Boohoo braved the storm that was Christmas 2018.

Amid the worst retail sales for the period in a decade, the Boohoo group (which also owns PrettyLittleThing and NastyGal) reported 44% overall growth in the last four months of the year.

So, why is Boohoo succeeding while others – even the mighty ASOS – are flailing?

One reason is the strategies the retailer uses across web and social to keep shoppers interested. Here’s a look at some Boohoo tactics and ecommerce features.

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