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How ecommerce sites can rise above price-driven competition

Ecommerce, in a word, is booming. 

recent report from Shopify states that global ecommerce sales have been growing at an average of 20% per year since 2014 and double-digit percentage growth will continue through 2021. At this rate, ecommerce sales will reach $4.5 trillion worldwide by 2021.

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Can Google conquer programmatic outdoor advertising? We ask the experts

Last week came the news from WirtschaftsWoche that Google intends to make a foray into out-of-home (OOH) advertising in Germany.

Whilst programmatic OOH is nothing new (the automated buying of digital outdoor space) and allows advertisers to change their messaging according to variables such as time, date, weather and sports results, Google's trump card is the personal data it has access to, partly through the Android smartphone operating system.

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emily buckman

A day in the life of... a global strategic consultant at Urban Airship

You may have heard of Urban Airship already – the mobile engagement platform associated with push notifications, amongst other things. Econsultancy has featured some of their stats in our weekly roundups.

This week we spoke to Emily Buckman, a global strategic consultant at the business, to find out what her work entails.

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Why is Facebook focusing on ‘time well spent’?

There’s mounting evidence to suggest that heavy technology use can be damaging to mental health. 

A study by Duke University found that this correlates with attention and behavioural problems in young people. Meanwhile, a 2017 survey by the Royal Society for Public Health found that young Brits believe social media channels like Facebook and Instagram have significant detrimental effects on their wellbeing.

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The week in martech: Oracle’s tech stack, image tracking & overhyped blockchain

Welcome to The Week in Martech, a new column in which we round up some of the most interesting developments from the world of marketing technology over the past week.

This week, cloud-based software platform Oracle wants its clients to know that its tech stack is not a 7-Eleven (but it’s happy to help them make a chocolate cake), and the blockchain hype in advertising is starting to lose momentum.

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The best digital marketing stats we’ve seen this week

We’re mid-way through the month, and bringing you even more statistical goodness to see you right on through.

This week’s roundup includes news about Amazon’s ad business, global email placement, holiday shopping habits, and more. Don’t forget to swing by the Internet Statistics Compendium too.

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Marks & Spencer’s call centre decision is a textbook case of playing to AI’s strengths

Yesterday the news broke that retailer Marks & Spencer will be deploying artificial intelligence in its call centres in a bid to modernise its infrastructure and handle a greater volume of incoming calls.

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Brexit has shown the power of segmentation & targeting in the age of Facebook

Before Facebook arrived, the ability to target very specific segments was incredibly difficult.

For example, if you had wanted to target all mums with a two-year-old child in the UK, you would be looking at some daytime TV, weekly magazines, and outdoor in specific nappy valleys.

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A review of Sweaty Betty’s new mobile-optimised site

Sweaty Betty first started in 1998, at a time when sportswear for women was a rather niche category within retail.

Now, athleisure has grown to a two billion-dollar industry, with brands of all kinds launching their own sportswear ranges.

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WPP's Connie Chan: Brand leaders should "adopt brand challenger strategies"

On Friday, August 17th, in Singapore, Econsultancy is hosting an afternoon event which will feature talks by some of the top marketing talent in the region.

We're calling the event 'Digital Divas' as, unlike our other events, this one will feature fresh insights exclusively from women in senior marketing positions. For those in Singapore, you can book your spot here.

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How weather-based bidding can help travel brands increase bookings

The effect of weather on purchasing decisions can be significant, especially in the travel sector, where travel companies see sales for overseas holidays soar when the weather here in the UK is poor.

Reacting to these changes in supply and demand in real time is key to maximising profitability and ensuring visibility in high conversion periods.

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microsoft zo

AI is the future of customer interaction – but it probably won't be Microsoft's Zo

The vast majority of interactive AIs (chatbots, conversational interfaces etcetera) operate on the principle of conversation trees – making them functional but uninspiring to interact with.

In most cases, the programmer defines questions and a list of possible responses that the AI can return – in a similar way that Alexa Skills and Google Home Actions are built. 

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