies process and store data, and how they communicate with data subjects at the point of consent and beyond.

So far on the Econsultancy blog, we've concentrated on picking out examples of best practice UX for 'opt-ins' and privacy notices. But as much as we can point out good practice, it's often easier to spot those that look like they may be on shaky ground. I thought it would be useful to round up some examples to see what our readers think. 

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