Lawyers acting for FIFA’s media rights agency have launched a pre-emptive strike on BoingBoing, one of the most popular blogs in the world.

The legal eagles said they “anticipate the possibility of unauthorized streaming and downloading of FIFA World Cup matches” (on BoingBoing). That’s what we call forward-thinking, or, maybe it is simply a good opportunity to bill the client. Lawyer’s letters ain’t cheap…

The firm in question, London-based Baker & McKenzie LLP, informed BoingBoing that it will be “actively monitoring your website … to identify unlawful activity and will, if necessary, take appropriate action to ensure the protection of Infront’s rights of those licenses”.

Infront Sports & Media manages the global sales of all broadcast rights for the 2006 FIFA World Cup in Germany and is also responsible for the host broadcast.

Last month Infront brokered the deal that allows the BBC to stream World Cup matches live over the internet. We’re waiting to see whether the massive demand for these games will break the internet into small pieces.

The move comes a week after O’Reilly set the legal dogs on a not-for-profit for misuse of its Web 2.0 service mark. O’Reilly has been on the receiving end of a blogosphere backlash ever since.