June 19th 2019, 2pm BST, 9am EST
Billions are being spent on digital marketing each year and the availability of digital analytics is better than ever. Yet with a heavy focus on machine-optimised performance marketing, many new marketers have a limited understanding of consumer psychology and audience motivations.
Some of the largest companies around the world (including Procter & Gamble, Tesco, Samsung and Ford) have begun to test consumer neuroscience as a tool to help them make more informed decisions and provide additional value to their customers.
Join our June webinar, hosted by Senior Analyst Seán Donnelly, to discover some of the key insights from our Best Practice Guide: Brand Neuroscience and Digital Marketing.
What you will learn from this webinar:
- What is consumer neuroscience?
- How can consumer neuroscience and consumer psychology benefit digital marketers?
- How can consumer neuroscience be applied to your digital marketing strategy and implementation
- Key highlights from our June report: Brand Neuroscience and Digital Marketing